My focus at the MSC is consumer marketing strategy and collaborating with commercial business partners, primarily national retailers and brands, to encourage Americans to act on their values and choose certified sustainable seafood. That means using consumer research and continually testing to develop messaging and campaigns that resonate with and engage US shoppers — providing a clear value proposition for certified sustainable seafood. Prior to working with the MSC, I headed up a small digital marketing team at a Seattle tech start-up creating cooking and recipe apps that gamified home cooking and aimed to lower the barriers to healthy eating. Most notably, I worked with Nestlé on their worldwide United for Healthier Kids Campaign, developing their influencer marketing program. I'm fortunate enough to be doing what I love, working with talented people that are making a difference in our communities and environment, and transforming food systems to a sustainable basis. I work with people and companies that truly care about responsible food consumption, transparent supply chains, and feeding the world's growing population sustainably. The dedication of my coworkers and our business partners is a constant source of inspiration and motivation. To read more about what the MSC and other companies are doing to engage consumers in the US and around the world, check out: msc.org/en-us
Listed skills include Adobe Creative Suite, Social Media Marketing, Digital Marketing, Marketing, and 24 others.
