Kristen Bauer Email and Phone Number

• Delivered real-time digital feedback applications for globally recognized hospitals, major airports, convenience stores, and retail facilities. • Led collaboration with Product, Engineering, UX/UI, and Marketing to launch new product experiences for Smiley Boxes, Traffic Counters, and Noise Sensors.• Proficiently balanced the engineering team’s daily priorities with JIRA, Confluence, and MS Project based on shifting business needs. • Directed the design, development, and testing of FeedbackNow’s next generation AI-Driven Analytics platform. • Led the management and optimization of iOS and Android client mobile applications.• Monitored key business performance metrics and analyzed data trends.• Transitioned reporting systems from older technologies to modern cloud-based solutions, improving efficiency and scalability.• Following the acquisition of FeedbackNow, led a seamless transition of application management.• Facilitated key team engagements, including standups, strategic meetings, product demos, retrospectives, and client training sessions, ensuring effective communication and alignment across all stakeholders.

• Launched Forrester’s mobile applications on the Google Play Store and Apple App Store, expanding the company’s digital presence and user engagement.• Directed the development of Forrester’s top client mobile moments, leveraging user research insights and Lean Startup principles to deliver impactful features.• Oversaw project budgets, resource allocation, scope definition, requirements gathering, training initiatives, and go-to-market strategies for mobile solutions.• Led integration efforts for Marketing Eloqua web forms into Salesforce.• Spearheaded compliance projects to meet Canada Anti-Spam Law (CASL) and GDPR regulations.• Supervised the implementation of Google Analytics and Google Ad Tags across web and mobile platforms, enabling comprehensive performance tracking.

• Launched Forrester’s first iOS iPad Reader App on the Apple App Store, establishing the company’s presence in the mobile app market.• Led a blended team of Engineers, Project Managers, Business Analysts, User Researchers, Testers, and UX/UI Designers to deliver high-quality mobile app solutions.• Directed the redesign of Forrester.com’s website and search functionality, managing project goals, scope, design, business requirements, risks, and resources within a waterfall framework.• Optimized Forrester’s CMS workflow, streamlining the publishing process for Research documents.

• Migrated Forrester’s digital video content to a cloud-based streaming platform, enhancing brand awareness and content accessibility.• Led the Search Working Group of cross-functional stakeholders to improve research findability, optimize search relevancy, and enhance indexing, tagging, and asset crawling.• Centralized business intelligence and reporting metrics across systems, including DWH, Omniture, Eloqua, Salesforce, and Workday, by leading the Business Intelligence & Reporting Working Group.• Assisted with conducting usability testing for client application experiences during Forrester Forums, identifying opportunities to enhance user engagement.

• Led ongoing enhancements to LibertyMutual.com's online quoting application for auto and property insurance, ensuring compliance with state regulations and policy updates.• Managed state moratoriums for quoting of auto and property insurance.• Managed automated test scripts with Quality Assurance team.

• Acted as the primary liaison between Google and Intel development teams to implement and optimize Intel’s global enterprise search system.• Led the design and development of Intel’s first Integrated IT client roadmap, enabling more efficient planning for client platform releases and update packages across all employee platforms.• Analyzed, gathered, and consolidated application data from various sources, creating a unified IT application profile database. Identified opportunities for application consolidation, resulting in cost savings of approximately $2 million.• Drove the definition of use cases and requirements for the next major platform release in collaboration with stakeholders, establishing the rationale for Intel’s client platform components for the first time.