• Advise companies and artists on business development, marketing, and operations including best practices for brand development, content creation, media relations, and web strategies and design. • Manage strategic partnerships and endorsement• Develop standard operating procedures and plans• Devise and implement marketing and operations tactics. • Developed and maintained advertising accounts for a digital magazine with pageviews in excess of 600K.Skills in operations, finance and budgeting, fanbase development, marketing strategy, guerrilla marketing tactics, public relations, social media messaging, defining and achieving marketing campaign objectives.

Founded in 2010 by Noah Ostroff, GlobalLiving is a family of real estate teams which includes the PhillyLiving and JerseyLiving real estate teams. The full-service organization contains in-house marketing and operations teams that supports all types of real estate transactions and sits within Keller Williams Market Centers.• Promoted in October of 2021 to serve as a strategic partner to the Chief Executive Officer/Operating Principal by executing their vision and ensuring that goals and targets are met. • Revitalized and grew GlobalLiving Companies by relaunching JerseyLiving and leveraging the brand, operations, and staff of PhillyLiving, resulting in a significant increase in revenue and market share with minimal financial investment.• Collaborated with financial leaders and successfully managed all financial aspects of GlobalLiving Companies, including budgets, spending, and salaries, resulting in a significant growth of 39.40% in 2021, with double digit net margins most months. • Implemented a highly effective cost management plan which reduced expenses by 24.46% between 2020 and 2022, contributing significantly to the company's growth and profitability.• Oversaw all aspects of marketing, including digital marketing, SEO, and social media strategies, to increase brand awareness, market share, and website traffic. • Drove efficiency and sustainability by streamlining processes, consolidating roles, and implementing new technology platforms. Successfully led the implementation and rollout of new websites, phone systems, an intranet, transaction management systems, and onboarding platforms.• Partnered with Growth Officers and Talent Acquisition Specialists to manage talent acquisition, training, and retention, and oversaw company policies.• Developed new standard operating procedures and ensured low turnover and talent retention.Platforms utilized: KW Command, SmartPlans, SISU, Wordpress, Cognito Forms, Voice Shot, Constant Contact, Rippling

Our mission is to enhance the quality of life for all and make it easier for people to experience moments of joy through real estate. We provide unparalleled service and a seamless real estate experience. GlobalLiving Companies will continue to fuel our agent's growth through a commitment to their overall health, wealth, and happiness.

• Craft strategies for all divisions of PhillyLiving including Digital, Advertising, Communications and Creative.• Prepare and manage budgets for the Marketing department and all PhillyLiving divisions• Set, monitor, and report on team goals.• Design branding, positioning and pricing strategies.• Ensure our brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages and promotional material).• Analyze consumer behavior and determine customer personas.• Identify opportunities to reach new market segments and expand market share.• Craft quarterly and annual hiring plans.• Monitor competition (acquisitions, pricing changes and new products and features).• Coordinate sales and marketing efforts to boost brand awareness.• Participate in the quarterly and annual planning of company objectives.• Designing marketing campaigns for all divisions of PhillyLiving. • Developing and implementing the monthly newsletter for all divisions of PhillyLiving that combines both company and real estate related news.

Binswanger, a global leader in full-service commercial real estate, has been helping its clients realize their full real estate potential since 1931. Founded by real estate innovator and pioneer, Frank Binswanger Sr., the company operates with the understanding that real estate has the ability to strengthen businesses and transform communities. The company offers a variety of services benefiting both owners and occupiers including global real estate brokerage, location consulting, investment sales, tenant representation, corporate advisory, strategic consulting and a variety of management services. Having worked with more than half of the Fortune 500, the employee-owned company has long been known as the industry leader in the acquisition and disposition of industrial and commercial facilities around the globe. For more information, please visit www.binswanger.com.• Worked with brokers and their support staff to determine the correct marketing strategy and provide appropriate budgets and resources.• Ensured all marketed project timelines were tracked and met to the satisfaction of clients. • Managed the marketing budgets for each project and properly reported them to the Binswanger Accounting Department. • Liaised with external vendors (photographers, drone operators, printers) on a regular basis to ensure deadlines were met and services were delivered at the highest quality.• Contributed heavily to print and digital content for flyers, websites, company collateral, press releases, social media, advertisements, etc.• Used real-estate specific software and the company website to aid in the development of marketing programs and materials; sourced and leveraged detailed and accurate property information.

• Senior manager of projects on digital training modules, custom apps, verbalization tools, gamification and e-learning platforms.• Successfully juggled multiple projects from concept to launch liaising between clients, designers, developers, and executives - overseeing timelines, creative briefs, call sheets and resource allocation.• Implemented content migration plans, user acceptance testing and occasional Helpdesk support.• Led weekly staff meetings to facilitate clear communication on project details and needs.• Co-led an enterprise-wide roll-out of Boco Digital’s e-learning platform for a major pharmaceutical company, managing timelines, design components, and the content migration of more than 14 brands.• Supported Boco Digital’s President in reviewing proposals, developing new product marketing and training materials, and generating new sales opportunities as a result of up-selling, personal connections and cold calling.

ABIM Board Certified Doctors Make a Difference:Internists and subspecialists who earn and maintain board certification from the American Board of Internal Medicine (ABIM) differentiate themselves every day through their specialized knowledge and commitment to continual learning in service of their patients. Established as an independent nonprofit more than 80 years ago, ABIM continues to be driven by doctors who want to achieve higher standards for better care in a rapidly changing world. ABIM is a member of the American Board of Medical Specialties.• Conducted and documented interviews with ABIM’s 18 departments (approximately 250 employees) tounderstand user needs for a new Intranet.• Outlined a strategic plan and roadmap for the design, development, and launch of the new Intranet in FY2016 which included utilizing Active Directory, establishing a new information architecture, and conductinguser testing.• Managed the core implementation team on ABIM’s Intranet, governance site, and internal projects andliaised with other departments, subject matter experts, and consultants as needed.• Provided the vision for and managed the development and launch of a new standardized on-boardingprocess for approximately 400 ABIM governance members across more than 50 boards and committees.• Selected by the Senior Vice President of Communications to research and present a process improvementplan for the department’s existing procedures that aligned with LEAN methodologies.• Key developer of the new digital Across the Board bi-monthly e-blast and the FY 2017 internalcommunications plan.

Founded in 2003, MKJ Creative is a full-service print and digital graphic design studio based in Philadelphia, PA. MKJ Creative delivers dramatic results for clients across a wide range of industries including the life sciences, healthcare, the arts, community development finance institutions and more. Through a diverse knowledge base and commitment to service, MKJ Creative creates innovative, cost effective, and results-driven solutions for each client's individual needs. For more information, visit www.mkjcreative.com.• Contributed to the company's largest annual revenue on record with a 40 percent growth from the previous year.• During the first year in sales, secured over $100K in new business, after receiving professional training in the Sandler Sales Method.• Positioned the agency as an industry leader through key placements in nationally recognized trade publications including but not limited to HOW Magazine and Print Magazine. • Successfully forged new relationships with vendors and partners and expanded the company’s capabilities through the sale of new services.• Led a team of designers and managed projects from brand development and direct mail campaigns to websites and videos.• Instrumental in the rebranding of the company as the writer of a new core message, mission, vision, and value statements.

Located on 27 acres in Jenkintown, Pennsylvania, just 10 miles from Center City Philadelphia, the Abington Art Center hosts rotating exhibitions for today’s artists, workshops and classes for students of all ages, and presents programming and events designed to make art a part of your world.• Developed, planned and implemented comprehensive public relations and marketing strategies over multiple channels including web, print, and broadcast. • Worked with Development Director to fundraise through ads and special event sponsorship opportunities, which resulted in a 100 percent increase in revenue.• Identified and evaluated cross-promotional opportunities to leverage partnerships.• Planned and implemented major events and fundraisers; resulting in increased revenue and media exposure.• Led the development and implementation of a website redesign; managed the process of design, navigation mapping, built interactive areas, generated and maintained compelling content.• Executed analysis of response statistics for all marketing campaigns. Evaluated the success of social media and online campaigns through analytics and made key recommendations that improved open rates and responses.• Created marketing expense reports, calendars, press clippings, and monthly status reports.• Hired and supervised interns and volunteers and vetted prospective employees.• Led marketing team and provided support for all staff with a role in the marketing process.

Baylin Artists Management is a full-service agency managing the careers, project development, and touring of more than twenty-five professional musicians, ensembles, theater companies, dance companies and family artists. A well respected name in the industry, the roster consists of several award-winning artists who have performed at the nation’s most prominent venues and festivals. Baylin Artists Management also specializes in working with K-12 schools to provide quality in-school performances and residencies.• Initiated a re-branding of the agency’s marketing collateral and website. Outlined a strategy to increase visibility of the new company image.• Incorporated all marketing materials into the new website as digital downloads which resulted in the elimination of the majority of hard copy mailings and a 65% annual savings rate in shipping fees and costs.• Produced communication materials including brochures, advertisements for conference and trade publications, e-newsletters, digital ads, and press releases to further brand recognition and exposure.• Managed the K-12 sales division of the agency which included marketing and booking school engagements, communicating with artists to coordinate events and schedules, distributing and overseeing inventory of marketing and publicity materials, and identifying new talent for future roster expansion.

• Managed all aspects of day-to-day office operations and relationships with outside vendors including IT support.• Positioned the company as an industry leader; becoming one of the first agencies of its kind to adopt the use of social media to connect with clients and increase sales. • Promoted to Publicity & School Programs Manager in May 2009.

• Secured reviews, radio play, and major opportunities for an independent band. • Established the group as an up-and-coming band through their inclusion on a national compilation album. • Managed schedules, inventory, and finances. Skills: fanbase development, guerrilla marketing, marketing strategy, social media, media relations, project management.

• Wrote content and promotions for national cable television. • Organized large databases using Excel. • Assisted Public Relations Director in writing and submitting press releases.