Kristin Ferguson-Wagstaffe Email & Phone Number

Indianapolis, IN, US

Indianapolis, Indiana, United States

• Deliver and oversee project management that supports the growth of the Wiley brand. Create tools and optimize marketing processes and workflows within creative, campaign, content, and events teams. Build, scale, and.
• Enabled corporate rebranding of visual design, tone of voice, and messaging, including copy editing and proofreading. Wiley communications and marketing collateral assumed a single look and feel, deepening customer’s.
• Guided creation of a unified operating model for 14 distributed teams within enterprise marketing. Workflows became transparent, intake requests were harmonized, and inter-department collaboration improved due to this.
• Improved Creative processes so low-value activities ceased, customers better understood when and how to engage Creative team, and workflows improved to consistently follow best practices and streamline customer.
• Stabilized operations for enterprise marketing blog, which reduced publication turnaround time by 30%, improved and sped up cross-department collaboration, and enabled pipeline transparency through use of Workfront.

• Utilized Lean Six Sigma principles to examine product life cycles and drive process optimization while increasing consistency, speed to market, and author satisfaction. Oversaw creation and maintenance of standards to.
• Used Lean Six Sigma methodology to develop and launch long-term improvements meant to reduce lengthy Reference publication timeframes by 25%.
• Led and contributed to department adoption of Workfront, which increased project transparency, improved clarity of roles and responsibilities, and created culture of continuous improvement.
• Developed and delivered change management and training strategies, enabling over 200 colleagues to successfully transition to new roles within 3-month timeframe.

Indianapolis, Indiana Area

• Led global content teams to develop digital and print products for global trade, professional, and education markets, focused particularly on STEM, business, technology, and custom solutions that supported annual.
• Ensured that global content teams managed authors and projects to deliver products on time, to quality standards, and within budget. Included resource allocation, risk identification and mitigation, creative.
• Led and executed business strategy to unify content workflows (from eight to three) and developed workflow best practices that resulted in more consistent content delivery, reduced time to market, and a more productive.
• Collaborated on building a brand and content strategy for dummies.com website that drove expansion of audience while reducing expenses by 10%.

Indianapolis, Indiana Area

• Led five global development teams to produce print and online content for consumer, business, and education markets, including For Dummies brand, dummies.com, GMAT, and ACT, in support of annual revenue of $125M..
• Expanded product offerings by collaborating on digital product ideation, strategy, and development, including online test banks, video tutorials, and e-books, with internal stakeholders and global vendors.
• Contributed to growth of B2B Custom Solutions by publishing 100+ co-branded Dummies products annually. Developed best practices that streamlined product throughput, built transparency with stakeholders, and enabled.
• Created and delivered content development and brand management training for global internal and external customers.

Indianapolis, Indiana Area

• Drove new product development strategy and execution for print and electronic products. Led editorial content team to publish 95 titles annually.
• Expanded product offerings to gain new customers and open additional revenue streams: analyzed competitors, led design strategy, created concepts and MVPs. Trained, and managed project teams to create new products at.
• Led editorial content teams to publish 95 titles annually and grow revenue by 10%, via a mix of new and existing product types. Included author, project, SME, and vendor management; content development and editing; art.
• Promoted channel expansion by building derivative products for Wal-Mart, Target, Rite-Aid, and Humana.
• Trained acquisitions and content teams on all aspects of brand management and editorial development, from the TOC to the chapter to the line level.

Indianapolis, Indiana Area

Responsible for managing all aspects of editorial projects and then editorial department to deliver high-quality products for branded content, including For Dummies, CliffsNotes, Frommer's, and Webster's New World. Included budget creation and management ($1M+ annually); hiring, training, and management of project and editorial teams; and close.