Reach Consultancy LLC excels in events management & growth, magazine & media business, agency support, and association development. We can take your project or organization to the next level. Let's talk! https://www.reach-con.com/Clients Include: WATT Global Media (Petfood Forum, Chicken Marketing Summit, Poultry Tech Summit), Niche Media Events, PMT Publishing, Smith Onandia Communications, Farm Journal, E+E Leader Virtual Energy Summits, Quiet Light Communications, Emerge Virtual Cannabis Conference, DATAVERSITY, Colorado Press Association, NOCO Style

Niche Media was sold to Second Street in March 2019 -- and continued as the #1 niche publisher resource for revenue-driving strategies for ad sales, audience, niche events, and publishing growth. Remained on staff for transition activities and event execution success.

"Content Queen" for Niche Media's unique brand and audience outreach, as well as developing robust, actionable, and inspirational programming for Niche events.

www.federalsoup.comwww.washingtontechnology.comFull charge GM of the Federal Soup (formerly FederalDAILY) division of 1105 Media, including audience, digital product creation, website, editorial and ad sales strategy, and staff development. GM of membership and paid content for Washington Technology division of 1105 Media, including website and audience development, plus custom event sales. Additional oversight of corporate list rental, including broker management and strategy, and database hygiene/projects input. - Rebranded Washington Technology into a website- and events-centric membership-based asset, adding $500k+ by end of year two with membership fees and educational event sponsorships.- Rebranded FederalDAILY to Federal Soup, also a web-centric strategy. Added 5k paid subscribers in first three years and expanded advertiser base by 37%.

Management of all products and brand strategy associated with the FederalDAILY division of the 1105 Government Information Group, including paid subscription newsletters, books for sale, ancillary print on demand products, websites, e-newsletters, discussion boards, other social networking applications, and live and web-based events. Also responsible for improving and expanding existing product lines as well as developing new products for the federal employee audience.

www.1105media.comStrategy, fulfillment, circulation and marketing management for 1105 Media's paid print assets.

Director of subscriptions, circulation and brand strategies for Variety and Tradeshow Week magazines. Transitioned titles from NY office, created direct mail efficiencies resulting in 30% increase in response, and launched website paywall on Variety.com. (Short tenure due to company sale)

Specialized in department set up, fulfillment conversions, report building, postal issues and strategy.Clients: BowTie, Inc., Auto Trader Classics

Subscription management of 22 consumer niche magazines. Revenue responsibility for Direct Dealer Division, incorporating over 400 dealer outlets, and Merchandise Division (book and DVD products), and list rental broker oversight. (Formerly Action Pursuit Group, merged with sister company Beckett Media in Oct 2008)

Liaison between Circulation Director and Circulation Department, including department planning, and corporate committee representation. Led circulation of six magazines including budgeting, retention and acquisition campaigns, and fulfillment. Project leader for vendor conversions, multiple-magazine promotions, and documentation of procedures. Knowledge and decision resource for other Circulation Managers.

Retention and acquisition planning for five magazines, including extensive testing campaigns and reporting, creation of an e-mail database, and mergers and acquisitions of outside properties.

Media fulfillment tasks for six magazines. Development of retention testing, including art design, copy writing, and results reports, supervision of mailings, inventory levels and print buys.