Provides creative direction and execution of design solutions within a wide range of multifunctional teams/channels to drive brand vision and creatively shape the brand evolution. Oversees freelance designers; collaborates with agencies, media teams, and analysts providing direction within brand systems and principles. Acts as an internal resource and provides leadership on brand guidelines and resources encouraging all brand collaborators to support and uphold the brand. Responsible for art directing, strategizing, resourcing, and designing all marketing collateral including but not limited to white papers, infographics, presentations, event/environmental design, website design and maintenance, campaign management and lead generation nurture. Creates and maintains a library of digital assets targeted at internal (employees) and external customers, prospects, and partners including but not limited to video, internal and external websites/microsites, digital ads, banners & content campaigns, sales enablement, and internal communications campaigns.Provides systems-level design thinking informed by user needs and insights actively contributing to the overall brand and product strategy. Implements creative vision and visual storytelling in partnership with senior leadership and stakeholders to balance best practices with brand-centric and human-centered design.

PLSC is a 501(c)(3) on a mission to #BeTheEnd of breast cancer by raising funds for breast cancer research that will lead to the prevention and cure for breast cancer before the next generation has to face it. PLSC also aims to raise awareness about the Breast Cancer Research Foundation, the #1 breast cancer charity according to charity watchdogs, to inspire kids, families, communities, and corporations to engage in community service and to educate others about breast cancer. Started by a 7-year-old girl, PLSC demonstrates that anyone at any age can inspire others and have a positive impact.

Supports enterprise-wide marketing efforts both internally and externally through Senior Leadership, HR, Marketing, Meeting & Events, Demand Generation, Product, Web, Social, and Sports Marketing teams. Responsible for the creation and production of marketing materials including e-books, brochures, collateral, direct mail pieces, electronic communications (html emails, newsletters, etc.), PowerPoint presentations, and advertisements as well as general creative direction working under Equifax brand standards.Supports internal corporate events via environmental design by conceptualizing theme design, as well as design and execution of signage, invitations, PowerPoint presentations, and support documents such as agendas, name badges, table tents, certificates, etc. Assists in the design and thought process of learning and development materials as well as Brand training modules.Creates branded self-service templates and digital asset libraries for employees to use and implement at their discretion. Content creator and designer of internal website design and corporate-wide toolkits for employees to embrace, implement, and support within their teams, projects, and activities throughout.Oversees freelance design projects, providing feedback and direction on visual materials — images, color theory, typography, and layout according to corporate brand standards.

Employs creative skill set to develop materials both internally and externally to support messaging and communications within our AIG's Claims Operations. Provides print and digital artwork within a diverse range of mediums across all lines of business; Conceives ideas, concepts, and campaigns using organizational abilities to manage a diverse workload; Supports the People & Culture team (who are committed to empowering our colleagues to take smart risks and invest in their career growth) in designing and conceiving marketing, strategy & innovation initiatives.Works in collaboration with senior leadership, project managers, international departments and teams to provide professional recommendation for concept, design, production, print and quality control. Defines criteria, develops concepts and direction while proposing, directing, and creating art and photography.

Bringing increased focus and attention to key initiatives within WIKA Instrument, LP corporate headquarters, I managed the Graphic Services Desk within the Marketing Communications team. As a Graphic Design Specialist, I supported strategic campaigns and accounts, executive teams, Director of Sales and outside sales team, product managers, WIKA's FAST (Full Service Audit Team), in-house corporate initiatives as well as business development and general marketing communications. Partnering directly with senior leadership in assuring the Company communicated internal messaging campaigns to our diverse range of audience.Marketing services support consisted of focus on branding and corporate identity; Literature design (Brochures, Line Cards, Datasheets, Easy Order Guides, Price Lists, Catalogs, Flyers, Technical Briefs); Literature inventory management; External marketing and internal communication campaigns; HTML, email and event marketing with ESP; Corporate and client event graphics; Posters; Banners; On-site photography; Special print pieces; Tradeshow graphics; Presentations consisting of sales overviews, training and learning management for internal and external clients including brown bags, lunch and learns, and interviews; Engineering Change Notifications; Shipping/Receiving support; Standard Work write-ups.

Assisted in corporate-wide training initiatives regarding marketing templates and standards, as well as created training tools and standards as a corporate resource. Reviewed corporate standards and documents to promote quality and consistency throughout the company. Worked on project chargeable assignments and general client needs. Exercised independent judgement and used discretion in leading teams and/or marketing programs to enhance the likelihood of winning projects and attracting clients.Daily duties consisted of focus on branding and corporate identity; Innovation for sustainable growth; Marketing collateral; Marketing communications; Social media marketing; HTML and email marketing; Corporate and client event graphics; Large format posters/posters; Ads; Logo design; On-site photography; Special print pieces; Tradeshow, Seminar, and Conference graphics; Report graphics and illustration; Presentations/technical presentations for internal and external clients including brown bags, lunch and learns, and interviews. Additional duties include: Planning/attending corporate and client events; Social media team; Innovation team; Corporate social responsibility and support in strategic philanthropy team; Video concepts; Benchmarking marketing growth, trends, and current technologies; Microsoft office template support; Southeast regional office marketing coordinator.