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Kristina Mann is a Branding, Marketing & Strategic Communication Professional who helps companies solve their marketing ROI challenges.. Colleagues describe her as "Success in direct marketing requires a certain ability to juggle, but Kristina Mann takes it to a higher level than most anyone I have worked with, continually impressing me with her ability to keep many balls in the air, and never letting any drop. She is a creative direct marketer with a tremendous capacity to envision, develop and successfully implement high-performing marketing campaigns."
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Marketing DirectorInvestorplace Media Aug 2008 - Oct 2016Rockville, Md• Developed, managed and executed all aspects of eight daily and weekly online digital trading advisory services including management of a $9 million budget. • Led initiatives such as surveys, testimonial gathering, created/reworked websites, SMS alert signups, video scripts, landing pages and email confirmations. • Created compelling and effective marketing messages and campaigns by working with copywriters on acquisition and writing renewals. Analyzed promotions to determine successful strategies to gain insight and create stronger, more persuasive messages. • Launched new services including CounterPoint Options which generated 10,000+ qualified leads and $439,000 revenue. • Launched and marketed Power Trading at the Open which generated revenue of $800,000 per year.
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Senior Marketing ManagerInvestorplace Media Sep 2006 - Aug 2008Rockville, Md• Promoted multiple book launches including setting up mini websites; managing marketing campaigns; driving sales resulting in listings in Amazon’s Top 10 Financial Books and Wall Street Journal’s Top 10 List for several weeks.• Directed web design team on the creation and overhaul of the membership websites for each publication. • Developed successful transition strategies for folding several services. Worked on transferring members to new owners if the service was bought or with internal teams if they were rolled into one of our other services.
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Marketing Manager For Changewave Trading ProductsInvestorplace Media Feb 2005 - Sep 2006Rockville, Md• Managed up to eleven online trading advisory services simultaneously, focusing on all aspects of the retention marketing including writing copy, design, product positioning and cross selling/upselling of members. • Developed marketing strategies around conventions including: Trader’s Expo and MoneyShow resulting in substantial increase in retention revenue. • Successful beta testing and launch of Jon Najarian’s Options Trading 101: How To Turn The Odds In Your Favor And Trade Like A Pro course resulting in $247,500 in the first 3 days.
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Account ManagerKael Direct Llc Jan 2003 - Jun 2004Alexandria, Va• Managed direct mail programs for MCI including the Winback program and acquisitions. The Winback program included residential, Small Business and Airline partner programs, ranging in size from 12,000 to 10,000,000 monthly mail pieces. -
Direct Marketing SpecialistBest Software, Inc. Apr 2000 - Oct 2001Reston, Va• Developed and implemented strategic marketing strategies and increased leads by up to 58%.
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Account ManagerDirect Response Consulting Services Dec 1998 - Apr 2000Herndon, Va• Led all direct mail efforts for American Institute for Cancer Research (AICR) in the US and Children’s Wish Foundation (CWF) in the UK, mailing over 24 million pieces annually with a budget of $14 million. • Launched CWF marketing efforts in the UK. Acted as primary contact for clients with regards to marketing efforts. Worked with list manager to prepare data card and put CWF list on the UK market.
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Membership Acknowledgments ManagerNational Wildlife Federation May 1995 - Dec 1998Tysons Corner, Va• Responsible for $250,000 budget and launched Membership Acknowledgment Program Increased revenue by 300%.
Kristina Mann Skills
Frequently Asked Questions about Kristina Mann
What is Kristina Mann's role at the current company?
Kristina Mann's current role is Branding, Marketing & Strategic Communication Professional who helps companies solve their marketing ROI challenges..
What is Kristina Mann's email address?
Kristina Mann's email address is kr****@****ace.com
What is Kristina Mann's direct phone number?
Kristina Mann's direct phone number is (301)-250*****
What skills is Kristina Mann known for?
Kristina Mann has skills like Copywriting, Direct Response, Direct Marketing, Seo, Email Marketing, Marketing Strategy, Newsletters, Direct Mail, Publishing, Marketing Communications, Online Publishing, Marketing Budget Management.
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