• Conducted comprehensive data analysis for a 220,000+ item product catalog with a multi million PPC advertising budget• Developed data-driven strategies, securing stakeholder buy-in for large-scale account changes, collaborating with Google and Microsoft executive teams• Analyzed data to identify trends, enabling effective optimizations for paid shopping and search campaigns• Established and managed KPIs for A/B tests, overseeing target dates, data analysis checkpoints, and key metrics for test evaluation• Independently executed updates and maintenance for Google AdWords and Microsoft (Bing) accounts• Conducted regular PPC account health checks, ensuring adherence to best practices across channels• Expanded keyword targeting & filling coverage gaps• Collaborated with the growth marketing team to develop revenue-driving strategies across various channels, including Facebook, TikTok, LinkedIn, YouTube, email, organic, vendor, and direct mail marketing• Optimized audience lists across ad accounts, leveraging data analytics for improved targeting• Performed in-depth data analysis in Excel, utilizing advanced formulas and visualization techniques to extract valuable insights

• Manages paid advertising on social media platforms and search engines • Drives content creation for lead generation and product placement • Manages all online marketing initiatives working closely with sales team to propel sales opportunities through lead generation and budget optimization • Responsible for building community engagement • Maintains, optimizes, and creates landing pages and website development • Develops marketing strategies to maximize sales opportunities • Coordinates live social media events to expand brand recognition • Creates all graphic design for advertising materials and marketing campaigns in Adobe Suite • Responsible for all video editing in Adobe Premiere Pro • Generated thousands of leads resulting in Return on Ad Spend (ROAS) of 2067.29%.

Freelance Personal Portfolio > www.riseoptimize.com <• Services included paid advertising strategies, data analysis, & landing page optimization Clients• Next Gen Home Buyers • Wilson Building Contracts• Chepen Satellite• Moore Technology• Push Play Videos• Ms Wishy Washy• JS Entertainment• London North Investments

• Charitable Bracelet Company • Worked with non-profits such as One Drop, Knoxville Paws, and March for Science

• Analyzed product trends • Counseled local store management on creative solutions for customer relations • Managed strategy to prevent revenue loss • Maintained relationships with key accounts • Received Dynamic Deed Reward

• Coordinated activation activities • Analyzed billing cycles • Troubleshot technical issues • Managed customer care activities such as conflict resolution and product education • Lead team meetings