Kristina Lee Email & Phone Number

California, United States

San Francisco, CA, US

San Francisco, CA, US

San Francisco, CA, US

San Francisco, CA, US

Palo Alto, CA, US

Palo Alto, CA, US

El Segundo, CA, US

• Key contributor to executive leadership team that set the vision, priorities, and culture for the organization and helped grow annual revenue 3x to $20MM+
• Led Performance Marketing and Strategy teams to develop, execute, and evaluate seasonal strategies in order to deliver against daily goals
• Created and managed annual financial models and monthly P&L, planning and projecting KPIs to the daily level
• Forecasted customer LTV to drive acquisition and retention strategies
• Led strategic growth initiatives from discovery to execution and evaluation, including new product categories, business models, and international markets
• Maximized daily performance of media buys by channel, prospecting campaigns, repeat customer emails, and marketing promotions

El Segundo, CA, US

• Key contributor to cross functional leadership team that evaluated and reacted to daily business performance
• Led Merchandise Planning team in managing open-to-buy for fashion and replenishment businesses, delivering on inventory turn goals
• Partnered closely with Merchandising and Marketing teams to develop revenue-driving strategies that also increased gross margin by 11ppts
• Built all recurring internal reporting and merchandising tools, and made recommendations to drive incremental sales based on current trends
• Partnered closely with supply chain teams to forecast warehouse labor needs and ensure on-time inbound and outbound shipments

El Segundo, CA, US

El Segundo, CA, US

El Segundo, CA, US

New York, NY, US

• Oversaw annual sales volume of $50M+ between 8 brands in 660 stores, annual 2013 sales exceeded last year by 3%
• Managed open-to-buy by forecasting sales, controlling inventory, and negotiating gross margin need with vendors
• Developed seasonal financial plans and strategies based on historical data and opportunities in select classifications, trends in the market, white space needs, and current business results
• Analyzed potential market size and precedent television-based product lines to successfully launch Downton Abbey jewelry gifting program in 350 stores, exceeded sales expectations by 9%
• Partnered with planning team to build assortment by location and maintain appropriate stock levels in all doors
• Led seasonal replenishment style outs to identify opportunities in core assortment and current best selling SKUs

New York, NY, US

• Assisted Product Manager during all stages of product development life cycle from concept to retirement, $10M+ annual sales volume in 630 stores
• Analyzed weekly sales and receipts to recommend reorders, recolors, and markdowns to management
• Managed financial buys and presented product assortment to e-com merchant team during market
• Negotiated pricing, communicated design changes to vendors, and approved production samples for quality and fit
• Led creation from concept to print of jewelry division's quarterly selling and store execution guides
• Created, tracked, and maintained orders to manage receipt flow and open-to-buy

• Researched psychophysiology techniques, reward responsiveness measurements, and twin genetic data for future mood disorder studies
• Collected and analyzed data for experience sampling study using SPSS statistical analysis software
• Conducted orientation sessions with study participants clinically diagnosed with anxiety or depression

Philadelphia, Pennsylvania, US

• Elected to Vice President of student-run corporation to oversee all daily and long-term business operations
• Supervised over fifty staff members in advertising, marketing, finance, credit, and ad design departments
• Analyzed departmental capital spending and operation costs to set $1 million annual budget
• Evaluated headcount and compensation scheme based on employee performance and budgetary constraints
• Created and implemented new methods to increase advertising revenue and campus readership

• Planned and redesigned promotional materials for international hotel and high school subscription drives
• Participated in daily ranking meetings between the Hong Kong and Paris offices and assisted editorial staff in prioritizing articles

Fairfield, OH, US

• Explored possible multimedia web marketing strategies on social networking sites for report to management
• Revised and placed two hundred Yellow Pages ads per month for firmwide advertising initiative
• Performed due diligence on potential sale of company to healthcare private equity firm
• Researched European firms, laws, and regulations for use in competitive analysis of DNA testing market

Fairfield, OH, US

• Prepared and processed confidential payroll for over 200 employees using QuickBooks Enterprise
• Updated all employee profiles and monitored employee attendance