Kristen Basham Email & Phone Number

Houston, Tx

Led marketing and public relations activities for Nanoracks, a global space services leader with more than 1,400 missions to date and manufacturer of the Bishop Airlock aboard the International Space Station.• Spearheaded the development and execution of a comprehensive marketing strategy, aligning it with organizational goals and objectives, including crafting target customer profiles, refining key messages and managing a market budget• Provided strategic communication advice and counsel to senior executives, leaders, and managers, enabling them to convey messaging that effectively advanced business objectives and maintained a positive corporate image.• Drafted press releases, blogs, charts, infographics, and event flyers to support corporate communications and managed content posting and updates on the Nanoracks website, a WordPress-based platform, ensuring timely and relevant information for stakeholders.• Established new processes for the internal development and external release of information and images, enhancing efficiency and minimizing errors.• Introduced and managed internal communication channels, including a monthly newsletter and an internal SharePoint site, fostering improved information sharing and collaboration among all employees.• Led the end-to-end management of the company's social media channels, developing a cohesive strategy and overseeing daily postings on Twitter, LinkedIn, and Instagram.• Utilized data analytics and key performance indicators (KPIs) to continuously evaluate marketing efforts and refine strategies, resulting in data-driven decision making and consistent improvements.• Developed and executed crisis communication plans to effectively manage and mitigate public relations crises, preserving the company's reputation during challenging times.

Washington Dc-Baltimore Area

• Developed comprehensive branding guidelines for new Lockheed Martin business pursuits• Advised Lockheed Martin leadership on best practices and opportunities for marketing andengagement including the creation of comprehensive budgets and plans• Lead pursuit of relationships with potential non-traditional partners for possible Lockheed Martinbranding opportunities• Managed communications/marketing relationship with lunar rover partners including GeneralMotors, MDA and Goodyear• Drafted press releases, social media posts, executive talking points and internal memos for multipleLockheed Martin civil space pursuits• Directed numerous guest operations for the Artemis I launch including the planning and executionof a 1,500 person launch viewing event at Kennedy Space Center to build supplier relations and grow Lockheed Martin retention efforts

Washington, District Of Columbia, United States

Managed communications and marketing functions for NG Human Space Exploration, Science, Satellite Servicing, and Commercial Communications, and led development of comprehensive strategic communication plans for NG’s products across NASA’s Artemis Program including the Habitation and Logistics Outpost (HALO), Space Launch System (SLS) and Human Landing System (HLS)- Directed communications, media, and customer engagement activities for 25 space mission launches to date, including leading planning and execution of launches of the Cygnus Space Station Resupply Vehicle, hosting more than 1,000 on-site guests and media- Led communications efforts for Mission Extension Vehicle-1, the first docking of a commercial satellite servicing vehicle, achieving the greatest media coverage of any NG activity in 2020- Coordinated end-to-end communications and marketing activities for over 20 tradeshow events to date, including International Astronautical Congress (IAC) and National Space Symposium

Washington D.C. Metro Area

Supported overall communication efforts for Northrop Grumman’s Tactical Space Systems Division including management of digital content creation and distribution, as well as executive communications and media relations- Produced and distributed over two dozen press releases annually, and responded to inquiries from outside media and facilitated interviews with Tier 1 media, including CNN, The New York Times, Popular Mechanics, and multiple Industry publications- Developed internal and external digital media content, averaging greater than 20 stories per month

Washington D.C. Metro Area

- Write and distribute press releases for Orbital ATK’s Space Systems Group - Respond to inquiries from outside media and facilitate interviews- Draft stories for internal and external website with averaging approximately 20 stories per month. - Also responsible for posting to the Orbital ATK internal page, a SharePoint site - Travel to launches, conferences and Orbital ATK media events to support both media and logistical needs- Craft compelling messages for executive leadership - Develop posts for Orbital ATK’s social media sites- Execute photo and video shoots and personally edit or supervise editing

Greenbelt, Maryland

Led outreach efforts for NASA’s Hubble Space Telescope and the Astrophysics Projects Division for internal and external audiences. Oversaw the development of digital and print content and provided logistics support for events- Managed the @NASA_Hubble Twitter account while adhering to agency and mission standards in close collaboration with any industry communications campaign referencing Hubble- Directed redesign of NASA.gov/Hubble website in coordination with Hubble’s 25th anniversary- Managed the Astrophysics Projects Division booth at events (AAS, APS, etc.) speaking on the division’s behalf with scientists, students and media

Greenbelt, Maryland, United States

Supported NASA’s Satellite Servicing Projects Division on-site at NASA’s Goddard Space Flight Center and from their partner site in Fairmont, West Virginia. Led the communications effort to combine messaging across these two sites.- Crafted compelling social media content in support of NASA’s Satellite Servicing branding mission resulting in a 1,000 follower increase on Twitter - Wrote thoroughly researched internal and external stories as well as technical documents posting weekly for NASA.gov sites- Supported end-to-end logistics for partner, customer and visitor tours of NASA’s robotics facility occurring weekly

Charleston, West Virginia, United States

On-call reporter and photographer for the Charleston Daily Mail, West Virginia’s largest newspaper at the time. Covered breaking news, sports and fine arts stories in Morgantown, WV, and across the southern half of the state.- Wrote, edited and produced an average of five stories per month for multiple platforms, including internet and digital channels- Submitted finished articles and photographs under a tight deadline for same-day publication

Morgantown, Wv

Experienced photographer and editor covering Morgantown, WV, and the surrounding area. Served as secondary Art Director to schedule photography team and make layout choices for stories.- Photographed 5-7 events each week including breaking news, sports, art, theater and profile pieces- Introduced updated cataloging system for photographs to streamline operations

Greenbelt Maryland

• Collect and relay information from the WV Robotics Technology Center for use at Maryland office• Analyze and use social media relating to projects and events resulting in a 1,000 follower increase on Twitter• Interview engineers, scientists and NASA employees for stories• Conduct technical writing for the Satellite Servicing Capabilities Office• Shoot photos and videos for publication in print and on the internet

Morgantown Wv

I traveled throughout the state completing multimedia stories for local newspapers. The stories consisted of videos, photos, graphics and written pieces that can be published online and viewed on mobile devices.

Bachelor Of Science (B.S.), Journalism

Activities and Societies: Society of Professional Journalists WV Uncovered Multimedia Journalist Certificate in Mobile JournalismI'm.

Minor, Entrepreneurial And Small Business Operations

Activities and Societies: I learned how to prepare a business plan to attract investors, manage a staff, handle small business finances.