Kristen Jacobson Email & Phone Number

Client: Sumitomo Pharma America, IncClient: Palette Life Sciences Client: Acadia Pharmaceuticals Client: Neurocrine Biosciences

Client: Acadia PharmaceuticalsClient: Marinus Pharmaceuticals

Woodland Hills, Ca

Client: AT&T

Client: AT&T TV NOW• Day-to-day managed a cross-functional team across client services, creative, strategy and analytics• Accountable for coordinating and driving strategic, creative and production execution for all Retention email marketing campaigns • Promoted as a team lead to motivate coworkers to deliver exceptional work to exceed client expectations.• Co-led various new business pitches alongside VP-leadership to boost agency billings and build client roster•Collaborated and maintained strong relationships with team members to create best in class work

Client: DIRECTV NOW •Managed the development and implementation of monthly email marketing campaigns to drive response across Retention and Acquisition•Key point of contact for agency clients from strategic planning, reporting, timeline management and campaign execution•Translated client requests into project briefs, creative development, and production for digital campaigns•Promoted to own complete project process while managing agency departments and client communications to clarify program directives•Supported Account Planning and Creative teams during developmental phases to help collect, organize and provide all necessary creative assets and marketing materials

El Segundo, Ca

Clients: T-Mobile, MetroPCS, Verizon Wireless, FritoLay and Denny’s•Analyzed data and presented Ace Metrix insights to clients on video advertisement effectiveness for broadcast TV and online campaigns across general and Hispanic markets•Collaborated on market research category assessments utilized to best leverage clients goals and objectives.•Head liaison for on-boarding new clients to proprietary platform and media insights.•Managed weekly and monthly client deliverables highlighting client ad and competitive landscape reporting for key clients such as T-Mobile, MetroPCS, Verizon Wireless, and Denny’s.

Pasadena, Ca

Client: Jiffy Lube Southern California• Managed Jiffy Lube Southern California account on a day-to-day basis for over 120 locations and 17 franchisees• Developed and executed social, digital, creative, radio, outdoor and monthly promotions for client and franchisees• Analyzed and evaluated campaign success through ROI and marketing metrics to maintain and exceed client goals • Accomplished in all aspects of campaign development - copywriting, email, social media, outdoor, marketing and production from ideation to execution • Managed annual radio buy with individual radio stations by obtaining station posts, sending traffic and updating schedules on STRATA• Comprehensive understanding of PPC, SEO and social media analysis• Implemented brand campaigns and sponsorships across traditional and non-traditional platforms including Hispanic market on a local level• Cultivated and maintained strong client relationship with franchisees, Corporate Regional Managers and vendors

Santa Monica, Ca

Clients: ampm, Arco, La-Z Boy and Mandalay Bay• Assisted Digital Account Management team with campaigns for key clients • Researched and produced competitive marketplace analysis for Arco• Created project briefs and maintained media flowcharts for various client campaigns

Tucson, Arizona

• Facilitated the production and promotion of local film festival in collaboration with Festival Director• Coordinated volunteers for the screenings at the film festival • Scheduled and organized film bookings with distributors for campus screenings at the University of Arizona and local theatre

Greater Los Angeles Area

• Assisted brand team and strategized traditional and non-traditional platforms (TV, Audio/Radio, Print, OOH, Digital/Mobile, Promotions) on a national and local level including Hispanic markets across all brands• Conducted research study discovering attitudes, behaviors and psychographics of the Millenial Generation - prepared in-depth report and agency presentation

Greater Los Angeles Area

• Completed upfront planner presentations for various networks and reviewed deal summaries• Learned computer systems Gabriel and Panda which withholds all of A&E's Ad Sales• Created Lifetime programming and movie sheets that were distributed to clients

South Pasadena, Ca

• Initiated customer service and provided information on tracking orders and invoices• Researched local school advertising strategies• Organized invoices to be billed and monitored monthly income spreadsheet

Bachelor Of Arts (B.A.), Communication / Minor In Film And Television, Graduated

Activities and Societies: Delta Gamma 2009- 2013, National Society of Collegiate Scholars 2009-2013, Deans List 2009-2011, Order of Omega.

Communication And Basic Italian, Junior

- Study abroad in Florence, Italy from January-May 2012 - Completed my Communication Major and also learned Basic Italian

High School