With over a decade of experience in art direction, digital design, and lifestyle brand marketing, I am passionate about creating compelling and engaging visuals that communicate the value and vision of innovative products and services. As an Art Director at 22nd Century Group, I carry out the creative strategy for B2B and B2C marketing campaigns in the life science, consumer product, and pharmaceutical industry, collaborating with cross-functional teams and ensuring compliance with legal and regulatory requirements.In my previous roles, I have developed and executed omni-channel campaigns for various brands, including Swisher International, Avid Technology, and Sears/Kmart, using my skills in strategic planning, creative Ideation, project management, vendor relationship management, research and development, and special event planning and coordination. I have also designed and sourced apparel, CPG, CRM emails, website landing pages, banner ads, in-store POP, brochures, pre- and post-purchase videos, social media, visual support for retailer sell-in presentations, product launch concepts, logo design, experiential mobile marketing units, and trade show booths, using my expertise in Photoshop, Illustrator, InDesign, and After Effects. I am always eager to learn new trends and technologies, and to inspire and mentor other creative professionals.
Listed skills include Graphic Design, Motion Graphics, Indesign, Photoshop, and 20 others.