Kristen Johnson Email & Phone Number

Greater Minneapolis-St. Paul Area

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Responsible for editing and redesigning online course content to maximize student engagement and retention. Working with Roundabout (the online class platform), I've optimized links, updated and formatted both content and imagery with humor, and troubleshooted issues. I've redesigned and optimized the WordPress website, implemented Mailchimp, and created email campaigns to market online real estate courses.

Greater Minneapolis-St. Paul Area

Guided event and social media strategies while developing branding and marketing tactics. Communicated with clients to ensure needs were met and events were executed smoothly. On boarded and oversaw a group of interns to develop rapid prototyping with a design thinking mindset.

Burnsville, Mn

As the Marketing Director for 75F, I worked to change the way the world views HVAC, building automation and building intelligence. I managed a highly creative and collaborative marketing team who created fresh content that stood out from the crowd. 75F's predictive, proactive technology is changing the game for commercial buildings. The Internet of Things (IoT) and cloud computing have introduced a wealth of knowledge and insight into the behavior of buildings. As a proud member of the United Nations Environment Program- Sustainable Buildings Climate Initiative (UNEP-SBCI), all of us at 75F work hard to improve comfort while lowering our carbon footprint. As we reduce our impact on the planet, we help our customers save up to 70% in energy, equating to a great deal in savings!www.75f.io

100 Washington Ave. S Minneapolis, Mn 55401

 Collaborated with team to develop and execute seasonal marketing campaigns, from start to finish in a B2B environment Supported UK along with Swarovski Swiss and Austrian marketing teams to ensure photography, print and marketing assets were consistent Managed company blog, wrote entries and signed off on content and imagery Maintained content calendar for Facebook, Twitter, Pinterest, blog, promotions and social media campaigns Wrote detailed ecommerce product descriptions, radio scripts, press releases and social media posts Comprised media kits for public relations and JCK (jewelry industry's premiere trade show) Worked with financial planning and analysis manager to forecast needed marketing materials and kits for 1,100 retail locations in the US and Canada Determined quantities and contents of seasonal marketing kits for warehouse, as defined by spreadsheets  Provided styling direction for photo shoots (model, product and video)  Oversaw internal design schedules and deadlines with vendor partners (photographers and printers) Responsible for color proofing and retouching product images with photo studio Liaised with product, merchandising, sales, retail performance and finance teams to align marketing campaigns Created and presented seasonal marketing plans to corporate and field reps

6740 Shady Oak Road, Eden Prairie, Mn 55344

 Built creative briefs, working with copywriters and designers to ensure the final assets met objectives Determined online content to rebrand corporate identity change to ShopHQ Member of key brainstorming team, developed marketing strategy for new brand campaigns Monitored SiteCatalyst (analytics tool) weekly to identify top selling banners, clicks, unique visitors and conversion rates Ecommerce copywriter for best-selling Invicta watches and gold jewelry Established category marketing and overall promotional themes Maintained content calendar for Fashion, Beauty and Home online assets  Determined homepage content for events, building wire frames to determine layout Conceived and developed successful virtual boutiques such as Gadget Guy, a top seller  Created innovative and persuasive online content for Fashion, Beauty, Home and Electronics Analyzed customer input through Bazaarvoice analytics tool to capitalize on top rated products Analyzed customer input through Bazaarvoice to identify negative feedback and inform the buying team

Mall Of America, 60 East Broadway, Bloomington, Mn 55425

 Responsible for visual and physical set-up of the sales floor Opened, closed, staffed and maintained a smoothly run retail environment  Handled customer issues, balanced daily revenue, trained and coached employees

700 Nicollet Mall, Minneapolis, Mn 55402

 Visual Stylist promoted to Assistant Visual Manager due to leadership skills and ability to motivate  Developed visual concepts and strategies for flagship store that were rolled out to additional store locations

700 Nicollet Mall, Minneapolis, Mn 55402

 Created intricate window displays according to predetermined blueprints, purchased supplies, executed carpentry, assembled, painted and installed window displays

Bachelor Of Arts - Ba, English

Bachelor'S Degree, Studio Art