Krista Scyphers Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

Greater Chicago Area

Who We AreWISE (Women in Sports and Events) is the leading voice and resource for professional women in the sports and events industries. Through ongoing meetings, special events and mentoring programs, WISE offers its members the opportunity to gain valuable insights and connections that can provide them a competitive advantage in their current position and as they advance in their careers.Our MissionThe WISE (Women in Sports and Events) mission is to create and support programs that enhance the success and growth of women in the sports and events industries. The organization strives to be the definitive source for businesswomen seeking information about issues, challenges and opportunities impacting all stages of their career – from entry level to senior management and those in transition

Greater Chicago Area

Greater Chicago Area

09/16 – 10/18° Led and managed account team of six headquartered agency personnel, as well as eight field Brand Ambassadorslocated in various US markets (training, hiring/firing & performance reviews) – Client: Absolut Elyx / Pernod Ricard.° Developed strategic marketing programming and events to increase brand awareness and national case sales.° Grew and managed Elyx account budget from 5.3 million to 7.1 million in two years.° Provided leadership and facilitated career development opportunities for junior staff team members.° Created and implemented National Elyx Mobile Tour from fabrication to activation.° Led collaboration between partner agencies and vendors including PR/media, talent and entertainment, digital & social.° Oversaw and managed 20+ annual consumer & industry facing events.° Overhauled inefficient Brand Ambassador KPI reporting system with new software and technology which resulted indelivering more accurate reporting with added insights to better measure marketing campaigns/programming.° Create and developed client presentation materials, event materials, and post-event recaps.° Developed proposals/pitches to answer RFPs to generate new agency business.

North Central Region

The Sport & Social Industry Association is a trade organization that connects hundreds of new and existing companies in the Sport & Social Industry. The SSIA is playing a major role in shaping an emerging industry. Active member on the SSIA Sponsorship Sub-Committee and lead the North Central Region on sponsorship direction and knowledge share.

Chicago, Il

° Lead and develop implementation on all PSSG marketing strategies and platforms, including traditional and guerillamarketing, social & digital media, experiential marketing, and brand management.° Negotiate and build client & vendor contracts; Serve as the lead contact and manage all communication, planning,and activation for all PSSG clients at the brand and agency level (Bud Light, Brown Forman)° Strategize with client decision-makers to develop and implement activation plan for sponsorship.° Spearhead all initiatives to build PSSG brand awareness via turnkey events. Responsibilities include managingbudgets, selecting venues, securing permits & approvals from the city & police departments, sourcing vendors, hiring& managing brand ambassador staff, and overseeing all event logistics. (The Big Dig, Chicago Field Day).° Launch new and creative events to provide PSSG and client consumers with unique experiences (Whiskey Wine &Swine Beach Fest).° Create and develop client presentation materials, event materials, and post-event recaps.° Identify opportunities to leverage PSSG community involvement by partnering with local charities & other keypartners within the city of Chicago (The Junior Council benefitting Laurie children’s Hospital)° Develop relationships with key media partners to promote PSSG events (Yelp, Red Eye, CS Magazine)

Greater Chicago Area

° Worked hand in hand with Account Executives to determine client needs and to develop customized proposals andpresentations.° Worked with clients to optimize campaigns during the flights, in order for campaigns to deliver the best results.° Assisted Account Executives in determining available inventory for placements proposed on RFP’s, based on dates, adsizes, content topics, and client history.° Reviewed and approved all IO’s submitted in order to ensure CPM goals were met and to maximize companyrevenue.° Built strong relationships with agencies and clients in order to execute successful and complete campaigns.

Chicago, Il

° Oversaw and implemented all stages of the event management process.° Negotiated contracts with local venues/restaurants/suppliers to host events and secure vendors.° Created custom proposals and budgets according to client analysis to best suit their needs.° Communicated with clients throughout the event management process in order to understand and exceed clientexpectations.° Hired and managed on-site staff to assist with event-day logistics.° Managed event budget from start to finish and developed client bill according to actual event costs.° Conducted quarterly budget reconciliation for all projects overseen.

Prague, The Capital, Czech Republic

Taught adult business English and general English to working professionals. Developed lesson plans and testing materials for classes.

° Day-to-day contact for major clients from Cadillac and ESPN to ensure client satisfaction.° Created and presented project proposals, project status reports, and post-project recaps to clients.° Oversaw and managed over 20 Cadillac Championship Golf Clinics each year with each event accommodating over1,000 consumers. Events aimed at increasing consumer awareness and consideration of the Cadillac brand.° Responsibilities included all pre-event planning (freelance staff travel, hotel accommodations, event staffaccommodations, assigning golf professionals to each station, creating a course map, etc), golf course contractnegotiation, signage plan, travel, registration, and logistical planning. Managed on-site staff of over 80.° Created and projected budgets and monitored budgets up to $3M.° Responsible for negotiating and finalizing contracts with celebrity guest judges for ESPN College Slam Dunk and ThreePoint Championships. Coordinated event staff, selection and coordinating all travel logistics of 24 college athletes.° Created and maintained 1200 block rooming list for The All America High School Football Game.° Managed the selection and interview process to hire qualified event coordinators, event freelance staff, and interns.° Assisted in developing creative and new marketing concepts for existing and potential clients to generate newbusiness.

Bachelor Of Science, Recreation, Parks, And Tourism Administration; Emphasis In Special Events

Activities and Societies: Athletics Event Production Team

Education record

Two Semesters Abroad. *TEFL Certificate: Certified to teach English as a foreign language