-Revamped internal workflow with kanban tools, fostering a more cohesive and collaborative work environment-Developed and executed comprehensive digital marketing strategy to achieve business goals-Led successful promotional and charity events through stakeholder collaboration

-Launched brand Facebook, Instagram, Twitter, TikTok, and LinkedIn pages to expand online presence and connect with global audience.-Drove 50% increase in website traffic within 6 months by developing and implementing touchless menus-Developed and implemented an engagement strategy to foster a strong online community, resulting in improved brand loyalty and customer retention

As an alum of Butler High School cheerleading, I have had the privilege of directing and mentoring the varsity sideline and competition cheerleading teams, fostering teamwork, discipline, and a positive culture. Under my leadership, the teams have consistently achieved high placements in regional, state, and national competitions. I balance a demanding schedule of practices, competitions, games, and volunteer events, ensuring all commitments are met with excellence. In 2023, I established an… Show more As an alum of Butler High School cheerleading, I have had the privilege of directing and mentoring the varsity sideline and competition cheerleading teams, fostering teamwork, discipline, and a positive culture. Under my leadership, the teams have consistently achieved high placements in regional, state, and national competitions. I balance a demanding schedule of practices, competitions, games, and volunteer events, ensuring all commitments are met with excellence. In 2023, I established an annual home competition fundraiser, welcoming teams from across the state and raising an average of $27,000 each year to support our program. Show less

-Developed and designed marketing campaigns for social, print, and broadcast platforms, leading to an increase in brand visibility and market share-Optimized social media campaigns to elevate brand visibility and drive customer interaction, resulting in a significant boost in online presence-Managed and improved reputation across all locations through strategic social media management, resulting in increased positive reviews and posts

-Developed and implemented a community engagement strategy resulting in heightened brand visibility and customer loyalty-Crafted and managed compelling content for social media platforms, resulting in a significant increase in lead generation

-Provided professional development opportunities for student workers, resulting in an increase in skill aquisition and more efficient department-Implemented live tweeting strategy resulting in a 50% increase in community engagement within 3 months

-Developed scripts related to topics in the rundown -Edited audio/video for VOs and SOTs-Operated EVS throughout the games and during shows-Manage sponsorships during high school football games

The Rocket is the student run school newspaper at Slippery Rock University. I had previously just contributed articles, but applied for a position at the end of the spring semester in 2012. I got the position of Assistant Sports Editor and, with the sports editor, we became the first all-female sports staff that the paper has had. As assistant sports editor, I wrote stories, helped with headlines, photo selections, and layouts. I took the position of Sports Editor during my senior year and took… Show more The Rocket is the student run school newspaper at Slippery Rock University. I had previously just contributed articles, but applied for a position at the end of the spring semester in 2012. I got the position of Assistant Sports Editor and, with the sports editor, we became the first all-female sports staff that the paper has had. As assistant sports editor, I wrote stories, helped with headlines, photo selections, and layouts. I took the position of Sports Editor during my senior year and took charge of layouts, picture selection, story editing and assigned stories. Working for The Rocket has helped me see how crucial it is to be on top of your game and be surrounded by hard-working, motivated people. Please check out: http://www.theonlinerocket.com/uncategorized/2013/01/08/kristin-karam-asst-sports-editor/ to read some of my articles. Show less

I had many responsibilities as a Media Relations Intern. I would head to PNC Park hours before the game to help get everything ready. I delivered stat packs, media guides and all the necessary paperwork to the general managers, media vans, press box and media booths of both teams. During the game, I stayed in contact with the media to make sure they received all the correct information they need for their broadcasts. I also researched statistics and other facts that relate to the game. This… Show more I had many responsibilities as a Media Relations Intern. I would head to PNC Park hours before the game to help get everything ready. I delivered stat packs, media guides and all the necessary paperwork to the general managers, media vans, press box and media booths of both teams. During the game, I stayed in contact with the media to make sure they received all the correct information they need for their broadcasts. I also researched statistics and other facts that relate to the game. This information is then given to the media and the Pirates social media coordinator. Post-game activities involved printing the box score, play-by-play and cumulative stats report and delivering them. I also recorded player interviews for the website and social media. Show less