Kristen Morith Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Index Exchange is a B2B platform that enables media owners to monetize content and marketers to deliver relevant ad experiences.
• Conduct foundational qualitative and quantitative design research to uncover core customer needs and insights within the problem space.
• By collaborating with sales and the accounts team to find opportunities to join scheduled calls and set up research sessions with specific customers, I helped increase the number of external research participants by.
• Use video along with written summaries, to effectively and compellingly communicate research findings and recommendations to product team and senior leadership.
• Provide coaching and mentorship on UX research.

Toronto, Ontario, Canada

• Designed and shipped major features publishers use to manage their inventory and the ad campaigns that run on it.
• Led a redesign of the Campaigns page of the Index UI, resulting in a 40% increase in usage
• Led a redesign of the Site IDs page of the Index UI, resulting in an increase of over 50% in user-reported satisfaction and ease of use.
• Created a Service Blueprint to map the end-to-end process of onboarding new publisher customers by shadowing members of all seven teams involved. This document is helping to reduce redundancies and inefficiencies and.
• Created role-based proto-personas for users of a new product line, Marketplaces, to help the team align on who the users are so that we can solve the right problem. I planned and facilitated two internal workshops with.
• Established a new process for creating walkthrough guides for new features using the analytics platform Pendo.

Toronto, Canada Area

• Collaborate with multidisciplinary teams to provide UX design, research, and agile facilitation expertise at a software studio that works with the world's most influential organizations to catalyze change across.
• Fortune 500 Digital Infrastructure Company: Enhanced the self-serve functionality of their cloud exchange portal
• Fortune 500 Digital Infrastructure Company: Undertook competitive and comparative reviews of specific areas of the company's website and provided comprehensive reports detailing my findings and recommendationsB2C
• Big 5 Canadian Bank: Validated demand for non-financial retirement product
• Canadian Luxury Men's Clothing Store: Improved the search and browsing experience on their e-commerce websiteEnterprise
• Big 3 Canadian telecom company: Optimized search experience on internal file-sharing portal

Toronto, Canada Area

Continued to develop Vision Zero Challenge hackathon project as part of 6-month long unpaid fellowship at Civic Hall Toronto. Civic Hall Toronto is a program of Code for Canada that connects civic innovators with city government. My team is the first group of civic innovators to partner with the program.

Toronto, Canada Area

Developed a web app with an all volunteer team at Civic Tech Toronto that helps Toronto cyclists report bike parking issues to the City. Launched in summer 2018, the app is open-source and built through a unique partnership between the City of Toronto, Code For Canada, Civic Tech Toronto, and Cycle Toronto. Learn more at https://www.bikespace.ca/ and try.

Toronto, Canada Area

Led the redesign of B2B customer portal at a startup in the smart cities space that provides traffic data collection services using advanced technologies. As a "UX design team of one," I advocated for users and built buy-in for user-centred design.- Developed a UX strategy for the customer portal redesign based on business considerations, competitive.

Toronto, Canada Area

Won first place in a three-month-long hackathon called the Vision Zero Challenge. Led cross-functional team of 7 to develop a web tool that lets users map traffic collision data and contextual information to generate compelling evidence to improve road safety in Toronto.

Toronto, Canada Area

Brook McIlroy is an award-winning Toronto-based firm specializing in architecture, urban design, and urban planning. Before pivoting to UX design, I shifted to an urban-design-focused planning role where I worked on urban design guidelines, transit studies, and university master plans.

Toronto, Canada Area

BA Group is a leading boutique transportation consulting firm in Toronto. There I provided transportation design and urban planning expertise to clients such as Costco, The Drake Hotel, and St. Michael’s Hospital. I managed projects in a high-pressure environment, presented to clients and stakeholders, collaborated with multidisciplinary teams, organized.

Greater New York City Area

New York City Department of Transportation is considered a world leader in innovative street design. As a graduate student intern, I worked with the Pedestrian Projects Group on street design projects aimed at improving pedestrian safety throughout New York City. - Using AutoCAD and GIS, I worked on plans to improve pedestrian safety through changes to.

New York City

The Victorian Society In America is a non-profit organization committed to historic preservation, protection, understanding, education, and enjoyment of nineteenth-century heritage. As a freelance designer, I worked on the newsletter layout and photo illustrations for the New York City chapter.

Greater New York City Area

The Historic Districts Council is a small architectural heritage-preservation nonprofit in New York City. In addition to my advocacy role as a preservation associate, I acted as the in-house graphic and web designer.

Greater New York City Area

The New York Public Interest Research Group is a non-profit in New York City that advocates for consumers, the environment, transit, and government accountability. I worked with the art director to create print material to be used in advocacy campaigns and on university campuses throughout New York State.

User Experience And Product Design Intensive - Winter 2018

Ms, City And Regional Planning, (With Distinction)

Pratt's practice-based, interdisciplinary City and Regional Planning program focuses on participatory planning and sustainable, equitable.

Bfa, Communications Design, (With Honours)

Activities and Societies: Student Government Association, New York Public Interest Research Group, Orientation Staff