Kristen Schmidt Email & Phone Number

Calgary, Ab, Ca

Vancouver, Bc, Ca

- Driving multi-channel sustainability communications with website updates, short-format videos, stakeholder materials and social media campaigns focused on report launch and sustaining content throughout the year.- Managing full corporate website rebuild with integration of three sites, strengthening connection between corporate and regional entities.- Leading content program with data-driven strategy to enable enhanced story-telling, aligned with corporate strategy.- Elevating Eldorado Gold's visual brand through photography support, briefing, brand guidelines, graphic design, and quality assurance of digital asset library.- Community manager for corporate social media channels, with paid and organic content for global audiences.

Calgary, Alberta, Ca

- Led ESG-related disclosures, including comprehensive ESG report, through subject matter expert engagement, external ESG standards alignment, copywriting, design, and multi-channel campaign execution.- Responsible for disclosure review of external recognition initiatives including CDP, EO100, IR Magazine Awards and Bloomberg GEI.- Monitored long-term external issues, specifically evolving energy regulations, to improve strategic corporate decision making.- Elevated ARC's digital asset library with photo/video shoots, creative files, and robust catalog of assets.- Supported community engagement through newsletters and increased storytelling, profiling key initiatives in ARC's operating areas.

Calgary, Ab, Ca

- Managed a multi-channel digital content strategy to bolster 7G's brand with key audiences, focused on growth and high-quality engagement.- Engaged with key audiences through community management for 7G's social channels, enabling two-way, authentic communication with investors, governments, communities, and current/potential employees.- Maintained strong performance in key digital metrics based on channel-specific benchmarks aligned with content priorities and strategy.- Responsible for creative solutions in digital media including website management, video, and image creation.- Supported merger & acquisition communications both internally and externally for the strategic business combination between 7G and ARC Resources.

London, England, Gb

- Responded to media inquiries for Shell Canada, focused on reputation and meeting business objectives through message creation and appropriate spokesperson identification.- Responsible for Shell Canada’s digital presence and audience engagement through social media and web channels. By bringing campaign management in-house, an estimated $50K-$75K savings were realized annually.- Managed a content committee and calendar to improve content planning for internal and external channels, finding opportunities to adapt global content for local context.- Developed innovative social media strategies with audience insights, content ideas, and influencer partnerships. Also established key metrics and benchmarks for organic/paid content, enabling performance measurement and strategic content based on channel insights.- Led internal media training for new spokespeople with clear, concise guidelines to build confidence and capability.

London, England, Gb

- Mitigated non-technical risk for sour gas plant & field in ecologically sensitive area, through public consultation, issue management, and complaint tracking. Supported two successful license applications with complex stakeholder concerns.- Developed and executed local community investment strategy, honouring legacy commitments and identifying new partnerships like a Community Grant Writer to multiply investment impact ten-fold.- Managed social-economic impact assessments for 'harvest' oil & gas assets in support of community planning.- Chair of local stakeholder group, Waterton Advisory Group, established to support open dialogue on key issues, transparency on development plans and improved relationships with community members, NGOs and governments.

London, England, Gb

- Completed three-year New Grad Development Program in two years and two rotational roles instead of three. - Supported six teams in managing media, non-technical risk integration, and communications activities.- Developed strategies and consistent processes for negotiations between Shell and Indigenous groups.- Participated in working group to develop and implement the Canadian Indigenous Peoples Strategy including a public Commitment Statement, case studies, and leader communications. - Responsible for issues management on key Indigenous policies, disseminated to leaders and key teams through presentations, media summaries, risk registers, and issue briefs.

- Solely managed $300,000 enhancement project for corporate knowledge management system, working closely with external UK vendor on SQL database business requirements, testing, documentation, and defect resolution. - Supported knowledge management system adoption across multiple business areas to enable organizational learning and continuous improvement on significant projects. - Facilitated Lessons Learned Sessions with diverse project teams, including quality assurance of findings. - Utilized continuous improvement tools to improve quality of documented learnings and future recommendations.

- Explored design and construction options for future Miniature Golf course, conducted preliminary research for construction proposal- Managed advertising budget for 2010-2012, created copy for print and digital ads, managed social media presence through Facebook and SEO- Enhanced attention to detail and analytical thinking through multiple system cashout, responsible for data integrity with accounting - Solely managed training of junior staff to ensure success during the fast-paced peak season

Calgary, Alberta, Ca

- Executed promotional activities for Petro-Canada stations in Western Canada, including flyer creation and distribution, event and budget coordination to support 13 downstream territories.- Supported communications with 300+ retail sites during crisis response.- Created ‘Promo Activities Guidelines’, adopted company-wide for retail site events with timelines and key activities identified for a variety of events. - Developed key measures reports to track service levels and sales initiatives, while identifying key improvement areas. Assisted in the design of service initiative based on key measures.

Bachelor Of Commerce (Bcomm), Marketing

Bachelor Of Arts (Ba), Sociology

Bachelor Of Commerce (B.Com.), Marketing