Krista Holobar Email & Phone Number

Lead a team of eight media relations and digital media professionals who support the lab's external communications strategy via news, web, social media, and animation.

• Write, edit, and publish daily social media posts across platforms (LinkedIn, Facebook, X, Instagram)• Collaborate with internal and external stakeholders to align social media messaging with broader communication efforts and optimize social media outcomes• Maintain a consistent institutional brand voice across all social media channels• Track and report on social media and email marketing metrics; recommend strategic changes to increase engagement and audience growth• Served as acting Social Media Manager for a cumulative period of 6 months (Dec. 2021-March 2022, Oct. 2023-Dec. 2023) and interim Social Media Manager for another period of 6 months (April 2024-Sept. 2024)

Berkeley, Ca

• Led Berkeley International Office (BIO)’s communication outreach efforts to more than 8,000 international students, 3,000 visiting researchers and professors, and campus faculty and staff• Managed department's website (Drupal), email marketing outreach (MailChimp), and social media accounts (Instagram, Facebook, Twitter, YouTube)• Evaluated effectiveness of department’s communications strategy and practices; worked with leadership to develop and implement long- and short-term strategic communication plans and projects• Created digital and print marketing materials, including email newsletters, social media posts, infographics, and flyers to increase engagement with BIO’s events, resources, and support services𝗦𝗸𝗶𝗹𝗹𝘀: Digital content strategy · Website management · Email marketing · Social media management · Graphic design · Project management

Remote

• Wrote and published daily social media content on Twitter, Facebook, and Instagram• Managed weekly Instagram takeover program: Coordinated, scheduled, and executed takeovers by farmers, influencers, and nonprofits• Grew Instagram followers from 72,000 to 108,000 (50%) organically• Used analytics to identify strategies for optimal engagement, growth, and website traffic• Copyedited daily online articles in content management system (WordPress); optimized headlines, photos, and formatting of digital articles; assisted in managing editorial content calendar; pitched timely news stories to Digital Director

Remote

• Wrote and scheduled daily social media content on Facebook, Twitter, Instagram, and LinkedIn• Used analytics to identify strategies to grow social media following and website traffic• Managed social media ads; identified growth opportunities and new social sharing partnerships• Copyedited daily articles for spelling and grammar in content management system (WordPress); oversaw search engine optimization (SEO)• Wrote weekly roundups of food and agriculture news and occasional interviews and articles• Grew Twitter following by 157%, Facebook following by 212%, and Instagram following by 6878%

Remote

• Worked closely with Editor-in-Chief and Managing Editor of Civil Eats, a daily news source for critical thought about the American food system, to develop the digital publication’s social media strategy• Wrote and scheduled daily content for Twitter and Facebook; curated timely stories from the website’s archive and other outlets• Used analytics to identify strategies to grow social media following and website traffic

University Park, Pennsylvania

• Assisted faculty, staff, and graduate students with walk-in IT support requests (wireless/printing configuration)• Created and updated support tickets; set up new computer systems; installed operating system and base software packages via imaging/deployment tools; researched solutions to complex end-user problems and updated documentation

University Park, Pennsylvania

• Communicated with students, faculty, and staff to resolve computer problems while facilitating a comfortable environment for users• Supervised and trained student consultants; wrote training materials; updated knowledge base articles• Connected laptops and mobile devices to campus wireless; installed software; diagnosed computer hardware and software problems; detected and removed malware• Participated in biweekly meetings concerning department productivity, training, policy changes, and goals

State College, Pennsylvania

• Tutored K-12 students; directed Junior Kumon students (ages 4-7) in reading, writing, and mathematics• Prepared and organized student lesson packets, graded student worksheets, entered student grades into database

Bachelor Of Arts (B.A.)

Education record

Education record