Kristen Chapin Email & Phone Number

Botetourt County, Virginia, United States

• Conduct market research to identify community trends, and demographic data.• Produce content such as branding ideas, graphic designs, videos, promotional materials and advertising copies.• Discover effective marketing and promotional channels, including media platforms to be used to relay community messages to customers.• Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.• Create innovative marketing campaigns depending on robust data and present the recommendations to management.• Establish and maintain relationships with community members, businesses, and internal departments through networking.• Create goals and objectives in order to approach community members through appropriate marketing channels.• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

Roanoke, Virginia Area

Roanoke Fire-EMSRan the departments social media channels from October 2019-Sept 2021: Twitter, Instagram, Facebook (@roanokefireems) and on YouTube (https://youtube.com/channel/UClrAMi014eBHXyzV-BIt6EA).• Plans and implements public safety education programs and activities for schools, day care centers, health care facilities, businesses, private residences, and the community at large• Prepares Fire-EMS annual report.• Conducts research and analysis of public safety issues and needs.• Evaluates and develops educational goals, objectives, policies and procedures including program content, methods and instructional materials and techniques.• Prepares a variety of information, speeches, reports and completes records as required.• Responsible for researching grant opportunities and writing grant requests for the department in collaboration with other members of the department which serve as a major secondary source of revenue.• Serves as the Fire-EMS Social Media manager.• Delivers presentations and media briefings as needed.• Functions as a member of the Department's Accreditation team. • Provides public information/promotional materials and activities including publicity materials, press releases, audio-visual production, marketing, media relations and related art work.• Maintains contacts with media representatives to present accurate information about events.• Arranges news conferences and assist with preparation of department personnel.• Coordinates with the Fire Marshal's office on Fire Prevention Initiatives.• Coordinates the release of information regarding victims, witnesses, suspects and confidential departmental investigations and operations.• Coordinates the access of media representatives at crime scenes, major fires, or other large events as needed.• Participates in public safety planning for major events and festivals.

Roanoke, Virginia Area

The Disaster Program Specialist (DPS) is responsible for either providing functional expertise to the Disaster Program Manager (DPM) and Volunteer Leadership at a territory or regional level, or, taking full cycle responsibility to provide service delivery programs within a subset of the Disaster Program Managers assigned geography and under the supervision and authority of the DPM. The DPS will accomplish this responsibility largely through the support, development and operational guidance of a team of trained volunteer leaders, volunteers and partners, as well as participate in the implementation and development of initiatives to increase Red Cross visibility through program/service delivery.

Backsburg, Va

Department of Emergency Management at Virginia Tech • Produced and coordinated social media efforts for the office• Assessed analytics of the department’s social media pages• Promoted university safety during school sanctioned events• Fostered re-branding efforts for the department’s outreach materials• Led social media campaigns for successful increases in likes/followers

Roanoke Fire-EMS• Led recruitment efforts for the 2017 Recruit Class• Illustrated various print and web media for the department (portfolio available upon request)• Educated City of Roanoke community members about public safety and its importance during events, personal tours, school visits, etc.• Co-author to Roanoke Fire-EMS social media pages• Assisted during State of Emergency situations (i.e. Derecho 2012)• Assisted in the coordination of various events

Boones Mill Va

• Worked as an assistant to the wedding coordinators and venue owner • Gained knowledge of what it takes to coordinate/plan events, work with and plan a time line, events venue management, etc.

Roanoke Va

• Worked as an assistant to the Events Coordinator• Requirements included serving, catering to the needs of guests, etc.• Refined my skills of problem solving, creative thinking, and interpersonal communication