I believe in the power of a good story and understand how to put it to work to grow brands, shape the conversation, create meaningful connection, and engage action. Lately, I've been focused on sharing my own story of sleep drug dependence and path to wellness to help people who struggle with sleep finally find the help they need.As a senior media strategist and PR expert with over 15 years of experience, I built my career working with companies and leaders at all stages of growth and from different sides of the table. Previous positions include senior roles at some of the best agencies in the world (Leo Burnett/Starcom, and MSL) where my primary clients were Motorola and the U.S. Army; in-house counsel at Travelocity and SideStep (part of the team that secured its acquisition by Kayak); a political press office; and numerous consulting projects in the SF Bay Area. I'm a writer at heart, but I happen to love killer strategy and apply systems-level thinking to solve problems. And connect. My work is well-informed, nuanced, sophisticated, and deeply-human. And my view is always focused on the bigger picture. I specialize in media relations and have helped my clients -- and colleagues -- secure coverage in outlets of all sizes and significance, including NY Times, Wall Street Journal, Economist, Forbes, Washington Post, Forbes, SF Chronicle, Fast Company, Good Morning America, The Today Show, Marketwatch, and Financial Times.I have particular interest and expertise in holistic health and wellness, sleep (currently writing a book), travel, fashion, beauty & aesthetics, interior design, luxury lifestyle, equestrian sports, fine wine, and caviar.If you feel like you have something to say, I'd love to help you create smart, insightful, laser-sharp messaging that can be heard above the noise. Hit its mark. And matter.