Krista Ray Email & Phone Number

Wayne, PA, US

Milwaukee, Wisconsin, US

• Developed and managed the implementation of go-to-marketing strategies to grow membership, sales, and advocacy.
• Conceptualized and managed the implementation of comprehensive, innovative, and high-impact communication strategies for omnichannel marketing efforts to drive membership, customer retention, and a strong ROI for.
• Developed patient-focused immune-oncology resources to support the delivery of optimal cancer care.
• Performed attribution analysis for paid, earned, and owned marketing channels, identified key learnings, and developed strategies for optimization.
• Developed strategic initiatives and operationalized work plans that drive engagement with committee members.
• Managed brand/logo equity and ensured brand tracking across multiple channels. Recommended changes in approach as needed to differentiate the organization in the association space.

• Managed a team of sales and marketing professionals responsible for developing and implementing strategies to increase brand awareness and gain market share.
• Directed the development and execution of marketing communication strategies that support product launches, sales goals, and marketing programs for a rapidly growing e-commerce business.
• Led across multiple functional teams with a high sense of urgency and a data-driven philosophy.
• Worked with management team to develop a direct selling business model, test the model and identify tools needed for channel to experience success.
• Leveraged digital media trends and technology to drive digital and content marketing strategies to attract, engage, and retain new customers and stylists.
• Developed onboarding strategies to recruit sales professionals and spur immediate productivity.

Addison, IL, US

• Developed communication strategy to drive customer/consultant engagement, retention, and productivity. Led a team of creative professionals who created impactful digital-first customer growth programs designed to.
• Crafted compelling positioning and messaging narratives for programs across all customer segments.
• Directed the development of the global energy map and communication plans for U.S. and international markets. Supervised the development of the 12-month editorial calendar.
• Performed attribution analysis for marketing channels, identified key learnings, and developed strategies for optimization.
• Developed onboarding strategies to recruit news consultants, spur immediate productivity and prevent churn. Resulted in a 3% increase in consultant retention and a 12% increase in revenue.
• Led change management communication efforts, based on ADKAR model, to remove business partner silos, foster collaboration, and launch several new enterprise-wide initiatives.

Itasca, IL, US

• Guided start-ups, growing and mature businesses on strategic marketing, communications, and PR initiatives. Led team of creative, IT, and project management professionals on branding, corporate communications, new.
• Facilitated Marcom planning sessions with key stakeholders to align sales and marketing strategies.
• Led corporate rebranding initiative which included audience definition, message, content and position creation, and corporate and visual identity development. The initiative resulted in a 6% increase in engagement.
• Developed and managed both B2B and B2C go-to-market plans for new products and services.
• Managed content marketing efforts, including ideation, content creation, and publishing across owned channels and analyzed performance.
• Developed and implemented lead nurturing tracks resulting in an increase in follow-up efficiency and 10% increase in lead conversion.