Kristian Lundgren

Kristian Lundgren Email and Phone Number

Interim Leader, Business Advisor and Growth Strategist @ Stockholm, SE
Stockholm, SE
Kristian Lundgren's Location
Stockholm, Stockholm County, Sweden, Sweden
Kristian Lundgren's Contact Details

Kristian Lundgren work email

Kristian Lundgren personal email

n/a
About Kristian Lundgren

Result driven leader and advisor with 20+ years of experience from leading positions within marketing, online sales, e-commerce, business development and transformation. Solid track record in scaling up digital business operations and driving profitable growth through well executed strategies in fast-paced environments. Passionate about helping startups, SMEs and large companies transform and improve their commercial operations, reach their set goals and increase business value. Thrives on new challenging assignments and has a proven ability to assemble, lead and coach high performance teams and deliver on stretched targets. Has an entreprenurial mindset and strongly believe in a data driven, customer centric and people oriented approach to strategy, development and daily execution. Key areas of expertise:➡️E-commerce and digital business➡️Scale up and profitable growth➡️Marketing and sales➡️Brand building and communication➡️Strategy, business development and transformation➡️Expansion and go-to-market➡️P&L, budget management, KPIs and reporting ➡️Customer experience (CX), CRM, omnichannel, customer journey and martech➡️Media strategy, media buying and marketing effectiviness➡️Procurement, deal negotiaton, agency and partnership management➡️M&A, due diligence and investment management➡️People management and team leadership➡️Project lead, cross functional leadership and change managementSee Experience section for further information regarding previous assignments, held positions and achievements.👇For contact: promisedlandab@gmail.com or send a message on LinkedIn.Phone: +46 70 4964864Roles I can take on: Interim manager, interim leader, CMO, CCO, CRO, CDO, COO, CGO, marketing director, marketing manager, marknadschef, e-commerce director, Head of digital business, Head of e-commerce, e-commerce manager, growth manager, country manager, business developer, digital strategist, change manager, project manager, team leader, management consultant, senior consultant, investment management, konsult, subconsultant, business advisor, senior advisor, board member, styrelseledamot och advisory board.

Kristian Lundgren's Current Company Details
Transformation & Growth AB

Transformation & Growth Ab

Interim Leader, Business Advisor and Growth Strategist
Stockholm, SE
Kristian Lundgren Work Experience Details
  • Transformation & Growth Ab
    Interim Leader, Business Advisor And Growth Strategist
    Transformation & Growth Ab
    Stockholm, Se
  • Transformation & Growth Ab
    Interim Manager, Senior Business Advisor & Management Consultant
    Transformation & Growth Ab Dec 2021 - Present
    Transformation & Growth is an independent advisory and consulting firm focusing on helping startups, SMEs and large companies reaching success in e-commerce, marketing, commercial operations, transformation and business development.
  • Digital Strategi Skandinavien Ab
    Senior Digital Strategist And Advisor (Interim)
    Digital Strategi Skandinavien Ab Aug 2022 - Apr 2023
    Stockholm, Stockholm County, Sweden
    Senior digital strategist within marketing, sales and CRM for a leading health insurance client. Advise and support in strategy development, digital transformation and execution.Responsible for driving digital sales and marketing towards customers within private and commercial (B2B) health insurance. Operations lead for customer acquisition, paid advertising/media, lead generation and cross selling/up selling. After the assignment was completed my role was replaced by a Digital marketing manager and a CRM strategist.
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  • Cellbes Ab
    Head Of Growth (Interim)
    Cellbes Ab Dec 2021 - Apr 2022
    Responsible for e-commerce operations and market expansion. Leading the Growth team (8 people) responsible for sales, conversion optimization, analytics, merchandising, PIM, CX/UX and e-com platform development. Driving cross functional expansion initiatives such as new market entry and market place entry execution. Project leader for the German market entry project. Cellbes.de was launched two months after I left the assignment. Member of commercial management team and extended top management team.
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  • Omniarch
    Senior E-Commerce Consultant (Interim)
    Omniarch Dec 2021 - Apr 2022
    Main assignment: Interim Head of Growth for a leading e-commerce company within fashion and home textiles, see above.
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  • Svedea Ab
    Head Of Digital Business
    Svedea Ab Apr 2017 - Nov 2021
    Leading and scaling up Svedea’s digital business operation. Responsible for online sales, digital marketing, brand awareness, CRM/Marketing automation, social media, SEO, content management, CX and Martech. Assemble, lead and coach the digital team. Ensure digital business targets are met/exceeded in each insurance product segment. Performance is primarily measured on sales growth, budget adherence, traffic/lead generation and customer retention. Svedea, founded in 2010, is the fastest growing insurance company in Sweden/Nordics. Our ambition is to challenge and transform the traditional insurance industry by being truly passionate and totally committed to make a difference for each customer. With a profitable organic growth, we have more than doubled premium revenue in the last five years and developed into a billion SEK company. Highlights & achievements- Established e-commerce as the largest and most effective sales channel.- 30% CAGR in digital revenue 2017-2020. Digital sales growth has been fundamental for Svedea´s development into a billion SEK company. - Tripled web traffic/lead generation- Outperforming digital sales growth in the very competitive private motor insurance segments (Car, Boat, MC and Snowmobile). - 1st place 2021, 2020 and 2019 in the Swedish Quality Index (SKI) Award “Sweden’s most satisfied customers in the motor insurance category”.- Employee engagement index of amazing 92% in the pandemic year of 2020.- Outlined digital strategy to secure future growth.
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  • Svedea Ab
    Head Of Customer Experience
    Svedea Ab Jan 2020 - Jan 2021
    Stockholm, Sweden
    Responsible for driving different initiatives/projects across all customer facing touchpoints (digital and physical) with the clear focus on creating a cohesive CX throughout all aspects of the customer journey.
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  • Promised Land Ab
    Interim Manager, Senior Business Advisor And Management Consultant
    Promised Land Ab Apr 2015 - Dec 2017
    Stockholm, Sweden
    Promised Land AB is an independent advisory and consulting firm focusing on helping clients reaching success in marketing, sales, operations, digital transformation and business development.
  • Naty Ab
    Chief Marketing Officer (Interim)
    Naty Ab Jul 2016 - Nov 2016
    Stockholm, Sweden
    Responsible for marketing and e-commerce operations (primarily marketplaces such as Amazon and Tmall). Lead, plan and organize daily operations within the marketing department.Responsible for launch preparations of Naty´s new e-commerce platform in 14 markets. Building a new marketing organization adapted for both the current business (retail/B2B sales) and the new direct to consumer business.
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  • Lensway
    Sales And Marketing Manager (Interim)
    Lensway Apr 2015 - Feb 2016
    Responsible for driving marketing and sales towards customers in six markets (Sweden, Norway, Finland, Denmark, Germany and Netherlands). Management of marketing plans, campaigns, media strategy, media investments, price strategy/tactics and marketing spend optimization.Ensure LensWay targets are met/exceeded on each market. Performance is primarily measured on sales volume (orders and revenue), budget adherence and net marketing contribution.Interim management assignment (extended three times). LensWay was founded in 2000 and is Europe's largest e-retailer for contact lenses and eyeglasses.
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  • Social Thrills
    Chief Marketing Officer
    Social Thrills Oct 2013 - Jul 2014
    Stockholm, Sweden
    Responsible for marketing and sales. Build, lead and execute each stage of the freemium/social games marketing funnel (Acquisition, Retention, Monetization and K-factor). Member of the executive team. Social Thrills, a gaming start up founded in 2012, developed and launched a freemium Social Casino app on Facebook.
  • Betsson Group
    Marknadschef Sverige (Interim)
    Betsson Group Mar 2013 - Oct 2013
    Managed the Swedish Marketing and Sales team. Responsible for customer acquisition, conversion and Brand Equity Development across a portfolio of three leading gaming brands/companies: Betsson, Betsafe and NordicBet. This includes determining strategy, targets, sales and marketing activities, media investments and budget.Betsson was awarded “Sveriges Bästa Marknadschef 2013 inom kategorin Spel” (Best Marketing Director in Sweden 2013 within gaming) for having strengthened the brand most efficiently between autumn 2012 and autumn 2013.When I left the assignment all three brands were performing better compared to the previous year. Two out of three brands were beating budget targets and the third brand had a very promising development versus annul targets. Interim assignment in collaboration with Nordic Interim (Leading interim solutions provider in the Nordics).
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  • Paf - Games Sport Casino
    Country Manager Sweden
    Paf - Games Sport Casino May 2010 - Jul 2012
    Full P/L responsibility for the Swedish business operations. Took over as country head in May 2010. At that time Sweden was not profitable. After four months the business was turned around and since September 2010 bottom line shows black figures. Lowered annual marketing spend substantially and at the same time managed to increase Sales with 60% on one of the most competitive egaming markets in the world, if not the most competitive.Implemented a CRM working process based on detailed customer life cycle segmentation that increased retention sales and doubled average revenue per user (ARPU).Lead and established a new sales and marketing team for the Swedish market.
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  • Paf - Games Sport Casino
    Head Of Business Ventures
    Paf - Games Sport Casino Apr 2009 - Apr 2010
    Head of Business Ventures at Paf New Business Ab. Responsible for all facets of new business ventures until successfully commercialized and transitioned to core business, see detailed description below (Head of New Business).
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  • Paf
    Head Of New Business
    Paf Feb 2007 - Mar 2009
    Responsible for all facets of new business ventures until successfully commercialized and transitioned to core business. EXPANSION AND NEW MARKET ENTRYResponsible for the market expansion planning and execution process. Responsible for the Spanish market entry. Managed a cross-functional team of 20-25 persons involving all Paf units and several external resources (mainly local Spanish resources). After six months Spanish Paf.com was launched and after nine months handed over to core business.NEW BIZ DEVELOPMENTIdentify, assess and convert strategic business opportunities into business expansion and value growth. Examples of business development projects: Idea assessment and business case for a new subscription lottery. Acquisition of shares in an online auction business. Advice and support Paf B2B gaming in business case building and negotiations with Football clubs from the largest European Leagues such as Premier League and La Liga.M&AM&A deal execution - identify investment/acquisition candidates, assess candidates, meet and negotiate with candidates and together with M&A team manage cross-disciplinary screening and transaction processes. Project lead for the due diligence (DD) in four different transaction processes. Representing Paf on the board of minority interest companies.
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  • Bidster Uk Ltd
    Board Member
    Bidster Uk Ltd May 2008 - Sep 2010
    Bidster.com - world leader in eShoptainment and “non-traditional” online auctions such as lowest unique bid auctions, cent auctions and scratch auctions. Active in 10 markets.
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  • Accenture
    Management Consultant And Subject Matter Expert In Media And Entertainment
    Accenture Apr 2005 - Jan 2007
    Management consultant within the Communications and High Tech group and subject matter expert in media and entertainment. Responsible for planning and delivering mission-critical projects covering various business fields such as business strategy, sales, marketing, CRM, product quality and data quality.Member of Accenture’s European leadership group for the publishing, printing and portals industry.
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  • Ticketmaster Sverige
    Ceo Norway
    Ticketmaster Sverige Sep 2004 - Feb 2005
    Full P/L responsibility for the Norwegian business operations. Responsible for development and management of new and existing partnerships with venues, promoters and production companies.Managing corporate wide and local sales & marketing activities in close cooperation with corporate head office.
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  • Ticnet
    Business Controller
    Ticnet Jan 2003 - Aug 2004
    Developed and implemented the company business planning and control function together with CFO. Contributed significantly to the transformation of Ticnet into a company fit to be acquired by Ticketmaster in May 2004.
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  • Ticnet
    Marketing & Business Development Manager
    Ticnet Sep 2001 - Dec 2002
    Responsible for various business development projects and marketing activities. Responsible for development and implementation of a new e-commerce strategy including the launch of the new e-commerce platform. After launch sales, traffic, conversion and member recruitment increased substantially.
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  • Schibsted Media Group
    Management Trainee
    Schibsted Media Group Sep 1999 - Sep 2001
    Trainee at four subsidiaries of Schibsted - Sandrew Metronome, Aftonbladet Nya Medier, VG (Verdens Gang) and SvD (Svenska Dagbladet).
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Kristian Lundgren Skills

E Commerce Marketing Strategy Online Advertising Crm Digital Marketing Business Development New Business Development Marketing Digital Media Business Strategy Change Management Marketing Communications Online Marketing Management Online Gaming Project Management Digital Strategy Product Management Social Media Marketing Leadership Team Leadership Business Expansion Gambling Start Ups Marketing Management Coaching Sales Google Analytics Google Adwords Sem Interim Management

Kristian Lundgren Education Details

Frequently Asked Questions about Kristian Lundgren

What company does Kristian Lundgren work for?

Kristian Lundgren works for Transformation & Growth Ab

What is Kristian Lundgren's role at the current company?

Kristian Lundgren's current role is Interim Leader, Business Advisor and Growth Strategist.

What is Kristian Lundgren's email address?

Kristian Lundgren's email address is kr****@****ahoo.se

What schools did Kristian Lundgren attend?

Kristian Lundgren attended Umeå School Of Business, Economics, And Statistics (Usbe), University Of Western Sydney, Umeå University And Mid Sweden University, Nexum/prosci, Styrelseakademien, Swedish Handball Federation, Norrlands Artilleriregemente A4 Östersund (Swedish Army Artillery).

What skills is Kristian Lundgren known for?

Kristian Lundgren has skills like E Commerce, Marketing Strategy, Online Advertising, Crm, Digital Marketing, Business Development, New Business Development, Marketing, Digital Media, Business Strategy, Change Management, Marketing Communications.

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