Kristen Stevens Email & Phone Number

Greater Seattle Area

In my time at the MSC, I've built our consumer marketing program in the U.S. from the ground up, defining how we engage American shoppers and diners in sustainable seafood, and how we work with retailers, brands, and other nonprofit organizations to grow our impact. Partnering with major national retailers like Whole Foods and Walmart, I’ve helped align consumer behavior with their values by driving awareness of sustainable tools and solutions, and creating campaigns that inspire action. By… Show more In my time at the MSC, I've built our consumer marketing program in the U.S. from the ground up, defining how we engage American shoppers and diners in sustainable seafood, and how we work with retailers, brands, and other nonprofit organizations to grow our impact. Partnering with major national retailers like Whole Foods and Walmart, I’ve helped align consumer behavior with their values by driving awareness of sustainable tools and solutions, and creating campaigns that inspire action. By developing strategic multi-channel campaigns informed by research and testing, our team has successfully moved the needle on awareness, and is beginning to close the values/action gap in the U.S. market.My responsibilities include:• Managing this U.S. marketing team, strategy, and program.• Leading the development, execution, and evaluation of strategic consumer engagement campaigns.• Working with national retailers and brands on joint marketing campaigns. • Developing funding proposals and managing US marketing budget. • Managing North American digital paid media strategy and team.• Setting yearly US marketing strategy, plans, goals, and KPIs.• Reporting on and presenting metrics, progress, and impact to leadership and partners.• Regularly presenting and siting on panels at industry conferences, sharing consumer insights and marketing strategies.• Commission qualitative and quantitative consumer research through third-party firms to drive data-informed strategies. • Managing marketing agency and contractor relationships including selection and briefing. Show less

Seattle, Washington

I was hired by the MSC to define their digital marketing program for the U.S., develop strategies for growing consumer awareness alongside our commercial partners, and produce multimedia stories that help connect consumers to the story behind their food.My responsibilities included:• Developed and managed digital marketing program, with a focus on social media advertising.• Developed, managed, and optimized co-marketing campaigns with MSC business partners, primarily in retail… Show more I was hired by the MSC to define their digital marketing program for the U.S., develop strategies for growing consumer awareness alongside our commercial partners, and produce multimedia stories that help connect consumers to the story behind their food.My responsibilities included:• Developed and managed digital marketing program, with a focus on social media advertising.• Developed, managed, and optimized co-marketing campaigns with MSC business partners, primarily in retail, consumer brands, and food service. Initiatives included both online and traditional marketing channels. • Led the development and production of video and photo story content for owned channels and digital advertising and promotion.• Managed agency relationships and project managed the development of ad creative, messaging, and promotional materials. Show less

Seattle, Washington

I was brought on to lead the marketing efforts for Kitchenbowl, a tech startup that developed apps to inspire home cooking and encourage healthier eating habits that last. During my leadership, Kitchenbowl was featured by Apple, launched a new app at SXSW, significantly grew its audience,and gained momentum among the influencer, chef, and home cook community.• Managed a team of three employees.• Implemented and managed lifecycle marketing campaigns (acquisition, engagement, and… Show more I was brought on to lead the marketing efforts for Kitchenbowl, a tech startup that developed apps to inspire home cooking and encourage healthier eating habits that last. During my leadership, Kitchenbowl was featured by Apple, launched a new app at SXSW, significantly grew its audience,and gained momentum among the influencer, chef, and home cook community.• Managed a team of three employees.• Implemented and managed lifecycle marketing campaigns (acquisition, engagement, and retention) across all Kitchenbowl products (two iOS apps, tvOS, and web).• Developed email and push notification engagement and retention strategy for both mobile apps.• Analyzed campaign and app performance, presenting audience insights to leadership and stakeholders, influencing product roadmap.• Helped develop a food blogger ambassador toolkit for Nestlé's worldwide United for Healthier Kids campaign.• Lead the development of brand messaging for the launch of Fork It mobile app. • Lead content development and video production.• Managed SEO through keyword analysis, landing page optimization, and strategic link building campaigns.• Lead our organic and paid social media strategies.• Managed media and content creator relationships. Show less

Seattle, Washington

• Partnered with marketing to create imagery for email, display, and social campaigns. Photographed the email marketing campaign for zulily’s launch to Canada.• Led initiative to elevate image production quality resulting in increased sales and vendor retention.• Increased photography output efficiency by 300% in the kid’s apparel division by redesigning the studio workflow with a small team.• Worked on a small team to define and create the studio style guide (which included… Show more • Partnered with marketing to create imagery for email, display, and social campaigns. Photographed the email marketing campaign for zulily’s launch to Canada.• Led initiative to elevate image production quality resulting in increased sales and vendor retention.• Increased photography output efficiency by 300% in the kid’s apparel division by redesigning the studio workflow with a small team.• Worked on a small team to define and create the studio style guide (which included photography setups, technical copy writing, and instructional diagrams) to uphold consistency and ensure brand alignment across multiple studio locations.• Photographed product for top selling brands like Free People and Spanx to high-end brands like Fendi and Emilio.Interim Lead Photographer (2015):• Led quality assurance reviews for a team of nine photographers• Held regular 1-on-1’s focused on professional development• Trained new hires and worked on a team to launch a studio onboarding program Show less

Seattle, Washington

Sasquatch Books is one of the country’s leading independent presses, located in downtown Seattle. Their mission is to seek out and work with the most gifted writers, chefs, naturalists, artists, and thought leaders in the Pacific Northwest and bring their talents to a national audience. • Developed content for owned channels and assisted with social media marketing• Performed market research and competitor analysis• Provided SEO consultations — site structure and keyword… Show more Sasquatch Books is one of the country’s leading independent presses, located in downtown Seattle. Their mission is to seek out and work with the most gifted writers, chefs, naturalists, artists, and thought leaders in the Pacific Northwest and bring their talents to a national audience. • Developed content for owned channels and assisted with social media marketing• Performed market research and competitor analysis• Provided SEO consultations — site structure and keyword strategies Show less

Seattle, Washington And Columbus, Ohio

• My focus was on product and editorial photography and retouching for web and print.• I managed social media marketing and digital advertising for my small business.• I implemented SEO strategies to maximize organic search traffic. • I taught beginning and intermediate photography workshops.Photographed in studio and on location for clients including: Delta Sky Magazine, Atlas Quarterly, The Cleveland Plain Dealer, Columbus Entertainment Magazine, Tasi Cafe, The Top… Show more • My focus was on product and editorial photography and retouching for web and print.• I managed social media marketing and digital advertising for my small business.• I implemented SEO strategies to maximize organic search traffic. • I taught beginning and intermediate photography workshops.Photographed in studio and on location for clients including: Delta Sky Magazine, Atlas Quarterly, The Cleveland Plain Dealer, Columbus Entertainment Magazine, Tasi Cafe, The Top Steakhouse, and Columbus Food Adventures. Show less

• Worked closely with marketing and design teams on small and large productions.• Photographed in-studio product imagery for Nationwide’s brand/editorial image library, as well as campaign imagery with subsidiaries and partner organizations (e.g. United Way and Nationwide Bank).• Assisted photographers in-studio and on-location for large production shoots and helped manage the shoot schedule and assisted in lighting setup and asset management.• Communicated and coordinated with… Show more • Worked closely with marketing and design teams on small and large productions.• Photographed in-studio product imagery for Nationwide’s brand/editorial image library, as well as campaign imagery with subsidiaries and partner organizations (e.g. United Way and Nationwide Bank).• Assisted photographers in-studio and on-location for large production shoots and helped manage the shoot schedule and assisted in lighting setup and asset management.• Communicated and coordinated with vendors and talent, as well as negotiated with modeling agencies.• Managed digital assets of editorial photography: coordinating file transfers across teams, uploading files to the library, and tagging them with relevant keywords.• Photographed executives for our internal magazine, associate portraits, and sponsored events.I attained this internship from winning a senior class competition, where we pitched a mock ad proposal in front of Nationwide’s art director and a lead photographer. Show less

• Photographed local markets, farms, artisans, distributors, and entrepreneurs who were doing notable work in the Ohio food industry. • Edited and retouched images.• Shot the cover of the April 2011 anniversary issue (linked below).