Kathryn Roberts Email & Phone Number

Dallas-Fort Worth Metroplex

• Developed and executed the event marketing strategy and operations for 25 global events in NA, EMEA, APJ and LTAM. • Partnered with cross-functional stakeholders, sales, product, Comms & marketing to drive to drive pipeline• Developed strategic plans for pre, during, and post event communications.• Wrote content and copy for landing pages, e-mails, event promotions.• Negotiated and managed relationships with vendors.• Forecasted and managed budget. • Analyzed event KPIs and debriefed executives on outcomes.

Dfw

• Served as a highly visible leader who engages with the Leadership Committee, Sales, Government, PR and other internal team members, external guests, and suppliers• Established events team for Canoo, including showroom, processes, playbook, request form, etc.• Directed all aspects of event logistics and operations for 27 Canoo events to the public, media, investors, and VIPs. Including a weeklong road show to Washington DC.• Hired and led team of 2 event management professionals• Negotiated with outside vendors• Tracked, forecasted and managed budget • Analyzed event KPIs and debriefed executives on outcomes

Carrollton, Texas

• Planned President’s Club, traveling to several international destinations• Formulated and launched integrated marketing plans for 6 service lines and products • Established processes and strategy for Technology Center including marketing, public relations, product launch, and organized more than 2,000 B2B customer visits • Forecasted and managed the $1.5M Technology Center budget • Directed a creative services team of 3• Spearheaded launch of new company brand resulting in corporate culture transformation to better attract/retain talent and position the company in the market space• Conceptualized, developed and executed Securus Summit a customer/prospect user-meeting for 300 customers in 2018, resulting in more than $3 million in new business. 500 customers in 2019, resulting in more than $4 million in new business. https://securussummit.com/• Revamped and implemented six national events/tradeshows• Met and exceeded Technology Center goals by 15-20% each year, resulting in a 90% customer retention rate• Presidents’ Club winner - 2017• Outstanding Achievement Award, Brand Ambassador - 2018

Irving, Tx

• Developed and oversaw marketing and public relations strategies to a support new health care system • Coordinated new product launches to drive brand value via integrated marketing campaigns, incorporating print, video and digital, online communications, lead generation, advertising, and sales tools• Strategized and implemented integrated marketing plans for five urgent care clinics, 10 spine/orthopedic clinics, parent company and specialty surgery center • Doubled key public relations hits for the brand within four months• Directed re-branding of parent brand and sub-brands to employees, patients and investors

Irving, Tx

A leading solutions and services provider for the medical industry that improve the delivery of high-value care by aligning cost, quality and market performance• Oversaw all aspects of marketing encompassing image and brand development, product development, lead generation, trade shows and events, public relations, website development and oversight, collateral, and agency management • Served 6 service line vice presidents in the health care and education markets• Developed and implemented comprehensive integrated marketing and communications plan for 2 acquisitions • Orchestrated planning and launch of new committed portfolio, including target identification, product and customer requirements, branding, key messages, and promotion• Headed system-wide adoption of corporate vision and mission• Instituted new metrics using SalesForce.com and web analytics tools, resulting in ROI for marketing and tradeshow campaigns • Managed 85 tradeshows and events• Responded to complex RFPs for health care and education sales team• Served as primary corporate spokesperson for media outreach

Irving, Tx

• Developed comprehensive PR plan. • Served as primary corporate spokesperson, as well as counseled senior executives on public speaking engagements, media interviews and crisis communications• Member of industry association (HIPGA) public relations crisis communications team to promote advocacy of industry and respond to negative industry press • Authored corporate messaging and communications regarding health care reform. • Managed 30 industry tradeshows and events• Managed crisis communications for national whistleblower lawsuit, product recalls and product liability lawsuit• Integral part of crisis communication team responding to Senate and Government Accountability Office inquiries• Service Excellence award winner for work on Crisis Communications during Senate investigation• “WOW!” award winner

Dallas, Tx

Managed internal and external strategic communications for international meetings industry organization.• Directed national/international press coverage for five MPI conferences: New Orleans, Copenhagen, Abu Dhabi, Frankfurt and Montreal• Developed international crisis communications plan for organization• Served as primary spokesperson for organization• Developed internal and external communications for senior executives

Grapevine, Tx

Established public relations department for 1,500-room resort. Successfully implemented pre-opening, opening and after-opening public relations and events. Positively increased brand image through an aggressive PR campaign of press events, press tours, and pro-active public relations. Integral member of Texan internal event planning team – Grand Opening Gala, SummerFest, Lone Star Christmas/’ICE” and Glass Cactus Opening. Successfully managed public relations campaigns for the resorts four restaurants and spa.• Primary spokesperson for resort• More than 200 “ICE!” hits contributing to 185,000 visitors (20 percent over goal)• Successfully handled several crisis situations at resort including working with former Mayor Rudy Giuliani’s company regarding possible attack on resort• Handled local communications and public relations for visit to resort by President George W. Bush • Leveraged promotional opportunities with media outlets worth more than $100,000• More than 800 news stories including hits in The Wall Street Journal, Baron’s, Time, US News and World Report, four stories in Southern Living Magazine, CNN.com and USA Today online.

Dallas

Managed local and regional public relations and marketing campaigns for four service lines. Primary spokesperson for medical center. Part of Crisis Communication team after September 11, 2001. Coordinated The Learning Channel’s “Trauma- Life in the ER” seven week shoot at Baylor. A 15 percent increase in coverage in 2003. Managed crisis communications plans and strategies• Proactively placed more than 90 news media stories in 2003• Coordinated The Learning Channel’s “Trauma Life in the ER” seven week shoot at the hospital • Coordinated national press conference and national coverage of NBA player, Greg Ostertag’s kidney transplant. • Received national coverage for new heart procedure and for post-9/11 baby boom