Kris Michael Email & Phone Number

Los Angeles, Ca, Us

Greater Los Angeles Area

Built and scaled a high-performing internal Creative Services team from the ground up, supporting over 40 annual music festivals, 40+ venues, and thousands of tours and concerts with creative content and collateral.Led the development of website and mobile app pods, overseeing Product Management, Engineering, Project Management, and Creative leadership. Directed the successful development and maintenance of over 500 websites and 25+ mobile applications.Collaborated with… Show more Built and scaled a high-performing internal Creative Services team from the ground up, supporting over 40 annual music festivals, 40+ venues, and thousands of tours and concerts with creative content and collateral.Led the development of website and mobile app pods, overseeing Product Management, Engineering, Project Management, and Creative leadership. Directed the successful development and maintenance of over 500 websites and 25+ mobile applications.Collaborated with executive and marketing leadership across all business units to align business needs with strategic vision, creating actionable goals and priorities for digital development and ensuring seamless integration with broader business objectives.Managed the product roadmap and budget for consumer facing digital initiatives, consistently operating within annual budget projections while achieving a 50% annual increase in output. Oversaw hiring, firing, contract negotiations, and resource planning for a growing team. Show less

Las Vegas, Nevada Area

Overseeing the development of three upcoming indie video game releases, with the first scheduled for 2025.Leading all aspects of production, including project management, team coordination, and strategic planning.Collaborating with creative teams, developers, and external partners to ensure timely delivery and high-quality standards.

Agoura Hills, Ca

Led a high-impact team of Social Media, Paid Media, Community, and Web Producers to develop and execute digital marketing campaigns for flagship AAA franchises including Darksiders, MX vs. ATV, Red Faction, WWE, and Saints Row. Managed global brand marketing efforts across multiple digital platforms.Achieved a 62% increase in overall digital revenues, generating $59 million in 2012 by identifying and capitalizing on revenue opportunities through microtransactions, downloadable content… Show more Led a high-impact team of Social Media, Paid Media, Community, and Web Producers to develop and execute digital marketing campaigns for flagship AAA franchises including Darksiders, MX vs. ATV, Red Faction, WWE, and Saints Row. Managed global brand marketing efforts across multiple digital platforms.Achieved a 62% increase in overall digital revenues, generating $59 million in 2012 by identifying and capitalizing on revenue opportunities through microtransactions, downloadable content (DLC), and strategic paid partnerships.Oversaw budget forecasting and actualization for digital marketing initiatives, including social media advertising, media buys, website development, community outreach, loyalty programs, email campaigns, and YouTube content creation. Ensured alignment with strategic goals and maximized ROI.Directed the planning and creation of DLC and microtransaction content in collaboration with game development studios and external vendors, enhancing player engagement and driving additional revenue streams.Managed hiring and team development, leading digital marketers, community managers, and web producers to support global brand teams and drive successful marketing campaigns for a diverse portfolio of franchises. Show less

Santa Monica, Ca

Led Production and Development: Oversaw internal teams and coordinated with external game development studios and agencies to create product websites, rich-media ads, email communications, DLC, and game-to-web features. Managed production efforts for high-profile franchises such as Call of Duty, Guitar Hero, and Transformers, ensuring timely delivery of high-quality content.Cross-Functional Collaboration: Partnered closely with development studios such as Treyarch, Infinity Ward, and… Show more Led Production and Development: Oversaw internal teams and coordinated with external game development studios and agencies to create product websites, rich-media ads, email communications, DLC, and game-to-web features. Managed production efforts for high-profile franchises such as Call of Duty, Guitar Hero, and Transformers, ensuring timely delivery of high-quality content.Cross-Functional Collaboration: Partnered closely with development studios such as Treyarch, Infinity Ward, and Raven Software to design and refine production processes essential for supporting DLC, game-to-web features, and online multiplayer components. Facilitated alignment between marketing, production, and game development teams to ensure the seamless integration of these elements into the overall game experience.Strategic Oversight: Managed the production pipeline for interactive marketing initiatives related to licensed properties, including James Bond, Kung Fu Panda, Spider-Man, and Tony Hawk. Drove collaboration between internal marketing producers and external agencies to deliver cohesive marketing campaigns that supported game launches and post-launch content. Show less

Redwood City, Ca

Transitioned from Pandemic Studios and Bioware, overseeing ongoing projects that were initiated prior to EA’s acquisition, including Mercenaries and The Saboteur. Ensured continuity and successful launch of these games within EA’s framework.Strategic Lead for Digital and Online Initiatives, focusing on integrating and scaling successful community and digital practices from Pandemic and Bioware into EA’s broader digital strategy. Managed the production of in-game cinematics, DLC, Xbox… Show more Transitioned from Pandemic Studios and Bioware, overseeing ongoing projects that were initiated prior to EA’s acquisition, including Mercenaries and The Saboteur. Ensured continuity and successful launch of these games within EA’s framework.Strategic Lead for Digital and Online Initiatives, focusing on integrating and scaling successful community and digital practices from Pandemic and Bioware into EA’s broader digital strategy. Managed the production of in-game cinematics, DLC, Xbox achievements, PlayStation trophies, and localization for various titles.Enhanced EA’s Community Management, leveraging the robust fan engagement strategies developed at Pandemic and Bioware. Spearheaded initiatives to elevate EA’s online game communities, incorporating features such as developer diaries and active game forums.Directed Creative Services and Digital Content, overseeing the development of marketing materials, game-to-web features, and community outreach programs. Played a pivotal role in supporting the digital business growth and community engagement efforts. Show less

Westwood Village, Ca

Oversaw the Creative Services team, responsible for producing in-game cinematics, localization versions, downloadable content (DLC), Xbox achievements, PlayStation trophies, game trailers, and marketing materials for high-profile games such as Mercenaries and The Saboteur.Led community management efforts, fostering some of the most engaging online game communities with millions of active users. Developed innovative community features including early video developer diaries and… Show more Oversaw the Creative Services team, responsible for producing in-game cinematics, localization versions, downloadable content (DLC), Xbox achievements, PlayStation trophies, game trailers, and marketing materials for high-profile games such as Mercenaries and The Saboteur.Led community management efforts, fostering some of the most engaging online game communities with millions of active users. Developed innovative community features including early video developer diaries and interactive forums.Facilitated a smooth transition to EA by integrating Pandemic’s successful community and fan engagement practices into EA’s digital strategy.(Note: Role continued at EA after acquisition) Show less

Edmonton, Canada Area

Producer for special projects including the creation of community outreach and loyalty programs, downloadable content (DLC), 1st-party in-game achievements (Microsoft Xbox) and trophies (Sony Playstation), Playstation Home online virtual community, and merchandising and licensing programs.(Note: Role continued at EA after acquisition)

Bachelor'S Degree, Entertainment Business Management & Sound Engineering

Japanese

Animation, Post Production & Special Effects