Kristi Maasjo Email & Phone Number

Washington D.C. Metro Area

Oversee operations, including human resources, finance and project management, for portfolio of health, nutrition and education projects with $40 million annual budget. Monitor and manage portfolio financial and technical performance.Contribute to organizational strategy and change management, support and coordinate business development efforts as member of senior management team.

Nairobi, Kenya

Drive strategy and manage operations for the $6 million USAID-funded Yetu Initiative to cultivate community philanthropy in Kenya. Strengthen the sustainability of civil society organizations (CSOs) by building capacity in marketing, communications and local resource mobilization. Oversee grants to CSOs for development and implementation of fundraising and awareness building campaigns. Develop e-learning courses for CSOs.Design and develop Kenya’s first online donation platform. Create spaces and tools for non-profit organizations to highlight their social impact and attract donor support. Create and implement communications strategy, primarily through social platforms, to build awareness and credibility for Yetu, attract strategic partners and drive contributions to CSOs. Cultivate corporate and institutional partners to provide additional strategic, technical, financial and in-kind support to Yetu and its CSO beneficiaries. $250,000 in additional funding has been leveraged to date. Conduct research on institutional and individual giving and corporate social responsibility practices to contribute to knowledge of philanthropy in Kenya.Manage and mentor a staff of five. Support organizational growth and operations as member of AKF senior management team.

Nairobi, Kenya

Oversaw strategy and operations for Africa Capacity Alliance, a regional network of training and capacity development institutions. Maintained relationships with 37 Member Institutions in 12 countries across Eastern and Southern Africa. Brokered partnerships with governments and private sector organizations. Advised Board of Directors.Developed and executed annual organizational and departmental workplans with $3 million annual budget. Managed funding from donors, including DFATD, Sida, USAID, DFID, Irish Aid and others, to implement numerous training and capacity development programs.Managed and mentored a staff of 17. Provided professional development opportunities and performance feedback. Established and maintained organizational policies and procedures.Developed and executed multi-year fundraising strategy. Drove repositioning and rebranding of organization to ensure significant financial growth. Drafted solicited and unsolicited proposals to attract donor funding. Fostered and maintained staff capacity to contribute to new business initiatives.Planned and implemented various special events including annual general council (membership) meetings, regional capacity building summits and technical conferences.Oversaw implementation of grant-making program. Coordinated grants management cycle, including calls for proposals, evaluation and selection of grantees, awarding of grants, project monitoring and evaluation.

Abuja, Nigeria

Created fundraising strategy to support pediatric HIV/AIDS programs. Developed communications materials and coached staff on delivery of fundraising presentations. Led business development team in preparation of proposals to DFID, Global Fund and USAID. Designed criteria, identified recipients and monitored and evaluated community grants program.

Washington, Dc

Developed operational and branding strategy for newly created Corporate Partnerships division. Evaluated the Society's non-profit programs to identify opportunities for corporate funders to support the Society's environmental and educational mission. Managed cross-platform communications with program directors and media sales units to ensure maximum exposure for Mission Programs within National Geographic’s broad portfolio of products.Maintained target list, wrote proposals and delivered new business pitches to attract corporate sponsors and support fundraising. Created marketing and communications materials.Managed relationships with corporate sponsors. Ensured fulfillment of all sponsorship elements, including creation of special sponsor events.Designed and implemented departmental internship program. Recruited and mentored university students. Developed workplans and provided day-to-day guidance.

Washington, Dc

Developed strategic experiential marketing programs for prospective and existing clients, inclusive of detailed budgets and executional plans. Created new business proposals. Contributed to over $5 million dollars in new business per year.Carried out day-to-day management of program execution and account services staff for multiple client accounts. Created marketing and communications materials to support client campaigns. Managed relationships with graphic design and PR vendors.

Washington, Dc

Formulated and delivered comprehensive sports sponsorship strategies designed to build brand awareness.Developed and implemented sponsor promotions and events. Measured and evaluated program.Managed multiple aspects of football sponsorship for major retail client, including national cause-related program which distributed school supplies to tens of thousands of children.

Colorado Springs, Co And Washington, Dc

Conducted congressional awareness campaign leading up to and during the Sydney Olympic and Paralympic Games. Composed articles and press releases showcasing participation and accomplishments of each Olympian to his/her congressional members in order to encourage the involvement of elected officials in fostering grassroots support for athletes in communities across the United States.Evaluated prospective sponsors by researching financial performance, operations and marketing strategies. Provided background on prospects that resulted in over $25 million in sponsorship revenue.Compiled case studies on Olympic sponsor activities including advertising campaigns, promotional efforts and other leveraging tactics. Tracked and interpreted data related to consumer preferences and attitudes. Analyzed and summarized segmentation research, determined implications for positioning of the sports property, brand development and sponsorship sales.Analyzed organizational research needs and developed long-term strategic plan with $3 million budget.

Washington, Dc

Supervised, trained and monitored staff of five. Designed training materials and implemented performance measurements.Researched and targeted new association clients. Managed international client relations and communications. Responsible for identification and implementation of customer service improvements on an ongoing basis.Organized hospitality events and sponsorships to increase product recognition. Created, coordinated and placed advertisements and direct mail campaigns. Orchestrated promotion and exhibition of product line at regional and national conferences.

Mba, Marketing

Mba, Marketing