Paid Search Marketing Analyst
Current• Conducted comprehensive data analysis for a 220,000+ item product catalog with a multi million PPC advertising budget• Developed data-driven strategies, securing stakeholder buy-in for large-scale account changes, collaborating with Google and Microsoft executive teams• Analyzed data to identify trends, enabling effective optimizations for paid shopping and search campaigns• Established and managed KPIs for A/B tests, overseeing target dates, data analysis checkpoints, and key metrics for test evaluation• Independently executed updates and maintenance for Google AdWords and Microsoft (Bing) accounts• Conducted regular PPC account health checks, ensuring adherence to best practices across channels• Expanded keyword targeting & filling coverage gaps• Collaborated with the growth marketing team to develop revenue-driving strategies across various channels, including Facebook, TikTok, LinkedIn, YouTube, email, organic, vendor, and direct mail marketing• Optimized audience lists across ad accounts, leveraging data analytics for improved targeting• Performed in-depth data analysis in Excel, utilizing advanced formulas and visualization techniques to extract valuable insights
