Krista Rime Email & Phone Number

West Hollywood, California, Us

Houston, Tx, Us

Self-motivated data and analytics professional with 15+ years of experience implementing tracking solutions on analytics platforms, such as Snowplow Collectors, Adobe Analytics, Tealium, and CMP management. As an instrumentation manager, I manage and optimize analytics solutions to meet business requirements.My experience with third-party and internally developed solutions has given me a unique perspective on implementing and optimizing analytics solutions.Snowplow Collectors:- Developing, implementing, and maintaining Snowplow tracking solutions to capture and analyze user behavior data. - Collaborate with cross-functional teams to ensure accurate tracking of events and data for all platforms.- Conduct regular audits of tracking implementation to ensure the accuracy and completeness of data, manage and troubleshoot any tracking-related issues, and monitor performance.Adobe Analytics:- Implementing and maintaining tracking solutions that capture and analyze user behavior data across digital platforms like web, mobile, social media, and streaming devices. - Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) while providing insights.- Troubleshoot any tracking-related issues and stay up-to-date on industry trends and advancements in analytics technology.Event Federation:- Responsible for developing and maintaining data and event federation processes to integrate data from multiple sources, including web, mobile, social media, CRM, and other databases. - Collaborate with cross-functional teams to ensure data and event federation processes align with business requirements. - Design and implement custom solutions for data and event federation using tools such as Tealium and Adobe Edge Network and conduct regular audits of data and event federation processes to ensure the accuracy and completeness of data while staying up-to-date on industry trends and advancements in data and event federation technology.

San Francisco, Ca, Us

Wimbledon, London, Gb

Omniture Implementation Manager - Audit current implementation and make recommendations for improvement- Work with Product Managers to define new tracking requirements - Recommend solution for data integrity- Provide Adobe Analytics training on all toolsets to Product Managers, Marketing Managers, and Engineers- Create dashboards in Adobe Analytics Workbench and Discover for the Business and Engineers.- Provide Ad Hoc Analysis - Create Tableau Dashboards from Adobe Logs in Hive

Boston, Ma, Us

Omniture Implementation Manager - Audit current implementation and make recommendations for improvement- Work with Product Managers to define new tracking requirements - Recommend solution for data integrity- Provide Adobe Analytics training on all toolsets to Product Managers, Marketing Managers, and Engineers- Create dashboards in Adobe Analytics Workbench and Discover for the Business and Engineers.- Provide Ad Hoc Analysis - Create Tableau Dashboards from Adobe Logs in Hive

San Mateo, California, Us

Duties and Responsibilities: • Work in collaboration with technology team and analysts to determine and implement best Adobe Analytics instrumentation, ensure business requirements are met and data capture is clean • Lead DTM instrumentation transition from traditional Omniture instrumentation • Develop and simplify instrumentation practices for Adobe/Omniture • Ensure that teams are educated about the quality of data capture and what it will enable in reporting and insight generation using SiteCatalyst and Discover • Provide support to analysts in the best practices of extracting data from the Adobe platform using SiteCatalyst, Discover, Data Warehouse, Report Builder and/or the API, as appropriate • Perform platform administration duties to support Adobe users, including access management and permission assignment • Provide ongoing education on SiteCatalyst and Discover to enable efficient self-service reporting for business owners, product managers and marketing managers alike • Conduct training sessions including one-on-one guidance as well as group instruction • Participate in the ongoing Adobe implementation workflow: • Work with business stakeholders and analysts to understand the problem being solved and desired outcome of implementation • Guide analysts through the measurement strategy process to construct appropriate KPIs and develop business requirements • Define implementation additions and modifications • Provide front-end engineering teams with clear tagging specifications • Aid in QA of implementation to verify that the correct data is getting passed to Adobe in a usable form • Work with analysts to be sure they can use the result to accomplish their original goals, and that they understand how to get to the data they want to use

San Jose, Ca, Us

Analytics subject matter expert with solid understanding of web analytics tools. I work with Product Managers (Wallet), engineers, data architects and data/reporting analysts to craft analytics solutions and increase organizational awareness and knowledge of data value chain.My responsibilities include: Evangelize the importance of instrumentation: capturing the right data, at the right time, with the right data logging tool.Build strong relationships with product, engineering and QA to effectively influence and help them execute their piece of the data value chain more effectively and independently.Partner with product managers to understand existing and new products/features. Translate reporting needs into requirements for the engineering team. If needs are not fully-articulated, help product managers anticipate their reporting requirements, and coordinate with other stakeholders (for example, finance, risk, etc) to understand their needs.Partner with engineering, data management and analysts to develop a comprehensive analytics plan. Draft necessary documentation to support implementation of the analytics plan. Create a fluid feedback loop and adjust requirements as needed during the product development process.Monitor analytics instrumentation and data before and after new product launches, coordinating with product managers, engineering and QA. Identify errors and communicate required fixes to product managers and engineers. Help QA teams include analytics instrumentation in their standard, automated testing.Develop a thorough understanding of product analytics tools and data capture technologies.Provide input on requirements for reporting tools, as requested.Ensure that product analytics instrumentation documentation is accurate, up-to-date and accessible to all team members.Educate colleagues on product analytics methods, tools and processes. Consult with analysts on reporting projects, as needed.

Raleigh, Nc, Us

Lead performance team in web analytics that supports the eBusiness tier. Responsible for implementing and tracking of visitor behavior on multiple websites and developing and maintaining performance reporting for all the eBusiness business unit.Performance Reporting for Online Marketing, Content, Operations, UX, and IT Teams.Onsite Search Reporting and Analysis that improved sales by millions of dollars.Enhanced marketing reporting that optimized ROAS.Analysis around visitor behavior and how it is affected by promotions.Analysis that showed offline sales influenced my online marketing spend.Implemented Coremetrics, Google Analytics, ForeSee, Certnona, LiveClicker, ClickTale, and manager all Marketing pixels through universal tag.Developed A/B testing strategy.Competitive Analysis that includes monthly team readouts and quarterly executive readouts.Ongoing tagging enhancements to analytics applications and data validation

Raleigh, Nc, Us

Managed B2B business in web analytics. Responsible for implementing and tracking visitor behavior and develop and maintain performance reporting.Developed performance reporting for online visitor behavior.Multi-channel performance reportingImplementation of Coremetrics and data validation

Beaverton, Or, Us

Richfield, Minnesota, Us

Analyst responsible for driving conversion, AOV, and sales by analyzing multiple sources of data and providing expert knowledge and insight into BestBuy.com's online business and website customer behavior. Measure and analyze site click stream data and traffic patterns, funnel conversion, content performance, and product performance. Make recommendations for optimization of the online customer experience. Held meetings with internal clients to assess needs and relay appropriate insights. Identifies business challenges, recommends and conducts analyses and provides insights with recommendations that address business needs. Enterprise performance reporting for Online Marketing, Geek Squad, and many product managers.

Us

Bachelor Of Science Degree, Finance

Bachelor Of Science Degree, Business Administration