Marketing Manager
CurrentUplight is the market-leading customer engagement, program enrollment, and load flexibility platform for energy utilities. Intelligent Orchestration encourages utility customers to use their smart devices, like smart thermostats or EV chargers, to help spread out energy usage on days when there is extra high demand. These programs strengthen the energy grid, put money in our customer's pockets, and can even help keep extra-dirty fuel sources offline—it's a win-win-win!- Build a customer recruitment plan for program enrollment from the ground up.- Strategize, project manage, and deploy pilot projects of varying scales to generate a data-driven and cost-effective marketing channel plan.- Own the quarterly and yearly marketing plans for all program recruitment marketing campaigns (email, digital, and print).- Primary subject matter expert on how to message this program to our customers.- Collaborate closely with team members from other offerings to ensure a consistent branded message for program enrollment across all customer touchpoints.- Partner with Sales and Product teams to productize our recruitment marketing services for sales and scale.