After numerous years working in the marketing and advertising world, I decided to step out on my own and create my own business, Peaks Marketing Solutions, LLC. This gives me the opportunity to really focus on the clients that I am passionate about, which are local non-profits and responsible for-profit companies that are focused on better serving people and the community.Peaks Marketing Solutions, LLC can help companies with the following:- Marketing Strategy- Marketing Consultation- Branding- Social Media- Public Relations- Digital Marketing- Content Creation- Website Creation- Photo/Video Shoots- Graphic Design- Paid Traditional and Digital Advertising

Manage multiple accounts and oversee all advertising tactics for multiple companies.Manage all PR aspects of project execution and coordination for numerous clients, including: writing press releases, building media lists, creating media clip reports, pitching, researching, brainstorming pitch angles, developing cross-promotional ideas and competitive research.Oversee and implement strategic social media/digital media campaigns for multiple local and national clients - Plan and execute social media marketing programs to generate leads - Develop/build relationships with marketing partners and vendors- Present new ideas and plans to optimize the business to stakeholders- Plan and execute social media/digital media advertising campaigns- Manage Google AdWords campaigns for numerous clients- Create email campaigns for national clients and analyze results to achieve higher ROI- Manage budgets related to digital media - Manage social media plans across the social landscape- Analyze results of efforts to optimize activities - Work closely with graphic designers and creative team to develop and implement campaigns- Establish objectives and track progress toward goals

- Generate positive exposure that enhances the reputation and name recognition of Cook Children's through social media reputation management, as well as through news media contacts.- Monitor/edit/assess the effectiveness of digital and social media efforts and recommend content optimization strategies across all digital and social channels. - Manage the reputation of more than 320 physicians.- Refine and execute social media strategies; creating, editing and updating content for Cook Children's social media sites and ensure all inquiries are responded to in a timely and appropriate manner. - Grow online consumer communities, build social network presence (Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, blogs, podcasts, community platforms, e-newsletters, etc.)- Created Facebook page that gained nearly 36,000 fans, increased fans by 1,400 percent in 2014- Created Twitter page that gained nearly 8,400 followers, increased Twitter fans by 1,100 percent in 2014- Assist in the creation and launch of the Cook Children’s online newsroom- Consistently write blogs/features for the newsroom, including a blog that gained more than 4 million unique visitors- Provide proactive recommendations regarding social media best practices and keep up to date with emerging social media platforms and opportunities. - Secure publicity and news coverage enhancing the image of Cook Children's.

- Initiate, prepare and implement public relations strategies and tactics that further the strategic objectives of the system- Research and develop all press materials for media reviewers and writers- Pitch stories to the media for Cook Children's Health Care System projects- Achieved more than 200 million in total impressions in three consecutive years (including coverage in - Parent Magazine, CBS Early Show, NBC's Today Show, NBC's Dateline and multiple national syndication services)- Procured more than 20,000,000 dollars in publicity value in 2013- Spokesperson for media inquiries- Prepare Cook Children's staff for interviews through media training- Implement and manage social media programs, including creating a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic. - Oversee social media specialist and assure all social media activities align with the organization's strategy- Plan and execute media events; including celebrity visits, world-class technology launches and grand openings, resulting in phenomenal national media coverage and tremendous client satisfaction- Assist in planning and executing photo and video shoots for marketing collateral, commercials and outdoor billboards- Create videos for Youtube, the Cook Children's Web site and Facebook pages; including capturing the video footage/interviews and logging/editing video.- Work with vendors, consultants and agencies to prepare and complete public relations projects- Proof and assist in ensuring all marketing collateral has no grammatical or design errors prior to final production

Same duties as Sr. Public Relations Specialist (promotion)

Manage - $250,000 employee matching gift program - $1.6 million United Way campaign, including managing more than 100 coordinators and 300 district offices- RadioShack National Teacher Awards Program- $40,000 employee food drive- $260,000 national community grants program- Salvation Army Angel Tree campaign Assist in preparing budgets for community programs/contributions

Research and develop all press materials for news mediaPitch stories to the media for retail and corporate projectsSpokesperson for media inquiries, including national media outlets Wall Street Journal, USA Today and CNNMonitor clips for RadioShack and compile clipbooksCreate annual Holiday line show in New York (display of more than 50 holiday products for 100 media outlets)Plan and coordinate press conferences for promotional events

Create, proofread and edit communications (including, speeches, memos, brochures, E-mails and letters)Create awards presentation for annual national awards meetingAssist with tracking contest reports and payoutsTravel and help coordinate special events on sales incentive trips Attend monthly trade shows and coordinate design of booth