Over a client/agency side career driving revenue and profit growth in large corporate structures, it has been my ability to challenge and diversify – to capture opportunity from idea to financial results that is consistent.My point of difference is underpinned by empowering teams as change agent to harness culture and deliver strategy. With accumulated expertise in customer experience, digital, data and insights, I leverage the entire marketing spectrum to maximise impact. I have an elevated skill set in commercialising new products, securing significant digital investment and executing whole-of-business transformations.I have a keen understanding of the director's mindset and an ability to synthesise board priorities, including governance, risk mitigation, ESG, and strategy delivery in the face of increasing pressures on margins and cost base. My stakeholder engagement, program management and analysis skills have enabled me to catalyse organisational transformation.Key achievements include delivering a whole of-business ANZ rebrand and launch for SIXT, part of the NRMA group of companies, major digital investment and innovation and the creation of a high-performance, curious and innovative culture for Thrifty (SIXT) that has maximised the business success in a competitive sector.