Kriti Singh Email & Phone Number

Chicago, Il, Us

San Francisco, California, Us

San Francisco, California, Us

Chicago, Il, Us

• Conducted extensive market research for audience identification and devised comprehensive full-funnel & omnichannel marketing strategies to increase visibility for these audiences throughout their user journey• Owned strategy and execution for various local and national campaigns through Paid Search (Google, Bing), Programmatic (Verizon, Xandr, Google Display Network, Choozle, StackAdapt) as well as Paid Social efforts (Quora, Reddit)• Audited and optimized campaigns by refining bidding strategies, keywords, and A/B testing ads, creatives, audiences and landing pages to find optimal targeting combinations and drive better conversion volume, conversion rate and an overall lower cost-per-acquisition• Collaborated with engineering and analytics departments to improve attribution, eliminate ad spend cannibalization while working with multiple platforms, and troubleshot any issues with conversion tracking through native platform analytics, Google Analytics, and Google Tag Manager• Computed and reported campaign performance across multiple channels and vendors to internal, and external, stakeholders using Microsoft Excel and data visualization • Worked with design team to implement performance-driven testing plans to optimize and grow digital performance to drive more retainers quarter-over-quarter

Evanston, Il, Us

Grading Assistant for the Consumer Insights class - MS Integrated Marketing Communications (Class of 2021)

Evanston, Il, Us

Grading Assistant for the Strategic Processes course - MS Integrated Marketing Communications (Class of 2020)

• Conducted extensive qualitative and quantitative market research spanning across 4000+ individuals to understand the current landscape of mental health issues and corresponding treatments in the US• Provided elaborate analytical reports based on the market research and developed segmentation for more effective targeting • Created a rebranding strategy proposal to be implemented for psychoanalytic therapy using earned and paid media strategies

Evanston, Illinois, Us

The purpose of this research project was to explore how changes in certain factors could impact store performance as well as how the understanding of this relationship could help predict and improve future performance. The process essentially included:• Applying business intelligence to gain a baseline understanding of the retailer's business• Analyzing how changes in store traffic, staffing and the weather impact the retailer's conversion and productivity levels• Using AI and machine learning algorithms to help the retailer improve operating performance

Dubai, Dubai, Ae

Media.net is a leading AdTech company - one of the top 5 largest AdTech companies globally - by market cap. and the second largest contextual advertising business worldwide - by revenue. They offer an extensive portfolio spanning across search, native, display, mobile, local, products and video, and an exclusive access to the Yahoo! Bing Network - one of the world's largest marketplaces for keyword-targeted advertisers. They are also the original creators of the D2S (Display-to-Search) ad format. My role at this organization allowed me to do the following:• Leading the service launch of Media.net’s referral program globally bringing in over 2500 signups through affiliates in the sales funnel monthly• Managing affiliate relations and influencer marketing generating upwards of $2M revenue annually• Formulating and implementing the affiliate growth plan for 2017-2018, increasing revenue by 19% from 2016 to 2017• Devising customer segmentation plans to streamline outreach and activation strategies • Proposing product improvement and development strategies to aid organization growth• Creating and analyzing various campaigns for customer acquisition, activation and retention• Devising content and design strategies for paid campaigns and email marketing• Conducting extensive studies on customer behavior and designing over 5 marketing campaigns to improve customer retention• Consulting influencers in the digital monetization space to improve their referrals’ quality and revenue as well as grow Media.net’s online presence• Facilitating campaign automation using Inbox25 and reported performance KPIs using Google Analytics

Dubai, Dubai, Ae

Master Of Science - Ms, Integrated Marketing Communications

Study Abroad, Global Brand Innovation

Bachelor Of Technology - Btech, Electronics And Telecommunications Engineering