Kris Tyler Email and Phone Number

• Built the Market Research Division, providing essential insights for global strategic initiatives spanning B2B and D2C audiences• Cultivate strong relationships with stakeholders across the organization, each with distinct perspectives and research needs that inform opportunities for cross-functional collaboration that optimizes insight coverage within resource constraints• Craft compelling presentations for executive teams and company-wide stakeholders that focus on effective… Show more • Built the Market Research Division, providing essential insights for global strategic initiatives spanning B2B and D2C audiences• Cultivate strong relationships with stakeholders across the organization, each with distinct perspectives and research needs that inform opportunities for cross-functional collaboration that optimizes insight coverage within resource constraints• Craft compelling presentations for executive teams and company-wide stakeholders that focus on effective data-to-action storytelling• Pioneer research programs, including Brand Health Tracking, Sentiment Tracking ( CSAT/NPS), and Market & Competitor Intelligence, enhancing the understanding of brand opportunities and performance across all teams• Successfully lead large-scale research projects through global agency partnerships, notably a Subscription Conjoint Analysis and Global Learner Segmentation• Conduct end-to-end customized research, employing mixed-methods and behavioral data analytics to answer key business questions• Play a pivotal role in enhancing team capabilities by providing mentorship and training in critical skills, including writing interview guides and surveys to programming and analysis using a mix of tools (SurveyMonkey, Qualaroo, UserTesting, MarketSight, Stata, SPSS, etc.), and storytelling Show less

• Led Fortune 500 brand portfolios including 25+ concurrent ad measurement research studies developed through client collaboration to identify insights that offer a holistic view of their digital brand campaign performance• Oversaw study implementation, survey, and methodology design, and analyzed the resulting large-scale survey data to present in-flight optimizations and final reports to clients• Developed and led new client on-boarding processes to ensure streamlined positive client… Show more • Led Fortune 500 brand portfolios including 25+ concurrent ad measurement research studies developed through client collaboration to identify insights that offer a holistic view of their digital brand campaign performance• Oversaw study implementation, survey, and methodology design, and analyzed the resulting large-scale survey data to present in-flight optimizations and final reports to clients• Developed and led new client on-boarding processes to ensure streamlined positive client experiences • Managed workflow and project distribution across the research team with integrations between the sales and data science teams• Supported the development of the self-serve brand lift software through extensive testing and collaboration with the product team Show less

• Developed program curriculum, evaluations, and electronic data collection instruments as well as analyzed data for program improvement, marketing reports, and grant submissions

• Oversaw all student and volunteer program operations including curriculum development, logistics, and program evaluation sessions for ensuring cross-cultural success for the global student body• Collaborated with the marketing and development teams to create engaging marketing materials

• Led analysis, reporting, and presentations of contextual digital media data for company stakeholders and clients based on analysis requests as well as independently initiated investigations• Served as a liaison between the sales, business development, product, and engineering teams to communicate data needs, capacity, and structural database planning using SQL, Excel, and Tableau

• Designed and implemented an Access database for multi-site data collection for the March of Dimes to enable efficient dissemination of progress and outcomes to internal management, grantees, and funders• Provide regular data quality reports and outcome reports

• Oversaw data management activities for large longitudinal cohort studies comprised of detailed interviews, neurological and behavioral assessments, and biological samples• Analyzed data and co-wrote methodology and results sections for published research, as well as designed presentations for academic conferences• Developed and designed an electronic data collection system for field questionnaires for an international project

• Led analysis and reporting for education and workforce development program evaluations employing a variety of statistical methodologies including social network analysis, factor analysis, propensity score matching, power analysis, and multivariable regression models• Developed Stata curriculum and led internal trainings