Director, Digital Product Management
San Francisco, California, Us
Commerce Platform & APIs: • Product leader on platform modernization that reduced time-to-market for new features by 2x via adoption of cloud-native technologies. APIs and platform strategies enabled faster innovation through more efficient internal software development and enhanced integrations with 3rd party partners.• Managed overall API roadmap, designed new capabilities, and advised product teams to thrive in a domain-based microservices framework.• Implemented API solutions for data syndication and enablement of key digital marketing programs (e.g. Google Shopping). APIs power iOS & Android shopping apps, enable AI-driven personalized marketing, support $85MM+ China e-commerce business, and supply data to 10+ Franchise websites.• Guided project teams to successful implementations of Salesforce Commerce and Service Clouds, representing APIs.Consumer Digital:• Redesigned e-commerce experiences to be “mobile first” and implemented a responsive web design platform; digital content and features now render with ideal layouts for all devices. Simplified architecture via migration off separate mobile platform, achieving $1.5MM savings.• Launched Customer Wi-Fi in stores, unlocking $4MM annual earnings through amplified digital marketing. Orchestrated first A/B test of in-store technology to prove impact of Wi-Fi service.• Conducted ideation workshop to define disruptive next generation omni-channel shopping concepts; Division President leveraged content for strategies that catalyzed $500MM of omni-channel growth.• Led effort to redesign and re-architect website navigation, keyword search, and core shopping tools (e.g. size filter). Keyword search used in 15% of online sessions; filtering tools drive higher conversion.