Senior Global Brand Manager
CurrentDrove the creation of the Xbox One visual identity system and all creative assets supporting the announcement and reveal at E3 2013 as well as OOH campaign. Created visual identity for the launch of Kinect, driving the fastest-selling consumer electronic device in 2011. Developed and executed strategies for Xbox 360 re-launch with the introduction of Kinect, appealing to a broader market segment. Creates cogent visual identity guidelines commensurate with brand traits and values for consistent global execution. Forecasts and tracks monthly multi-million dollar budgets. Principle partner for development and management of all aspects of value proposition development, product naming, research analysis and impact.