Krista Holobar Email & Phone Number

Lead a team of eight media relations and digital media professionals who support the lab's external communications strategy via news, web, social media, and animation.

• Write, edit, and publish daily social media posts across platforms (LinkedIn, Facebook, X, Instagram)
• Collaborate with internal and external stakeholders to align social media messaging with broader communication efforts and optimize social media outcomes
• Maintain a consistent institutional brand voice across all social media channels
• Track and report on social media and email marketing metrics; recommend strategic changes to increase engagement and audience growth
• Served as acting Social Media Manager for a cumulative period of 6 months (Dec. 2021-March 2022, Oct. 2023-Dec. 2023) and interim Social Media Manager for another period of 6 months (April 2024-Sept. 2024)

Berkeley, CA

• Led Berkeley International Office (BIO)’s communication outreach efforts to more than 8,000 international students, 3,000 visiting researchers and professors, and campus faculty and staff
• Managed department's website (Drupal), email marketing outreach (MailChimp), and social media accounts (Instagram, Facebook, Twitter, YouTube)
• Evaluated effectiveness of department’s communications strategy and practices; worked with leadership to develop and implement long- and short-term strategic communication plans and projects
• Created digital and print marketing materials, including email newsletters, social media posts, infographics, and flyers to increase engagement with BIO’s events, resources, and support services𝗦𝗸𝗶𝗹𝗹𝘀: Digital content.

Remote

• Wrote and published daily social media content on Twitter, Facebook, and Instagram
• Managed weekly Instagram takeover program: Coordinated, scheduled, and executed takeovers by farmers, influencers, and nonprofits
• Grew Instagram followers from 72,000 to 108,000 (50%) organically
• Used analytics to identify strategies for optimal engagement, growth, and website traffic
• Copyedited daily online articles in content management system (WordPress); optimized headlines, photos, and formatting of digital articles; assisted in managing editorial content calendar; pitched timely news stories.

Remote

• Wrote and scheduled daily social media content on Facebook, Twitter, Instagram, and LinkedIn
• Used analytics to identify strategies to grow social media following and website traffic
• Managed social media ads; identified growth opportunities and new social sharing partnerships
• Copyedited daily articles for spelling and grammar in content management system (WordPress); oversaw search engine optimization (SEO)
• Wrote weekly roundups of food and agriculture news and occasional interviews and articles
• Grew Twitter following by 157%, Facebook following by 212%, and Instagram following by 6878%

Remote

• Worked closely with Editor-in-Chief and Managing Editor of Civil Eats, a daily news source for critical thought about the American food system, to develop the digital publication’s social media strategy
• Wrote and scheduled daily content for Twitter and Facebook; curated timely stories from the website’s archive and other outlets
• Used analytics to identify strategies to grow social media following and website traffic

University Park, Pennsylvania

• Assisted faculty, staff, and graduate students with walk-in IT support requests (wireless/printing configuration)
• Created and updated support tickets; set up new computer systems; installed operating system and base software packages via imaging/deployment tools; researched solutions to complex end-user problems and updated.

University Park, Pennsylvania

• Communicated with students, faculty, and staff to resolve computer problems while facilitating a comfortable environment for users
• Supervised and trained student consultants; wrote training materials; updated knowledge base articles
• Connected laptops and mobile devices to campus wireless; installed software; diagnosed computer hardware and software problems; detected and removed malware
• Participated in biweekly meetings concerning department productivity, training, policy changes, and goals

State College, Pennsylvania

• Tutored K-12 students; directed Junior Kumon students (ages 4-7) in reading, writing, and mathematics
• Prepared and organized student lesson packets, graded student worksheets, entered student grades into database

Bachelor Of Arts (B.A.)

Education record

Education record