Kriti Batra Email & Phone Number

London, England, United Kingdom

Mumbai

Gurgaon, India

Managing online marketing communication and promotions for www.adda52.com, which is India’s largest online multiplayer gaming site.• Online Email design, communication and scheduling. First-hand experience of managing entire online marketing communication of 1MM opt in user base of the website.• Analytical retargeting of emailer, SMS and push notification. • Designing offer T&C and CRM calling script management and auto response communication. • Website offers and communicated… Show more Managing online marketing communication and promotions for www.adda52.com, which is India’s largest online multiplayer gaming site.• Online Email design, communication and scheduling. First-hand experience of managing entire online marketing communication of 1MM opt in user base of the website.• Analytical retargeting of emailer, SMS and push notification. • Designing offer T&C and CRM calling script management and auto response communication. • Website offers and communicated management for Home page and internal pages.• Create customer cohort basis their tenure, loyalty level/points and spend history. • Custom made user offers to upset via Bonus code and cash back (locked and unlocked). • Consumer online loyalty program reward category management. • Consumer retention and re-engagement - win back inactive and dead users via CRM/email/sms.• A/B Testing of subject lines, customer segments, design and offers• Planning and executing Topical campaign set up such Holi, Diwali exclusive deals via past year's data and user history • Weekly and monthly analysis of all campaigns and reporting with learnings, callouts and next steps • QC of all HTML email template on cross devices to ensure better UI and seamless customer experience• Directly involved in product feature enhancement on website and admin via My PHP and SQL team, adhering to AGILE & KANBAN methodology. Accomplishments: > Increased the open rate of mailers from 3% to 9% with various improvement via spam check subject line, content, creative messaging and custom offers. > Ideating and execution of instant offers to live users on website basis their loyalty level. Led to projected increase of 25% revenue jump. > Improved customer retention rate by 20% via strategic offers sent through CRM, SMS and Push Notification> Improved delivery of emails by 10% by doing A/B testing of ESP Show less

New Delhi Area, India

Managing website and marketing communication for eawater.com, aventura.co.in, fontuswater.com• Planning and budgeting marketing & promotional activities in conjunction with the group’s growth plan • Building brand communication strategy to achieve short term and long terms brand objectives of the group• Coordinating with internal teams for effective implementation of all planned marketing campaigns• Submission of monthly marketing analysis report • Responsible for end-to-end… Show more Managing website and marketing communication for eawater.com, aventura.co.in, fontuswater.com• Planning and budgeting marketing & promotional activities in conjunction with the group’s growth plan • Building brand communication strategy to achieve short term and long terms brand objectives of the group• Coordinating with internal teams for effective implementation of all planned marketing campaigns• Submission of monthly marketing analysis report • Responsible for end-to-end vendor management and co-ordination• Liaising with creative team to ensure that the content and design for group website, electronic mailers, advertisements and all other promotional collaterals is in accordance with the communication & marketing plan• Overall use and management of e-mailer and sms software • Liaising with external agencies for PR & Online promotions (SEO & SMO marketing)• Optimizing the use of in-house data management team to build relevant query bank for lead generation• End-to-end conceptualization, planning and execution of marketing activities for product launches, distributor/customer meets, trainings/ conferences and events• Encompassing both national & international barter tie-ups with media companies, industrial associations and trade consulates• Managing & monitoring of promotional activities focused for dealers and distributors across citiesInternal Communication• Content development and concept creation for monthly newsletter • Circulation of regular updates on group achievements • Sending out communication to align all the companies towards the group objective• Ensuring that all branch offices receive marketing material and collateral’s well in time • Planning and executing contest and other activities to motivate employees • Responsible for end-to-end internal branding at the corporate as well as branch offices Show less

Gurgaon, India

• Successful Execution of standard and customized events across the country• Conceptualization and content generation for Industry initiatives and Sponsored events• Speaker Acquisition: Identifying and ensuring that the best brains of the Industry participate as Panelists in various initiatives planned in the B2B space• Participant Acquisition: Delegating responsibility and liaising with agencies to ensure participation of the apt target group for maximum ROI and Lead Generation for… Show more • Successful Execution of standard and customized events across the country• Conceptualization and content generation for Industry initiatives and Sponsored events• Speaker Acquisition: Identifying and ensuring that the best brains of the Industry participate as Panelists in various initiatives planned in the B2B space• Participant Acquisition: Delegating responsibility and liaising with agencies to ensure participation of the apt target group for maximum ROI and Lead Generation for event sponsors and partners • Media Promotions and Tie Ups: Drawing out a detailed Media plan in print, online and TV space. Tie up with Media agencies for maximum event visibility• Communication & Collaterals: Liaising with the Creative team to set the content and design for event website, electronic mailers and other promotional collaterals • Enabling Partnerships: Tie up with various Industries, Ministries and Government agencies for various initiatives. • Partnership with consulting partners like KPMG, Ernst & Young and McKinsey & Company as Knowledge Partners for initiatives• Client Servicing and Management (engagement with clients for all pre-event to post event deliverables) • End-to-end event co-ordination, including vendor management, hotel negotiation and transport & travel agencies• Pre and post event online marketing of events through social networking sites • Cost management and P&L closure of events Additional Responsibility• Non target based business development- Connecting with prospective sponsors and generating sponsorship for initiatives Show less

Palam Vihar, India

Communications:• Responsible primarily for the conception, coordination and execution of the portals corporate marketing and communications plan. The aim is to increase online market share and media coverage.• Actively involved in the communication process with the existing as well as prospective Citizen Journalists• Daily/Weekly generation of CMS Reports• Part of the Core team in the media planning of the “WE Program” – Write & Earn Program enabling… Show more Communications:• Responsible primarily for the conception, coordination and execution of the portals corporate marketing and communications plan. The aim is to increase online market share and media coverage.• Actively involved in the communication process with the existing as well as prospective Citizen Journalists• Daily/Weekly generation of CMS Reports• Part of the Core team in the media planning of the “WE Program” – Write & Earn Program enabling people to earn as they write• Create Internal/External Monthly Newsletters• Contributing to the City-wise Page creation in the website• Designing & Conducting interviews with famous personalities from different walks of professional world• Facilitating any campaigns or branding required of the portal through press releases , direct mail, advertising and marketing. • Responsible for the Alliances / Tie-ups Digital Marketing:• Work with the portal's website development team (Conceptualizing the look and feel of the portal ).• Involved in Social Media Optimization (SMO) and Online Reputation Management (ORM) of the brand.• Active involvement in managing the Ad’s on the portal. Show less

Bachelors Of Commerce

12Th, Commerce