Pink Lemonade Stand Challenge

The Pink Lemonade Stand Challenge (PLSC) is a national campaign to raise awareness and funds benefiting the Breast Cancer Research Foundation www.bcrf.org, the top rated breast cancer non-profit according to charity watchdogs and the largest private funder of breast cancer research the world. The PLSC is an engagement platform with a mission to #BeTheEnd of breast cancer and inspire corporations, communities, families and kids to #MakeAStand and give away free PINK lemonade in their neighborhoods to raise awareness and funds to prevent and cure breast cancer. PLSC's mission is to prevent and cure breast cancer, raise awareness about BCRF's work to advance life-saving research, educate others about breast cancer and the importance of research and involve kids and families globally in community service in support of cancer research. Together, we will be the END of breast cancer.