Leads the effort to craft positive and impactful digital interactions between the ministry and both existing and prospective sponsors and donors across Compassion's web properties.Conducts user research to identify opportunities for improvement and innovation on the web. Evaluates the results of qualitative and quantitative data from usability testing and a variety of web analytics to ideate creative, research-based solutions; presents information to stakeholders to help advocate for the prioritization of projects and allocation of budget and resources. Develops prototypes and defines testing plans for an iterative project approach.Played an integral role in the strategic initiative to redesign Compassion.com's checkout process. The result of this initiative was a 28% improvement in conversion rates and a 38% increase in revenue. Worked closely with developers to establish functional requirements; defined user flows; produced wireframes, design comps, and prototypes; developed and executed a comprehensive testing plan.Developed a Digital Design System to drive consistency in visual elements and behavior across Compassion web properties. Defined and established design guidelines, web standards, and best practices for the various teams who contribute content for Compassion.com. Presented the Digital Design System to stakeholders to evangelize adoption.Compassion International Job History:- Web Designer: March 2015 to July 2017- Internet Marketing Specialist: August 2011 - March 2015- Contractor: January 2011 - August 2011

• Ad designs for print and web• Development and design of several varying sized web banners• Layout and HTML construction of "Creating the Opportunity" quarterly e-newsletter; distribution of newsletter using Vertical Response

Primary resource for the Department of Radiology, responsible for planning and establishing priorities for the development of departmental marketing materials in conjunction with physician requests for medical illustrations and presentation materials required for journal publication. Planning, developing, and coordinating the production of internal information and promotional materials for the Department of Radiology and the Physician Services Division. Reviewing, editing, and formatting departmental annual reports. Planning, creation and execution of printed publications to support the department's marketing efforts.Maintain user permissions and groups as well as content within the department's SharePoint website. Update public information content on the department's website; ensuring that content remains compliant with regulatory requirements and policies. Prepare written materials for use in printed marketing brochures used to inform internal and external patients and physicians of the department's radiological services in an effort to increase referrals.Design graphics for use on the web and in printed marketing materials. Create medical figures and illustrations for publication based on specifications and requirements received from requesting physician. Design and format PowerPoint presentations for use in training and professional lectures. Photography of various departmental activities.

Regularly communicate with the Production Coordinator, project managers, and clients to manage the collection of advertising materials, publication editorial and images, and obtain design approvals. Collaborate with a three-person Production Team and 14 Project Managers to produce five hard-bound visitor guide publications. Work directly with the Creative Services Manager (CSM) to plan and execute publication layout and design. Work with a team to brainstorm and implement a new marketing strategy for Landmarks' advertising. Execute the design of marketing materials.