Gartner Global Social Media Team Overview:Our global social media team is dedicated to establishing a strong presence on social networks where our audiences conduct business and live their lives. We leverage both organic and paid opportunities consistently to drive engagement, generate leads, and distribute Gartner's thought leadership. By initiating and participating in discussions that align with our key messages, we ensure our voice is part of the relevant conversations.Strategic Content Distribution:Annually, we publish over 15,000 pieces of content across 17 different channels, showcasing Gartner’s unique blend of services through a balanced mix of content aligned with our core offerings: Insights, Expert Guidance, Tools, Peer Connections, Conferences, and Careers. Our team highlights and complements key marketing, conferences, and blockbuster campaigns, while also reposting and boosting top-performing content to maximize reach and impact.Creating Best-in-Class, Social-First Content:Our commitment to creating best-in-class, social-first content involves producing regular, credible, and reliable content series that support brand awareness and our offerings. We build trust and extend our reach with authenticity by humanizing the brand and bringing to life two of our best assets—data and expert insight. This approach ensures our content is thumb-stopping in feeds and sought out as a shareable resource by C-Suite executives.Employee Advocacy and Engagement:With a robust employee advocacy program that has an active user base greater than 50% of our employee population, we reach a broad audience of key stakeholders and prospective talent. Our team inspires and fuels associate social activity to reach bullseye audiences and build brand and recruitment by providing high-value content for associates to share with their networks. This mutually beneficial approach amplifies Gartner’s message and extends our reach to the high-quality networks of our associates.

Employer Brand and Human-Centric Content:Our Employer Brand team focuses on creating and promoting human-centric content that showcases our people, culture, career opportunities, and employee value proposition—what makes Gartner a great place to work. We utilize a variety of channels, including our career website, careers blog, social media, and third-party recruitment platforms, to increase brand recognition, build trust, and reach a desired talent pool. By engaging with our audience and amplifying our associate voices, we strengthen our employer brand and attract top talent.

Manage a team that partners globally and is responsible for corporate content and channel strategy, listening and client care, content creation, community management, operations and crisis communications.• Created a global Center of Excellence with a Hub and Spoke model.• Formed a cross enterprise social media Editorial Board.• Piloted a Social Selling program in partnership with our Sales and Advisor organizations.• Took social client care to the next level with cross enterprise collaboration and new technology.• Launched new content series: Insights, Advice, Retirement, Investments, and User Generated Content.• Increased promised assets to Vanguard via engagement.• Launched Instagram and adopted LinkedIn ownership from HR in 2020• Conducted Vanguard’s first Reddit AMA• Optimized YouTube’s organization and SEO for a better client experience• Executed the “How Radical” brand campaign across all channels• Extended our reach by building relationships with micro influencers• Created additional guidance for crisis comms and elevated issues • Increased engagement by reassessing post timing, frequency, and ramping up community management to increase activity on each channel• Pulled together a global team of peers for regular meetings, shared resources, and brainstorming• Conducted social listening and reporting to identify trends and post content according to trends• Consulted with peers internally and externally – speaking engagements at conferences, articles, overviews with departments• Consulted on paid social strategies• Live event consulting and engagement – Forbes & The Riveter• Investigated integration of an expanded Facebook Messenger Bot

Nearly one year ago I pitched a plan to move my team to a centralized, corporate division in order to serve as a Center of Excellence for the entire enterprise. In May 2020, I became the Head of Brand Social Media and my team began organizing, consulting, and coordinating our social media efforts from a global brand perspective. In less than one year, we’ve launched new programs, technology, policies, content series, design guides, and are embarking on three new initiatives meant to drive assets to the firm and create efficiencies within social client care. Our team is a connection point between our brand and its audiences. We're the mouthpiece of the organization, working around the clock and often on the front lines. We craft a brand voice, understand a brand narrative and storytelling, engage with our customer base, create content, lead internal and external vendor partnerships, and manage social customer service, sales enablement, and employee and executive advocacy.In 2020, we stood up the Vanguard Investment Research channel on LinkedIn. At Vanguard, we are built for investors, by investors. It’s that client-ownership perspective that enables us to cut through the noise on social media.

As a part of Vanguard's Marketing department, I lead our Retail (Personal Investor) and Brand Social Media team. We're focused on attracting, retaining, and engaging investors across all of our social media channels. Through helpful content, organic posts, creative design, campaigns, video, paid advertising, event promotion, community management, and social customer care we strive to express the Vanguard story in ways that set us apart, inspire action, and arm investors with the truth about investing. Vanguard is one of the world's largest investment companies and our team is responsible for communicating daily with over half a million fans on our social media channels.Highlights from the past 6 months:• Created, socialized, and put into effect a new social strategy, playbook, and style guide • Launched Instagram, adopted LinkedIn and stood up Reddit• Executed the “How Radical” brand campaign across all channels• Launched a new hashtag for user generated content• Extended our audience reach by building relationships with micro influencers • Created more guidance for crisis comms and elevated issues• Increased engagement by reassessing post timing, frequency, and ramping up community management to increase engagement on each channel• Increased promised assets on our channels • Created four successful video series• Ran three giveaway campaigns• Ramped up community management• Pulled together a global team of peers • Conducted social listening and reporting to identify trends • Consulted on a new social media policy, sales enablement program, and crew advocacy tool

As a part of our awesome Talent Brand and Recruitment Marketing team, I built a new Employee Advocacy Program to help extend the reach of our talent brand to support social recruiting and unlock critical talent segments. Via crew advocates, our executives, and their social media networks, we tell stories to further humanize our brand, portray #LifeAtVanguard authentically, and convey what makes Vanguard such a great place to work. Inspired by our mission and our employee value proposition, our 17,000 crew members are dedicated to our core purpose to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. We are a built differently, mission-driven, and proud of it! #LifeatVanguard stats for the first 18 months:1. 80% increase in applications via LinkedIn2. Career Site traffic from LinkedIn increased from 17% to 42%3. Clicks on posts using the hashtag increased from 0 to 224k 4. Executive Social Activation!

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community.

The Talent Marketing Board is the community for people leading employer brand and recruitment marketing at the world's biggest companies. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

When I started at FlexJobs the company was mainly focused on job seekers as clients, but was interested in expanding their relationships with employers. I built out our employer division by building relationships with well-known, reputable employers and engaging them in new offerings, such as webinars and email marketing, to reach our job seeker audience. As a result, employers reached more potential candidates, our job seeker subscribers increased as our reputation was enhanced, and we built the foundation to start customizing our employer services to best meet their needs and our goals for the future.My team helped companies become leaders in workplace flexibility. We worked closely with employers to attract talent and strengthen their employment brand through premium job listings, customized videos and webinars, targeted emails, newsletter features, placement on the FlexJobs Top 100 Companies for Remote Jobs list, guest blogs and content, and promotion on our social media channels. We also hosted an annual conference for employers, called the TRaD Works Forum. The team I managed oversaw employer leads and outreach, social media engagement, employer products and services, account management, customer service, employer communications, recruitment technology integration, and large promotional projects such as our annual Top 100 list.

Malvern Community Arts Project, Malvern, PAFounder, 1/13 - currentI raised over $30k for community-funded public art projects in Malvern, PA, that honor our past, show pride in Malvern today, and add beauty to our town. I completed six public arts projects in less than two years, three of which were large outdoor murals.In other words, I find the canvas, get approval from the property owner, find an artist, present the project to the business association and town council for approval, negotiate prices for necessary equipment, craft fund raising campaigns and solicit donations to pay everyone, collaborate with organizations such as the Historical Commission, artists, and others on the details, involve the community for feedback, and then make it happen. After which I pitch stories to the press, and write articles for local outlets, which all helps market our small town as a great place to live and work via public art. Currently working on a new project for Spring 2018: https://www.facebook.com/MalvernMuralProject

Responsible for succession planning for all executive and key management positions at several nuclear power stations in the East including Three Mile Island, Oyster Creek, Peach Bottom, and Limerick; coaching and career management training; business talent reviews of performance/potential; leadership fundamentals assessments; standard selection assessments; individual development planning; internal sourcing; leadership competencies; nominations to leadership programs; new leader / team integration initiatives; organization development / team effectiveness programs; policy development; and employee survey development, results, and action plans.

Managed full-time, seasonal, and internship recruiting; developed and directed training initiatives; led employee relations; created orientation and employee recognition programs; developed company performance measurements and enhancement programs; implemented mystery shopper programs; drafted position performance standards; and created an employee evaluation process.

Created and managed progressive talent assessment tools and process to review all Schwab Officers (over 600 Vice Presidents and above) in order to identify high-potential talent, retention risks, critical positions, and develop succession plans. Managed metrics and created presentations for Executive Committee and Executive Vice President review. Conducted HR and line training. Contributed to the Integrated Officer Evaluation Process team to link talent, performance, and compensation processes to enhance decisions and employee discussions. Responsible for employer branding: Partnered with various groups across the company to revise and produce all employment and new-hire advertising and collateral, including website content, recruiting materials, and employment applications to align with brand and legal standards. Worked on a team to implement Hire.com (an applicant tracking system) and developed and conducted training for recruiters and clients.

Managed full lifecycle recruiting process; sourced, researched and screened senior level candidates. Managed internal client needs and the external candidate experience.

Managed the University Relations team and national college recruiting strategy at 12 top engineering and MBA schools. Oversaw SGI’s summer intern program. Integrated College, Community and Diversity programs to ensure the most effective use of resources.

Managed university career center relationships, with two direct reports, including web-based software sales, training and consulting for ‘Resume Exchange’ - a student applicant tracking, employer relationship management, and campus interview scheduling product.

Managed the SCT Academy college recruiting and training program.

Worked my way through college as a full-time student and full-time employee at Providian (which started as National Liberty and later became Aegon).