Kristen Cocco Email & Phone Number

Accomplished e-commerce strategist, marketing executive, and global products leader with 20+ years of success defining and executing vision, branding, and marketing strategy for e-commerce and traditional channels, including consumer packaged goods, retail, and financial services. Extensive experience engaging and managing B2B/B2C clients, vendors, creative agencies, partnerships and joint ventures. Identifies, negotiates, and secures third-party partnerships and retailer agreements. Leads high-performing, multifunctional teams of 100+ direct and indirect reports. Creates a winning culture of integrity and high morale.Areas of Expertise:e-Commerce, Direct to Consumer, Data Insights, Marketing Strategy/Execution, Product Management, Innovation, Consumer Insights, National Campaigns, Negotiation, Consumer Segmentation, P&L, Partnerships and LeadershipCareer Achievements & Awards:• Enabled top retailers/CPG leaders to leverage on/offline opportunities, competitive insights, and product performance to increase their e-commerce channel growth, up to 50% of annual growth.• Elected into the first Nielsen Leadership Program for high performers; won multiple awards during 12-year tenure, including Persistence Award and President’s High Achiever Award in 2016, given to only 3% of company.• Launched the first innovative blended e-commerce measurement product for the retail and CPG industry.• Led Target’s REDcard and Visa’s top loyalty program, achieving increased loyalty and card spend.

Listed skills include Customer Insight, Marketing, Product Marketing, Leadership, and 12 others.