• Integral member of the marketing team that launched Amazon's acquisition of One Medical (Feb '23) and the launch of the One Medical Prime add-on (Nov '23)• Executes strategic marketing campaigns focused on driving sign-ups and membership growth of Amazon health service, Prime One Medical, in collaboration with Product, UX, and Engineering teams• Secures and executes marketing partnerships with Whole Foods, Amazon Lockers, and Amazon Baby Registry to drive awareness of Amazon One Medical• Responsible for internal search marketing supporting Amazon’s health products and services including One Medical membership and pay-per-visit (fka Amazon Clinic)• Developed and executed a B2B marketing plan utilizing Amazon and Amazon Business platform marketing placements to drive awareness and enterprise sign-ups of One Medical for Business

• Owned all marketing strategy and campaign execution related to specific enterprises within assigned book of business, encouraging the target audience to download, enroll, and engage with the Amazon Care app in an effort to meet enrollment and utilization goals• Developed campaign concepts in collaboration with cross-functional channel and customer success partners, including email campaigns, direct mail, social media, events, print advertising, and more.• Monitored performance and informed reporting in weekly and monthly business reviews with leadership.• Note: the Amazon Care business announced their closure in Sept '22 - at this time I transitioned to Amazon Health

• Owned field marketing strategy and campaign execution aimed at driving candidate volume to fill Amazon’s hourly warehouse positions in high risk markets: Boston (June ’20 – June ’21), Philadelphia (June ’21 – Jan ’22), and Toronto (Jan ’22 – July '22)• Developed an effective marketing mix (email, programmatic digital ads, print collateral, events) to achieve application goals by using data to rigorously assess channel effectiveness, optimizing based on performance, and prioritizing based on ever-changing business requirements• Partnered with cross-functional stakeholders to perform strategic research and data-driven candidate attraction actions• Owned tracking team’s performance on a set of marketing, operational, and financial KPIs

• Centralized marketing support for Amazon Delivery Station recruitment efforts acting as liaison between business line leadership and field marketing teams• Drove efficiency, visibility, and standard work across the team by building best practice analytical capabilities and tools• Partnered with cross-functional leadership to drive strategic, data-driven projects and actions while effectively meeting deadlines

• Led a team of five and was responsible for delegation of work• Oversaw all marketing across four separate product lines (Clinical, Resuscitation, Revenue Cycle, and Compliance), demonstrating strong multi-tasking and management skills• Strategized and planned targeted account-based marketing and product-specific awareness campaigns to generate leads and impact sales• Worked in partnership with product and sales leadership to define strategies to drive pipeline growth, market leadership, and awareness• Drove content creation to support lead generation, sales enablement, and product implementation• Created and managed engaging marketing webinar events and product demos, driving audience engagement and lead generation

• Responsible for marketing for the Talent Management Product Line and Non-Acute Sales Team• Executed product-specific campaigns in order to drive awareness, generate leads, and impact sales• Analyzed results and turned data into actionable insights to optimize campaign outcomes• Developed compelling content such as case studies, videos, website copy, and eBooks to support lead generation efforts• Regularly communicated and presented to key internal stakeholders• Managed the marketing budget and reconciliation

• Strategized, planned, and developed show-specific media campaigns for CMT• Liaison between in-house creative team and outside agency while effectively managing timelines• Forecasted and monitored the department budget and processes vendor invoices• Manager and mentor to a team of interns and freelancers

• Assisted in the strategy, planning, and development of show-specific media campaigns for CMT• Responsible for creation and fulfillment of sweepstakes and on/off air promotions• Key promotions contact for a network of 150+ nationwide radio affiliates• Wrote and prepared creative briefs, plans and recaps for internal distribution

• Developed and scheduled engaging content for multiple social media platforms for VH1• Wrote creative programming teasers for broadcast on digital outdoor media placements• Created an e-newsletter for distribution to national media outlets for programming discussion

• Developed and launched a successful direct mail program• Excelled at demonstrating effective communication within a client-facing environment

• Planned and executed events to support fundraising and awareness for a small non-profit agency• Secured sponsors and donors to offset agency fundraising expenses and generate income