Kathryn Roberts Email & Phone Number

Dallas-Fort Worth Metroplex

• Developed and executed the event marketing strategy and operations for 25 global events in NA, EMEA, APJ and LTAM.
• Partnered with cross-functional stakeholders, sales, product, Comms & marketing to drive to drive pipeline
• Developed strategic plans for pre, during, and post event communications.
• Wrote content and copy for landing pages, e-mails, event promotions.
• Negotiated and managed relationships with vendors.
• Forecasted and managed budget.

DFW

• Served as a highly visible leader who engages with the Leadership Committee, Sales, Government, PR and other internal team members, external guests, and suppliers
• Established events team for Canoo, including showroom, processes, playbook, request form, etc.
• Directed all aspects of event logistics and operations for 27 Canoo events to the public, media, investors, and VIPs. Including a weeklong road show to Washington DC.
• Hired and led team of 2 event management professionals
• Negotiated with outside vendors
• Tracked, forecasted and managed budget

Carrollton, Texas

• Planned President’s Club, traveling to several international destinations
• Formulated and launched integrated marketing plans for 6 service lines and products
• Established processes and strategy for Technology Center including marketing, public relations, product launch, and organized more than 2,000 B2B customer visits
• Forecasted and managed the $1.5M Technology Center budget
• Directed a creative services team of 3
• Spearheaded launch of new company brand resulting in corporate culture transformation to better attract/retain talent and position the company in the market space

Irving, TX

• Developed and oversaw marketing and public relations strategies to a support new health care system
• Coordinated new product launches to drive brand value via integrated marketing campaigns, incorporating print, video and digital, online communications, lead generation, advertising, and sales tools
• Strategized and implemented integrated marketing plans for five urgent care clinics, 10 spine/orthopedic clinics, parent company and specialty surgery center
• Doubled key public relations hits for the brand within four months
• Directed re-branding of parent brand and sub-brands to employees, patients and investors

Irving, TX

• A leading solutions and services provider for the medical industry that improve the delivery of high-value care by aligning cost, quality and market performance
• Oversaw all aspects of marketing encompassing image and brand development, product development, lead generation, trade shows and events, public relations, website development and oversight, collateral, and agency.
• Served 6 service line vice presidents in the health care and education markets
• Developed and implemented comprehensive integrated marketing and communications plan for 2 acquisitions
• Orchestrated planning and launch of new committed portfolio, including target identification, product and customer requirements, branding, key messages, and promotion
• Headed system-wide adoption of corporate vision and mission

Irving, TX

• Developed comprehensive PR plan.
• Served as primary corporate spokesperson, as well as counseled senior executives on public speaking engagements, media interviews and crisis communications
• Member of industry association (HIPGA) public relations crisis communications team to promote advocacy of industry and respond to negative industry press
• Authored corporate messaging and communications regarding health care reform.
• Managed 30 industry tradeshows and events
• Managed crisis communications for national whistleblower lawsuit, product recalls and product liability lawsuit

Dallas, TX

• Managed internal and external strategic communications for international meetings industry organization.
• Directed national/international press coverage for five MPI conferences: New Orleans, Copenhagen, Abu Dhabi, Frankfurt and Montreal
• Developed international crisis communications plan for organization
• Served as primary spokesperson for organization
• Developed internal and external communications for senior executives

Grapevine, TX

• Established public relations department for 1,500-room resort. Successfully implemented pre-opening, opening and after-opening public relations and events. Positively increased brand image through an aggressive PR.
• Primary spokesperson for resort
• More than 200 “ICE!” hits contributing to 185,000 visitors (20 percent over goal)
• Successfully handled several crisis situations at resort including working with former Mayor Rudy Giuliani’s company regarding possible attack on resort
• Handled local communications and public relations for visit to resort by President George W. Bush
• Leveraged promotional opportunities with media outlets worth more than $100,000

Dallas

• Managed local and regional public relations and marketing campaigns for four service lines. Primary spokesperson for medical center. Part of Crisis Communication team after September 11, 2001. Coordinated The Learning.
• Proactively placed more than 90 news media stories in 2003
• Coordinated The Learning Channel’s “Trauma Life in the ER” seven week shoot at the hospital
• Coordinated national press conference and national coverage of NBA player, Greg Ostertag’s kidney transplant.
• Received national coverage for new heart procedure and for post-9/11 baby boom