Senior Marketing Consultant for Practical Assurance, a penetration testing and SOC 2 prep company specializing in the unique needs and fast-pace of startups and SMBs.- Developed new brand messaging strategy to strongly differentiate in a crowded market, and owned all creation + implementation of the content - Initiated marketing channels (social media + email) and curated weekly targeted content- Interviewed SMEs to create core brand stories and strategic sales + marketing collateral to scale brand awareness, trust and retention - Interviewed customer SMEs to develop sales-enabling case studies + assets - Created customer onboarding messaging flow - Refreshed website copy to reflect brand story + unify strong brand messaging

Internationally-acclaimed business, sales and marketing coach for the most sought-after health and wellness businesses.Specializing in brand-building, audience-nurturing & conversion-driven copywriting.Designed & implemented our end-to-end Customer Experience Program, leading to long-term customer retention & raving testimonials.Head of all customer success, coaching and mentorship initiatives, including sales training, marketing training, live coaching, and more.

Specialized in helping women go from confused and in pain with digestive and autoimmune conditions to confident and at peace with their bodies.I help my clients get to the root of even the most complex and challenging health conditions via functional lab testing and a root-cause approach, and to implement natural, nurturing strategies to bring their body back into feel-good balance.I work with clients 1:1 and through group coaching programs to help revive their digestion to restore their overall health and wellness.

At KDMedia, my team and I specialize in developing fully customized marketing communication strategies for high-tech companies (cloud security, appdev, data analytics, cloud backup, ad tech, etc.) with strong attention to customer awareness, acquisition and retention through social media and content creation. We also execute on many of these strategies by managing the day-to-day community interactions and marketing activities for our clients. We specialize in humanizing brands and putting your customer at the center of the marketing strategy to build engaging brands that people love. We listen and take the time to understand your customers. We are authentic and talk to people as humans. We believe brands must earn loyalty and I know how to build that customer love.I managed all sales, marketing, and client relations (startups, mid-market & enterprise), leading to long-term client retention & testimonials.Specialties: - Marketing Strategy- Community & Social Media Management- Content Creation (blog, email, social, ads & website copy)- End-to-end campaign developmentPartial Client List: Rapid7DataRobot ThreatStackBuySellAdsAppNetaStartup InstituteAvalon Ventures OpenView VenturesCogniTeaReferralMob

Managed the strategy and voice of the Crashlytics brand on Twitter, Facebook and blog.Implemented word-of-mouth marketing initiatives and developed strong relationships with customers -- exciting and delighting customers!Assisted with the development of the company's overall communication strategy, which drives every type of communication and interaction the brand has with the world. Coordinated several large announcements and launches (products, features, website redesign) involving multiple stakeholders and distribution channels.Planned and hosted two successful company-sponsored events at WWDC and SXSW.

Continuously developed the marketing strategy to leverage Backupify as a leader in cloud-to-cloud backup. This strategy drove all our marketing efforts, including: content creation, SEO, PR, customer development & engagement, social media promotions, lead nurturing and more.In addition, I blogged regularly, managed ongoing customer email campaigns via Marketo, managed several online advertising campaigns, and plan our company presence at conferences and events.

New Marketing writer discussing core marketing technologies, new social media strategies, up and coming startups, and anything else awesome in the Boston marketing scene. I attended regular events to promote the BostInnovation brand and interacted with key marketing players in the Boston tech scene.

Developed social media, search, mobile, blogging, and website and landing page optimization strategies for client pitches and project execution. I blogged for the company website regularly to drive traffic and SEO value. In addition, I networked for the company at local Boston events to both better understand current marketing opportunities and customer problems and gain awareness from the public of the organization's services.