Kristen Saunders Email & Phone Number

Wayzata, Minnesota, Us

Wayzata, Minnesota, Us

Wayzata, Minnesota, Us

Lead strategic planning and execution for global talent communications — covering talent management, employee engagement, inclusion and diversity (I&D) learning and development (L&D), people analytics, and organizational development — to 160k employees across 70+ countries; drive integrated strategy to increase internal and external awareness, understanding, engagement and advocacy for Cargill’s global inclusion and diversity commitments; operate as a member of the Talent COE leadership team, providing strategic communications counsel to HR executives and global business leaders; develop critical narratives aligned to business strategy, partnering with C-suite leaders to amplify.

Silver Spring, Maryland, Us

Client: Cargill (global headquarters)Improved Cargill’s culture of learning by launching the company’s digital learning strategy to 60k global employees, building awareness and adoption through a website redesign, engagement videos, direct emails, social content, employee storytelling, leadership advocacy and employee-hero videos; enabled the L&D team with communications toolkits and best practices for program launches, with white glove communications support for high-profile learning experiences to senior leaders, managers and sales audiences; drove strategic rigor around the tone and type of communications shared to improve the employee experience.

Houston, Texas, Us

Led global, integrated communications strategy for the Digital and Digital Solutions businesses, amplifying SaaS digital solutions and edge technology through media, social and thought leadership positioning, building market share through new product introductions and customer engagement, and connecting global stakeholders to messaging, strategy and storylines, including employees, customers and industry influencers.

- Led internal and external communications strategy and execution for new digital startup business and multi-billion-dollar technology business with 8,500 employees across 18 product lines.- Amplified digital capabilities, building a digital narrative for the company and leading executive positioning and thought leadership for Chief Digital Officer, business CEO, and global leaders- Drove employee engagement strategies to connect employees (70k employee base) with the digital and software business strategy including storytelling, training and leader activation - Positioned company as a digital leader through Tier 1, IIoT and trade media relations, social and content development, managing agencies, regional and corporate teams- Planned and executed holistic company presence at 50+ global software events including launching the first user conference (UNIFY 2017) and annual Minds + Machines events: San Francisco, Paris, MENAT- Partnered with global, integrated team of regional and subject matter experts across communications, marketing, HR and adjacent functions to lead lasting business results

- Positively positioned GE with media, analysts and customer stakeholders utilizing: technology awards, whitepapers, analyst tours, "drone week" and local, trade, and Tier 1 media- Launched first-of-its kind services offering in collaboration with a customer, and led new product communications strategy for the business including leadership events, tradeshows, videos, tech talks, collateral materials, messaging, feature articles, case studies - Developed and executed 360-degree integrated communications strategy to shape business culture, position and promote products and services, unite the brand and enhance reputation while connecting to broader business priorities and messaging- Executed robust employee engagement rhythm utilizing leaders as channels and an employee hero strategy to deliver key business messages with 20%+ global engagement - Protected business reputation leading crisis management communications for potential product recall, restructuring and a legacy brand transition to GE

- Managed employee and culture communications strategy and execution across three global GE Oil & Gas businesses headquartered in North America, across 15,000 employees- Led global O&G cross-functional team to crowdsource, launch and embed our purpose internally and externally, driving O&G culture transformation and shaping the business narrative- Connected employees to senior leaders through events & modernized, user-centric interactive digital tools (Leaders Uncovered, Leaders Amplified, intranet, online live polling)- Positioned leaders as channels to establish vision & strategy, build trust and simplify messages

- Managed internal communications and promoted GE as an employer of choice, connecting 8,600 global employees to D&S business, strategy & leadership, partnering with the business CEO, leadership team, and global communications team- Enhanced morale & engagement by celebrating employees through Hidden Heroes, online stories, and quarterly awards and enabling managers to add local relevance through site engagement- Aligned employees to business strategy through live & global all employee broadcasts highlighting local content, enabling two-way live feedback & improving NPS scores- averaging 45 - Proactively developed strategic, integrated global business development, M&A and restructuring communications plans driving retention & maintaining morale - Protected D&S reputation via management of initial connector bolt crisis communications, enabling timely customer response & prolonged issue containment

Schenectady, Ny, Us

- Led branding and communications integration into GE, increasing employee satisfaction with communications by 3% over one year through consistent engagement and two-way channels - Collaborated with HR and EHS to initiate and improve global, employee-centric events including all employee meetings, Year 1 celebrations, Global Employee Opinion Survey, GE Works events and EHS Day engaging more than 2500 employees globally- Drove new product commercialization, created the first Marketing Communications strategic plan, and introduced the value of public relations to a product-marketing focused organization

• Conducted outreach for in-kind advertising donations promoting fundraising event• Developing fist public relations and marketing strategic plan for the organization

Oklahoma City, Oklahoma, Us

- Enhanced the branding and promotion of the Y and its 11 branches by designing and managing website content for all Y locations, programs, events, news and campaigns- Promoted the Y's Summer Programs by creating content for the Y's annual meeting, fundraising campaign events, internal employee engagement and external digital signage

CLIENT: Owens-Illinois (O-I) North America Glass• PR lead for multiple North America categories including Wine, Umbrella and Spirits and Specialty, handling planning, implementation, billing and forecasting• Realized a 14:1 ROI by conducting trade and consumer media relations for O-I’s five North America categories• Increased Web site traffic more than 1,000 percent by successfully managing the planning, organization, content development, SEO, production and launch of multiple consumer-facing Micro sites • Performed clients’ social media outreach including blogger relations and Twitter engagement • Managed client expectations and agency deliverables for multiple integrated functions including SEM, Web and digital services, and video productionCLIENT: 3M Medical• Provided strategic social media and PR counsel based on social media monitoring and share of voice research

Client: O-I Corporate; O-I North America Glass • Provided daily media relations, social media relations, executive positioning, reputation management, and corporate communications support for O-I’s corporate communications and North America categories• Implemented a wide variety of PR tactics, including writing for: blogs, tweets, media relations pitches, news releases, media advisories, contributed articles, book chapters, sidebars and newsletter articlesClient: Park University• Led the launch of a new social media student-recruiting program utilizing Facebook • Trained Park University faculty and students on the functionality and application of the social media program

• Hosted bimonthly professional development and networking sessions for new PR professionals, sourcing speakers and panels from a variety of local companies and organizations • Initiated the inclusion of PRSSA students in New Pros • Organized and ran the 2009 Career Fair at the 2009 PRSSA Day event

Des Moines, Ia, Us

• Created and edited slideshow and story Web pages for online magazines: Scrapbooking, Remodeling, Living the Country Life, Better Recipes and Midwest Living using Dreamweaver and Interwoven• Prepared and revised consumer satisfaction surveys using SurveyMonkey.com• Developed time-saving strategies for other employees

• Composed press releases and program proposals • Conducted interviews and wrote articles for the internal newsletter InterMission• Created media lists and pitch ideas• Conducted research for future promotions plans • Created media coverage analytics reports• Interacted with agencies on a variety of marketing promotions• Provided daily updates of company, competitor and industry-related news• Assisted with the branding initiative that won a 2007 Greater Kansas City PRSA PRISM award

• Generated event ideas and implemented special event planning • Managed and updated databases• Interacted with hospital employees, patients and community members to create community presence• Designed and created flyers, postcards and table tents to increase event participation