Kristen Hanson Email and Phone Number

• Serve as MLR process owner support and subject matter expert • Manage the content management system used for all submissions• Review processes for US & Global initiatives including campaigns and advertisements • Manage MLR submissions while ensuring accuracy and compliance to Industry regulations and regulatory requirements • Ensure consistency across product brands in standard language and preceding decisions made by the review committee • Consult with marketing teams to ensure preparation of weekly submissions is compliant to corporate/regulatory policies • Conduct weekly prioritization meetings with reviewers and job owners to identify review priorities • Facilitate bi-weekly review meetings and manage input from committee members via development of Master Annotated Copy • Co-lead new product launch and facilitated review and approval of associated marketing collateral • Developed media repository for all approved corporate videos and manage each approval and use• Manage fulfillment services by placing orders, tracking inventory and providing service support to the field team• Support Congress planning by overseeing the scheduling of activities, transportation, and meeting space• Support Internal Sales meetings by acting as a point of contact for internal departments and external clients

• Serve as MLR process owner support and subject matter expert • Review processes for US initiatives including campaigns and advertisements • Manage MLR submissions while ensuring accuracy and compliance to Ad Prom regulations and regulatory requirements • Ensure consistency across product brands in standard language and preceding decisions made by the review committee • Consult with marketing teams to ensure preparation of weekly submissions is compliant to corporate/regulatory policies • Facilitate review meetings and manage input from committee members via development of Master Annotated Copy • Co-lead new product launch and facilitated review and approval of associated marketing collateral • Developed media repository for all approved corporate videos and manage each approval and use• Manage fulfillment services by placing orders, tracking inventory and providing service support to the field team• Support Congress planning by overseeing the scheduling of activities, transportation, and meeting space• Support Internal Sales meetings by acting as a point of contact for internal departments and external clients

• Serve as the primary contact for the servicing of all groups, meetings, and events• Establish and maintain rapport with clients, prior to, during and post conference, encouraging repeat business• Develop meaningful client relationships during the pre-event phase, to on-site execution, and post program• Identify and understand a client’s purpose for their program• Conduct Planning Meetings and Site Inspections as per convention services departmental guidelines• Ensure proper servicing of customers during the detailing, on-site, and final billing phases• Responsible for enforcing the terms of sales contract and guiding meeting planners through the planning process• Comply with Geneva National standards for sales and marketing, while working professionally with co-workers and planner• Disseminate BEOs for group and affiliates 10-14 days before events• Anticipate group rooms and food and beverage revenues for affiliate business within 5% variance• Assure client satisfaction through convention implementation as measured by event survey data• Deliver best service, quality and value to customers

• Develops and maintains the promotional material process and system knowledge• Review processes for US initiatives including campaigns and advertisements• Manage promotional submissions while ensuring accuracy and compliance to regulations and regulatory requirements • Ensure consistency across product brands in standard language and preceding decisions made by the review committee• Verify that project timelines, budget deliverables and project changes are aligned with business expectations and needs• Consult with marketing teams to ensure preparation of weekly submissions is compliant to corporate/regulatory policies• Facilitate ongoing meetings within functional area to ensure process efficiency resulting in clarification and/or decisions• Monitor and track database for effective program management• Communicate timely and accurate information to functional teams to prioritize projects and meet quality standards• Coordinate logistics for internal and external resources to ensure timeliness in meeting customer needs• Co-lead new product launch and facilitate review and approval of associated marketing collateral• Conduct quarterly process and master file audits and implement action plans as identified by management • Track and maintain metrics around quantity, cycle time, and key process timelines• Develop and implement training for processes, SOPs, guidelines, and regulations for marketing and sales training teams

• Managed meetings/conferences including exhibit booths, ancillary meetings/dinners, travel and housing, and KOL meetings• Directed timelines for all active meetings/conferences and adhered to all required action and financial deadlines• Maximized Baxalta’s presence while leading Global participation in large industry conferences • Conducted bi-weekly meetings with departmental core team to provide status updates and discuss action items• Organized and managed budget for ancillary purchases associated with meetings and conferences• Planned, managed, and collaborated with internal teams while managing franchise segment during Training Conference• Launched and managed a formal VIP process to all Executive Administrative Assistants• Developed and launched a Physician Engagement Plan that outlined timelines and responsibilities for each department • Developed SharePoint database which provided reports for the Marketing department

• Responsible for delivering exceptional customer service while fully managing one of the company’s top 3 clients • Negotiated a two-year pricing structure, supplier contracts, cost savings, program planning, and on-site processes• Ensured adherence to client timelines, expectations, and deliverables while managing two Program Coordinators • Managed internal and external timelines to ensure on-time delivery of services• Organized and led weekly progress meetings with program coordinators, travel consultants, and other support departments• Initiated and managed planning meetings with client to understand needs, expectations, and deliverables• Developed and maintained budgets and cost saving prospects, reconciled final billing, and analyzed budgets vs. actual costs• Collaborated with purchasing department to ensure adherence to contract policies

• Responsible for managing the design and implementation of print and premium campaigns• Demonstrated strong attention to detail while entering attendee data into the database system • Supported the development of registration website, verification of data submissions, updates, and accurate reporting• Communicated with VIP, speakers, and attendees to ensure hotel and travel arrangements were made