This role serves to design and implement policies which promote organizational values and vision and strategically align operations to maximize operational outcomes.

Under the direction of the CEO & Board of Directors for AMPLIFY Clearwater, this role serves to monitor departmental operations, manage customer relationship, develop our strategic goals and coordinate all available resources for positive outcomes.

The work of our partners gets them here, we take care of them once they arrive! By creating customized destination planning tools, operating dynamic and accessible visitors centers, and cultivating community development, the work done in this role helps to enhance the visitor experience, drive commerce to our member businesses and ultimately improve the quality of life for the residents of Clearwater.

Win-Anyway Consulting sets its clients apart by developing a strategic operating and marketing plan customized to accomplish the objectives unique to their individual businesses. Services include but are not limited to public relations, targeted networking, brand strategy, communications, and government affairs.

By improving the visitors experience, building partnerships through a shared vision, and increasing visitation through a stronger brand identity, the work done in this role aids to stimulate the local economy, improves visitor satisfaction and ultimately, creates a better quality of life for the citizens of the St. Petersburg, Florida.Additional Experience■ Leadership St.Pete Planning Committee for Class of 2015 & 2016■ Completed Leadership St.Pete Class of 2014■ First… Show more By improving the visitors experience, building partnerships through a shared vision, and increasing visitation through a stronger brand identity, the work done in this role aids to stimulate the local economy, improves visitor satisfaction and ultimately, creates a better quality of life for the citizens of the St. Petersburg, Florida.Additional Experience■ Leadership St.Pete Planning Committee for Class of 2015 & 2016■ Completed Leadership St.Pete Class of 2014■ First Night Marketing Committee■ Host Committee for AVP, Blue Ocean Film Festival, & The St. Petersburg Grand Prix■ Flight 2014 Planning Committee Member■ Featured in St.Pete Magazine as one of the "Top 6 professionals under 40" Show less

Responsible to collaborate with membership and community partners to develop a new model for the Chamber’s role in Visitor Development and promotions. Responsibilities include creating and coordinating a strategic process for stakeholder engagement and education as well as design an effective visitors’ promotion plan utilizing a variety of tactics, resources, and partnerships.Additional Experience■Co-chair with Build the Pier committee■Winner of 2013 "Up and Comer" Award… Show more Responsible to collaborate with membership and community partners to develop a new model for the Chamber’s role in Visitor Development and promotions. Responsibilities include creating and coordinating a strategic process for stakeholder engagement and education as well as design an effective visitors’ promotion plan utilizing a variety of tactics, resources, and partnerships.Additional Experience■Co-chair with Build the Pier committee■Winner of 2013 "Up and Comer" Award with the Tampa Bay Business Journal Show less

Chief Executive Officer■Responsible for the effective management of the operation and administration of the Duplin County Tourism Development Authority in compliance with the TDA’s policies and guidelines.■Under the leadership of the DCTDA, developed and managed the organization’s annual business plan, goals, strategies, program of work, and annual budget.■Directed daily operations of the Tourism office and directed staff in accomplishing the established goals with sales… Show more Chief Executive Officer■Responsible for the effective management of the operation and administration of the Duplin County Tourism Development Authority in compliance with the TDA’s policies and guidelines.■Under the leadership of the DCTDA, developed and managed the organization’s annual business plan, goals, strategies, program of work, and annual budget.■Directed daily operations of the Tourism office and directed staff in accomplishing the established goals with sales, marketing, and visitor services.■Participated in professional associations and represented Duplin County at all tradeshows/conferences.■Monitored all contracts retained by the DCTDA and maintained contact with county lawyer to ensure all kept within the provisions of county policies.Sales and Marketing Implementation■Organized and executed regular sales missions to key market segments.■Overall occupancy tax collection increased 9.2% from 2009 to 2011.■Expanded existing target markets for the destination including but not limited to military, small meetings, and sports. ■Responsible for the production of collateral materials including print and digital mediums.■Maintained public contact and positive public relations in the community, state, and nation.Additional Experience■Chairman of the Tourism Advisory Group for North Carolina’s Eastern Region■Chairman of the FAM committee with North Carolina’s Coast Host ■Co-Chairman of the Young Professionals Committee with the Destination Marketing Association of NC■Serving on the advisory board for: North Carolina Festivals & Events, Duplin County Events Center, Southeast Agri-tourism Council, LP Best House/Veterans Museum, Veterans Parade Committee, and Muscadine Festival Committee■Winner of the Young Careerist Competition with Duplin-Wayne County Business Women’s Association Show less

■Assisted 5 full-time sales managers with every aspect of the sales process including bids and solicitation, contract development, information preparation, registration, and visitor services.■Maintained all internal CRM software as well as regional databases including MINT and EmpowerMINT.■Assisted in the development of promotional collateral including sales kits, media outreach, and the Annual Visitors Guide.

■Controlled workflow between sales, graphic design, and editorial department■Maintained database including scheduling and billing with over 400 clients■Generated weekly reports for corporate detailing sales and revenue generated – maintained payroll■Demonstrated ability to multi-task and prioritize, streamlined job responsibilities fulfilling a full-time role in part-time hours

■Developed and maintained digital and print marketing assets ■Maximized economic impacts and promotion of tourism related businesses through the development, coordination and marketing of special events.■Assisted in the development and maintenance of website and marketing mediums■Development of stakeholder relations and recruitment of event sponsors and VIP guests