Kristin Schukar Email & Phone Number

Chicago, Il

• Develop and execute strategic marketing plans for membership recruitment and retention, educational conferences, e-learning products, and fundraising—all utilizing an integrated, multimedia approach, including direct mail, email, website, and social media (Facebook, Twitter, LinkedIn, YouTube, Flickr)• Track and report on marketing plans through surveys, site visits, open rates, and click rates• Create and edit content, utilizing SEO, for STS website with open source content management system; successfully launched a redesigned website in September 2017 (began with a content assessment, worked with a vendor on the redesign, and migrated the content)• Manage all promotional email blasts through scheduling, writing, designing, proofing, and distribution; piloted and trained department on how to use new email blast software in August 2016• Create print and digital advertisements using Adobe InDesign, Illustrator, and Photoshop• Work with external vendors to seek competitive bids on design, print, and giveaways• Direct and produce videos for the STS website and YouTube channel with content varying from informational roundtable discussions and webinars, to the promotion of upcoming meetings• Hire and manage the Marketing Manager• Generate customer lists from CRM for direct mail and email; helped launch a new CRM in May 2016• Manage domestic and international tradeshows at which STS exhibits (promotion, booth construction, shipment, literature, giveaways)• Travel domestically to provide onsite customer service at STS courses

Schaumburg, Il

• Develop marketing plans for membership recruitment and member affinity programs• Analyze and report on success of marketing plans• Manage budgets for recruitment ($8,412,254) and affinity programs ($1,436,113)• Develop business plans for new affinity partnerships based on customer feedback• Negotiate contracts for new partnerships and manage existing partnership contracts• Assist in AAD’s social media strategy; create content for Facebook and Twitter • Hire and manage summer Marketing Intern• Travel domestically and internationally to dermatology conferences

Schaumburg, Il

• Write copy for print ads, direct mail, e-mail blasts, and website• Manage department’s promotions calendar• Follow production process deadlines and work with Creative department to manage timelines• Assist in product development for new patient education products• Develop and implement marketing plans for patient education products• Track and report success of marketing plans• Manage budget for patient education product lines• Use CRM to generate customer lists for all marketing efforts including direct mail, e-mail, and fax• Research and purchase relevant external mailing lists

Schaumburg, Il

• Write copy for journal advertisements, e-mail blasts, and website content• Manage production and approval of journal advertisements• Streamline and document departmental processes, such as: approval routing, archiving of print and electronic marketing collateral, and invoice coding and filing• Work with IT department to create landing pages for new programs and courses• Research new product ideas by documenting offerings from competitors and other healthcare associations• Create pricing strategy for new products

• Build online presence for agency’s real estate clients• Create Facebook and Wikipedia pages, as well as Craigslist postings for clients• Write daily blog postings• Research SEO terminology pertinent to client• Create e-mail blasts using Dreamweaver• Analyze open and click-through rates

B.A., International Business And Marketing With A Minor In German

Certificate, Graphic Design

International Business