Kirk Hansen Email & Phone Number

Fair Oaks, CA, US

Managing the execution of TechArena's refreshed brand via content development including web assets, social graphics, videos, and reports along with managing varying client projects.

Folsom, California, United States

• Led production of audience-targeted content, aligning multiple parties including subject matter experts, centers of excellence, and other stakeholders to feed campaign initiatives around Intel Security products and.
• Worked with partners and stakeholders to produce multiple content pieces including case studies, white papers, and infographics.
• Partnered with campaign and nurture teams to align target audiences and activation strategy.
• Ensured consistent messaging and narrative across varying top-of-funnel content between awareness, consideration, and preference for multiple distinct target audiences.

• Owned the overarching narrative and messaging for Intel Optane technology.
• Produced messaging framework guidance deck and publicized across marketing teams.
• Derived insights and implemented learnings from target audience testing.
• Drove cross-team collaboration to ensure consistent voice company-wide.

• Managed digital marketing of Intel Storage products including web journey on intel.com and social media account/community management as well as digital marketing media production.
• Supported launches of 30+ core products and their derivatives including bringing to market a brand new unique storage technology, Intel Optane technology, and its varying product lines.
• Collaborated with web teams on unified product journey mapping and implemented strategy for the entire storage product portfolio on intel.com with consistent messaging and branding. This strategy garnered 2.5+M.
• Oversaw all social media marketing efforts including successful championing and establishment paid media strategy for our storage specific social handle, growing the channel following 4x, and producing over 25M.

• Produced graphic and video content in support of Intel Storage Marketing Communicationsteam streamlining content delivery with alignment to company brand.
• Developed and produced multiple product sales training videos for annual sales conferencethat garnered top rankings by peers, all top 25% of all classes overall, and drove adoption ofvideo as the preferred training.
• Wrote, produced, and directed multiple “SSD Adventures” series videos showcasing theruggedness of SSDs.
• Managed weekly sales publication “The Scoop” to thousands of subscribers and droveincreased reach to over 50% distribution to the field.

Berkeley, California, United States

Assisted in sales, art design, production and implementation of advertisements for quarterly publication

San Francisco, CA

Responsible for managing day-to-day e-commerce operations, preparing and producing printed large format professional artworks for online order fulfillment

Citrus Heights, CA

Assisted in overseeing daily operations and staff supervision at two aquatics facilities, including handling revenue accounting and training aquatics staff. Additionally, I maintained pool safety, enforced regulations, and performed rescues and first aid when necessary during public swim and events.Held American Red Cross Certificates for Lifeguard.

Responsibilities included ensuring pool safety, enforcing rules, and responding to emergencies including performing rescues and administering first aid. I also supported swim instructors and participated in training.Held American Red Cross Certificates for Lifeguard Training, CPR/AED for the Professional Rescuer, Title 22 First Aid for Public Personnel.

Bachelor Of Science (Bs)

Diploma