eliminated all merchandisers country wide.

Developed and implemented company’s marketing operations including public relations, budgeting,international and global campaigns, distribution, market research, and contract negotiations; oversaw specialevents and cross branding strategies for Hugo Boss, Avon, BPI Fragrances, and Autore South Sea Pearls.• Managed sample collection for entire west coast including men’s and women’s wear, fragrances, couturegowns, vintage wear, accessories, and jewelry.• Selected celebrities to dress for upcoming seasons, campaigns, commercials, photo shoots and special events;determined which collections would go to market and introduced new collections during trade shows.• Created lifestyle campaigns that effectively showcased products in editorials, red carpet events, film premieres,television spots, music videos, ad buys, and social networking sites; increased sales by 62%.• Spearheaded client development through aggressive and creative networking; made direct calls to publicists,agents, producers, stylists, and talent to generate positive feedback, sponsorships, and product placement.• Launched successful brands including Lead and Rusher Skin Care, B the Product by Brandon Martinez, andMotley Blvd. Energy Drink.• Trained employees on marketing and sales techniques, customer service, and product knowledge; producedpress releases for various event promotions.

Led efforts in new business development, marketing, and sales for regional and global marketing of sports andfashion merchandise; managed marketing strategies that drove optimum ROI for the entire west coast.• Worked cross functionally with Hugo Boss’ World Wide Communications Department to ensure maximumexpansion of merchandise awareness for golf, boxing, tennis, and formula one.• Dressed celebrities and offered style consultations to an extensive list of actors, actresses, and VIP clients;managed runway shows, in-store and retail promotions, and talent styling.

Increased marketing and business development for commercial clothing line for men, women, and children;partnered with retail merchants to promote and create in-store events.• Handled account management and studio services; worked directly with stylists, costume designers, and talenton all aspects of wardrobe.• Served as a liaison between New York and Milan offices.• Assisted in the process of opening cafes and freestanding stores within multiple retail environments.