Kristin Nilsson Email & Phone Number

Phoenix, Arizona Area

Strategic Campaigns, Brand Management, Cross-Channel MarketingAs the Marketing Director at CRS Temporary Housing, I lead the strategy and execution of integrated marketing campaigns that elevate brand visibility, drive sales, and engage our client base. I manage a team focused on creating, developing, and implementing marketing materials that effectively communicate our value proposition while maintaining brand consistency and alignment with our business objectives.Key Responsibilities:Campaign Strategy & Execution: Lead the planning and execution of digital and print marketing campaigns, ensuring content aligns with our brand and speaks to our target audience.Cross-Channel Brand Consistency: Oversee messaging across all platforms—digital, print, social media, industry events, and the CRS website—ensuring our branding remains cohesive and relevant in a competitive market.Content Development & Automation: Create engaging content for our client base, leveraging marketing automation tools to personalize communications, foster client relationships, and increase engagement.Collaboration with Sales Teams: Work closely with National and Regional Sales Teams to develop campaigns that support sales goals, utilizing best practices to enhance brand recognition and drive conversions.Industry Engagement: Represent CRS at industry events, ensuring our brand presence is strong and our marketing strategies are aligned with industry trends.Continuous Improvement: Monitor campaign performance, identify areas for optimization, and provide actionable insights to refine marketing strategies.Continuing Education Program: Lead CRS’s Continuing Education program for insurance adjusters, coordinating educational initiatives that provide valuable industry knowledge and strengthen relationships with insurance professionals.

Chicago, Il

www.kristinnilsson.comWith a strong background in design, I specialize in delivering high-quality, professional creative solutions to a diverse range of freelance clients, including non-profits, startups, and law firms seeking to refresh their brand identity. I manage all aspects of each project from concept to completion, ensuring a seamless process that includes design, print production, and cost estimation. By prioritizing collaboration and clear communication, I consistently exceed client expectations, helping them elevate their image and achieve their marketing goal

Scottsdale, Arizona, United States

Scottsdale, Arizona

Led and executed strategic marketing, branding, and communications initiatives with a strong focus on public relations and outreach efforts. Responsibilities included developing and editing website content, managing and curating social media platforms, and writing and distributing press releases to enhance brand visibility. Spearheaded the design and execution of integrated marketing campaigns, while also overseeing the creation and production of signage, collateral, and materials for events, meetings, and activities, ensuring alignment with overall marketing objectives and brand standards.

33 W. Monroe, Chicago, Il

During my 15 months at New Control, I had the opportunity to work on a wide array of projects and clients. My work covering mostly the Visa Brand, but also Gap, Old Navy, PNC Bank, Anthem Blue Cross Blue Shield and Gymboree. Most recently I was charged with many of the support materials utilizing the new Visa Brand Standards, including Apple Pay and Infiniti and Affluent cards. My work ranged from image galleries to electronic newsletters to merchant guides.

33 E. Wacker Dr, Chicago, Il

Design of infographics, FaceBook ads, product icons and logos. Assisted full-time design staff with projects that included concept, layout, and design.

515 N. State St, Chicago

I assisted the creative department in all facets of design including concepting new creative, extensive photoshop retouching and montaging, design and layout, storyboarding, logo design, creating mock-ups and keylining. Working at Jacobs & Clevenger has enhanced my skills in direct mail, creating and editing vector art and photo montaging. I was seen as a "Jack of all trades" and was always very busy helping the team.

Managed and executed a diverse range of design projects from concept to completion for over 20 high-profile clients, including the Chicago Blackhawks, Children’s Memorial Hospital, Metra, the Commercial Club of Chicago, and Wirtz Beverage Group. Led the design and branding of media kits, brochures, campaign materials, event signage, programs, invitations, e-newsletters, and web design, ensuring all deliverables were aligned with client objectives and brand identity. Additionally, hired, directed, and coordinated freelance designers to support project needs, ensuring the timely delivery of high-quality design solutions that exceeded client expectations.

Managed junior staff in developing logos, signage, and print collateral, ensuring high design standards. Led the execution of promotional branding campaigns, delivering on-time and on-budget projects that met client objectives and exceeded expectations.

Led and mentored a team of five creatives, managing the design and execution of various print materials, including brochures, print ads, direct mail packages, and corporate identities. Oversaw creative direction to ensure all deliverables aligned with client goals and brand standards. Key clients included Visa (Capital One, MBNA, U.S. Bank, Bank One, Wells Fargo, Providian), MB Financial Bank, Swingtown Baseball Academy, SHC Direct, and American Family Insurance. Drove the creative process from concept to delivery, ensuring high-quality, consistent results while meeting tight deadlines and exceeding client expectations.

Produced concepts and designs for program identities, direct mail campaigns and interactive projects for various clients including ExxonMobil, American Dental Association (ADA), U.S. Bank and Citi Group.

Bfa, Graphic Design

Activities and Societies: Varsity Basketball, Varsity Track

Spanish Language