Reet Aus, PhD, is a sustainable fashion designer who uses industrial upcycling to provide slow, sustainable and ethical fashion. As Head of Marketing, I am responsible for:- marketing & communication strategies and analyze- marketing campaigns & budget- e-commerce management- cooperation with the product development team

Leading the company's growth goals through marketing activities:- The preparation and implementation of Envoice's growth and marketing strategy- Brand development (new identity and CVI with new webpage design)- Growth marketing and digital sales channels (PPC, social, email, content&SEO, referral, lead generation, optimization, automation etc)- Advertising and PR campaigns

Digital Marketing strategy for Enterprise Estonia and Trade with Estonia, handling:- Social media (Facebook, Linkedin, Youtube, Xing)- Ads designs and copywriting- Facebook and Linkedin ads (setup, A/B testing, CRO)- Newsletters and automation- Keywords and SEO- KPI trackingEAS (Enterprise Estonia) is a governmental agency promoting and supporting innovation, export, tourism, foreign investments and talent attraction. With offices in 17 foreign markets, Enterprise Estonia serves as a bridge between the Estonian business environment and the world.

My role in the Brand Estonia team was to be the first and main partner to all Brand Estonia users. - brand development according to end-user needs (sector representatives, industry associations and clusters, ministries, companies, etc.)- creating new assets (presentations, photos, design templates, etc.)- organizing photoshoots- brand training for Brand Estonia users - updating content on brand.estonia.ee and estonia.ee- user surveys (CSAT and NPS)- internship supervisorTwo of the biggest projects on my desk were the development of a new database portal toolbox.estonia.ee and organizing the Estonia 101 reception in London.Toolbox project included the following tasks:- finding a suitable platform- communication between design and development partners- transferring content from old to a new database- updating terms and conditions with the legal team- launch of a new portal- communication with end-usersOrganizing the Estonia 101 included the following tasks:- finding a venue- decorations, catering and technical production- event schedule, performers and entertainment- invitations- communication between stakeholders (Invest in Estonia, Visit Estonia, Work in Estonia, e-Residency and Estonian Embassy in London) and agencyBrand Estonia provides everything you need to introduce Estonia in an inspiring way. We mapped the main strengths of Estonia and created a way to express them through writing, designs, presentations, and videos.

MUST Disain is a retail store for Estonian design. It started as a pop-up experiment but soon found its permanent place in the most visited fashion centre in Estonia, in Viru Centre. I advised the company as a freelancer in e-commerce, branding and marketing. Mainly in:- visual identity and branding- marketing (social media, ads)- e-shop design and development

Gjensidige is a leading Nordic insurance group in Scandinavia and in the Baltic states. I worked in the Estonian branch with the head office located in Lithuania. Estonian Marketing Department was a one-woman band, I was running and oversaw all marketing and communication projects for B2C and B2B customers. Some of them:- Budgeting, planning, implementing and analyzing all marketing projects- Leading and implementing the re-branding project in Estonia, including launch campaign- Leading the development process, launch and digital marketing campaigns for new web sales page poliis24.ee - Leading the gjensidige.ee project in Estonia (new web with online sales, claims and self-service portal development, content, launch)- Running digital marketing projects (social media, PPC advertising)- Handling web sale analytics (Google Analytics) and CRO- Communication and PR projects- Event planning- Surveys (Brand Awareness, NPS)- Implementing GDPR requirements- Collaboration with agencies and partners- Brand training for new employees

Coop Estonia is the largest jointly operating group in retail business in Estonia. The first stores were created back in 1902, Coop Estonia (formerly known as ETK Group) was born in 1917. My main responsibility was to manage special sales campaigns (Väärt Kaup, Suur Saak, Väike Taks, Jõulukampaania): - product selection- preparation and production of marketing materials (product images, customer magazines, posters, POSM, newsletter, etc.)- organizing the printing and distribution of marketing materials (volume more than 100K)- media planning and content production with agencies (TV, radio, paper and online)- analysis of campaignsIn addition to sales campaigns, I was responsible for:- sale of ads in customer magazines and POSM solutions- organizing affiliate offers for a loyalty program (Säästukaardi pakkumised)- internship supervisor for 2 interns

cdmarket.eu is an online store for multimedia (music, movies, video games etc) that operates in the Scandinavian market.I helped to manage e-commerce platform and market the site:- project lead for developing and launching a new e-commerce website- product management and pricing- marketing campaigns from product selection to buying ads on social media (Facebook)- communication with country managers- newsletters and social media content- partner and customer relations

At Nixor, we offered POS solutions to Estonia's largest retail and grocery store chains and for the HoReCa sector (Kaubamaja Group, Tallink, Coop, etc.). As a purchasing specialist, my main tasks included getting offers and ordering POS hardware and software solutions and arranging logistics for large projects, such as opening a new store, ship or hotel. Other regular responsibilities:- management and pricing of product portfolio - communication with manufacturers and distributors and finding new ones- creating sales and marketing materials- event planning- inventory, reporting and analysis of stocks

I started at Nixor as a Business Assistant for the sales team. My responsibilities were:- preparation of sales offers and agreements (Excel, Word)- creating sales and marketing materials- event planning- uploading new content to webpage (FTP, no CMS yet)- intranet, meeting minutes and internal communicationPromoted to purchasing specialist.

I participated in the Disney International Programs which gives the opportunity to work, learn and live at the Walt Disney World Resort near Orlando, Florida, USA. Participants in the Disney International Programs experience the magic of Disney while interacting with guests, learning important business philosophies and making friends from all over the world.I was in the Academic Exchange Program, a work-integrated learning program for which you must be enrolled in an accredited university or a recent university graduate.Retail merchandise cast members have the opportunity to work at several locations throughout the Walt Disney World Resort, my main location was Magic Kingdom. Cast member responsibilities include:- operating a point-of-sale system (POS register)- cash handling- stocking and inventoryMerchandise cast members also have the opportunity to help guests daily by answering questions, providing information and assisting with special requests. My boss was Mickey Mouse and I helped to bring Disney dreams to life!

Worked at SOL during my high school summer vacation as an HR Assistant under the Head of HR. I was responsible for the following:- preparation of employment contracts and termination of contracts- calculation of salary and annual or additional holiday- making entries to the employment record book- organization and archiving of personnel documentsEverything was still on paper - calculations with calculators and handwritten entries to record books. This was my first work experience as a high school student and gave me lots of confidence.