Kristina Lee Email and Phone Number
California, United States
Kristina Lee's Location
San Francisco Bay Area, United States, United States
Kristina Lee's Contact Details
Kristina Lee work email
- Valid
- Valid
- Valid
Kristina Lee personal email
n/a
Kristina Lee phone numbers
About Kristina Lee
Kristina Lee is a Senior Director of Analytics and Merchandise Planning at Rocksbox. She possess expertise in social media, product development, indesign, spss, market research and 13 more skills.
Kristina Lee's Current Company Details
Rocksbox
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Senior Director of Analytics and Merchandise Planning
California, United States
- Website:
- rocksbox.com
- Employees:
- 28
Kristina Lee Work Experience Details
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Senior Director Of Analytics And Merchandise PlanningRocksboxCalifornia, United States
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Senior Director Of Analytics & Merchandise PlanningRocksbox Jun 2024 - PresentSan Francisco, Ca, Us
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Director Of Retention And AnalyticsRocksbox Mar 2023 - Jun 2024San Francisco, Ca, Us
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Director Of AnalyticsRocksbox Sep 2022 - Mar 2023San Francisco, Ca, Us
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Senior Manager Of AnalyticsRocksbox Aug 2021 - Sep 2022San Francisco, Ca, Us
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Director Of Business OperationsShelterluv Mar 2019 - Aug 2021Palo Alto, Ca, Us -
Business Operations ManagerShelterluv Sep 2018 - Mar 2019Palo Alto, Ca, Us
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Vp, Customer Acquisition, Crm, & Strategy, FabkidsTechstyle Fashion Group Apr 2017 - Feb 2018El Segundo, Ca, Us• Key contributor to executive leadership team that set the vision, priorities, and culture for the organization and helped grow annual revenue 3x to $20MM+ • Led Performance Marketing and Strategy teams to develop, execute, and evaluate seasonal strategies in order to deliver against daily goals • Created and managed annual financial models and monthly P&L, planning and projecting KPIs to the daily level • Forecasted customer LTV to drive acquisition and retention strategies • Led strategic growth initiatives from discovery to execution and evaluation, including new product categories, business models, and international markets • Maximized daily performance of media buys by channel, prospecting campaigns, repeat customer emails, and marketing promotions -
Director Of Planning And Strategy, FabkidsTechstyle Fashion Group Nov 2016 - Apr 2017El Segundo, Ca, Us• Key contributor to cross functional leadership team that evaluated and reacted to daily business performance • Led Merchandise Planning team in managing open-to-buy for fashion and replenishment businesses, delivering on inventory turn goals • Partnered closely with Merchandising and Marketing teams to develop revenue-driving strategies that also increased gross margin by 11ppts • Built all recurring internal reporting and merchandising tools, and made recommendations to drive incremental sales based on current trends • Partnered closely with supply chain teams to forecast warehouse labor needs and ensure on-time inbound and outbound shipments
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Director Of Planning, FabkidsTechstyle Fashion Group Nov 2015 - Nov 2016El Segundo, Ca, Us
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Planning Manager, FabkidsTechstyle Fashion Group May 2015 - Oct 2015El Segundo, Ca, Us
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Merchandise Planner, FabkidsTechstyle Fashion Group Aug 2014 - May 2015El Segundo, Ca, Us
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Associate Buyer, Traditional Fashion JewelryMacy'S Jan 2013 - May 2014New York, Ny, Us• Oversaw annual sales volume of $50M+ between 8 brands in 660 stores, annual 2013 sales exceeded last year by 3%• Managed open-to-buy by forecasting sales, controlling inventory, and negotiating gross margin need with vendors• Developed seasonal financial plans and strategies based on historical data and opportunities in select classifications, trends in the market, white space needs, and current business results• Analyzed potential market size and precedent television-based product lines to successfully launch Downton Abbey jewelry gifting program in 350 stores, exceeded sales expectations by 9%• Partnered with planning team to build assortment by location and maintain appropriate stock levels in all doors• Led seasonal replenishment style outs to identify opportunities in core assortment and current best selling SKUs• Collaborated with e-com partners to strategically maximize inventory, test ideas, and ensure congruency with online assortment• Streamlined department-wide buying process through creation of dynamic, user-friendly buysheet and projection analytics• Coordinated advertising layouts with marketing team and negotiated co-op with vendors• Traveled to vendor's domestic factory to develop exclusive product and identify new trends -
Product Development Assistant, Alfani Jewelry (Mmg)Macy'S Jul 2011 - Jan 2013New York, Ny, Us• Assisted Product Manager during all stages of product development life cycle from concept to retirement, $10M+ annual sales volume in 630 stores• Analyzed weekly sales and receipts to recommend reorders, recolors, and markdowns to management• Managed financial buys and presented product assortment to e-com merchant team during market• Negotiated pricing, communicated design changes to vendors, and approved production samples for quality and fit• Led creation from concept to print of jewelry division's quarterly selling and store execution guides• Created, tracked, and maintained orders to manage receipt flow and open-to-buy• Mentored new Product Assistants entering the Executive Development Program and participated in undergraduate recruiting
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Research AssistantRuscio Anxiety, Depression, And Emotions Laboratory Jun 2010 - May 2011• Researched psychophysiology techniques, reward responsiveness measurements, and twin genetic data for future mood disorder studies• Collected and analyzed data for experience sampling study using SPSS statistical analysis software• Conducted orientation sessions with study participants clinically diagnosed with anxiety or depression
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Business ManagerThe Daily Pennsylvanian Jan 2010 - Jan 2011Philadelphia, Pennsylvania, Us• Elected to Vice President of student-run corporation to oversee all daily and long-term business operations• Supervised over fifty staff members in advertising, marketing, finance, credit, and ad design departments• Analyzed departmental capital spending and operation costs to set $1 million annual budget• Evaluated headcount and compensation scheme based on employee performance and budgetary constraints• Created and implemented new methods to increase advertising revenue and campus readership -
Circulation Department AssistantInternational Herald Tribune Jun 2009 - Aug 2009• Planned and redesigned promotional materials for international hotel and high school subscription drives• Participated in daily ranking meetings between the Hong Kong and Paris offices and assisted editorial staff in prioritizing articles
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Marketing AssistantDna Diagnostics Center May 2008 - Aug 2008Fairfield, Oh, Us• Explored possible multimedia web marketing strategies on social networking sites for report to management• Revised and placed two hundred Yellow Pages ads per month for firmwide advertising initiative• Performed due diligence on potential sale of company to healthcare private equity firm• Researched European firms, laws, and regulations for use in competitive analysis of DNA testing market -
Human Resources AssistantDna Diagnostics Center Jun 2005 - Aug 2005Fairfield, Oh, Us• Prepared and processed confidential payroll for over 200 employees using QuickBooks Enterprise• Updated all employee profiles and monitored employee attendance
Kristina Lee Skills
Social Media
Product Development
Indesign
Spss
Market Research
Advertising
Competitive Analysis
Illustrator
Photoshop
Microsoft Office
Merchandising
Retail
Inventory Management
Microsoft Excel
Data Analysis
Strategy
Management
Microsoft Powerpoint
Kristina Lee Education Details
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University Of PennsylvaniaPsychology
Frequently Asked Questions about Kristina Lee
What company does Kristina Lee work for?
Kristina Lee works for Rocksbox
What is Kristina Lee's role at the current company?
Kristina Lee's current role is Senior Director of Analytics and Merchandise Planning.
What is Kristina Lee's email address?
Kristina Lee's email address is kr****@****enn.edu
What is Kristina Lee's direct phone number?
Kristina Lee's direct phone number is +181863*****
What schools did Kristina Lee attend?
Kristina Lee attended University Of Pennsylvania.
What skills is Kristina Lee known for?
Kristina Lee has skills like Social Media, Product Development, Indesign, Spss, Market Research, Advertising, Competitive Analysis, Illustrator, Photoshop, Microsoft Office, Merchandising, Retail.
Who are Kristina Lee's colleagues?
Kristina Lee's colleagues are Kimberly Murphy, Devin Del Secco, Ellen S., Krisztina H., Lisa Martin, Calvin Michael West, Maki Boo.
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