Kristy L. Stratton Email & Phone Number

Vaughan, Ontario, Canada

Reports to the VP, Sales and Marketing with dotted line to CEO. Accountable for identifying and executing new PR, marketing, digital and brand building opportunities as well as competitor analysis. Manages over 50 key partnership relationships. Leads a team of 3 Marketing Professionals. • Developing and implementing strategic marketing plans to revitalize and grow enrollment and brand to pre-pandemic levels and support the goals of the owners as well as the growing needs of the marketing… Show more Reports to the VP, Sales and Marketing with dotted line to CEO. Accountable for identifying and executing new PR, marketing, digital and brand building opportunities as well as competitor analysis. Manages over 50 key partnership relationships. Leads a team of 3 Marketing Professionals. • Developing and implementing strategic marketing plans to revitalize and grow enrollment and brand to pre-pandemic levels and support the goals of the owners as well as the growing needs of the marketing team• Launched nationwide contest with Babies R Us and Parents Canada with prizes worth over $25k, resulting in 8000 entries, building the brand, and increasing enrollment of new families• Drove brand awareness and increased enrollment by expanding the influencer program with a focus on strategic choices and negotiations; added 5 new influencer partnerships since March 2021• Fostering a growth culture within the team, capitalizing on strengths, and stretching their thinking; guiding the team’s priorities and individual development plans with a focus on digital marketing and parent communications• Oversee the team’s virtual webinar and event programs to provide value added activities during lockdown, create a safe zone for parents and kids, a sense of community and to build brand loyalty Show less

Provided marketing and brand consulting for clients in the entertainment and tourism industries including AMC and various Niagara region wineries. Engagements included creating and executing integrated marketing campaigns, brand management and strategic planning of all marketing initiatives to drive increased brand awareness and sales.

Toronto, Canada Area

D-BOX Technologies (Entertainment Company – Movie Motion Seats) (Contract)Marketing & Exhibitor Relations ConsultantReported to VP, Marketing. Appointed to manage and lead the marketing and branding for the AMC Exhibitor partnerships. Managed all creative and brand marketing for In-theatre, digital and social platforms.• Developed and executed the marketing and promotional plans for the D-Box “re-launch” following AMC’s acquisition of Carmike cinemas; expanded to an additional 25… Show more D-BOX Technologies (Entertainment Company – Movie Motion Seats) (Contract)Marketing & Exhibitor Relations ConsultantReported to VP, Marketing. Appointed to manage and lead the marketing and branding for the AMC Exhibitor partnerships. Managed all creative and brand marketing for In-theatre, digital and social platforms.• Developed and executed the marketing and promotional plans for the D-Box “re-launch” following AMC’s acquisition of Carmike cinemas; expanded to an additional 25 AMC locations, elevating the brand and ticket sales • Successfully measured the ROI of the integrated marketing plan and execution of the campaigns and launches• Spearheaded the AMC Stubs and D-BOX fall promotional campaign – “See 3 D-BOX titles at AMC and receive 4000 AMC Stub points”. Gross Box Office increased 20% year over year Show less

North America

Reported to Senior VP of Theatre Marketing with dotted line to President and CMO. Hired to support massive global growth of IMAX through the launch of new theatres. Led advertising, PR, digital, social, and promotional strategies working closely with creative teams. Managed launch budgets of over $5M and annual marketing budget of $2.5M. • Contributed to global box office gross revenue through innovative and targeted campaigns to assist domestic and international partners with the… Show more Reported to Senior VP of Theatre Marketing with dotted line to President and CMO. Hired to support massive global growth of IMAX through the launch of new theatres. Led advertising, PR, digital, social, and promotional strategies working closely with creative teams. Managed launch budgets of over $5M and annual marketing budget of $2.5M. • Contributed to global box office gross revenue through innovative and targeted campaigns to assist domestic and international partners with the successful launch of over 180 new IMAX theatres, both digital and laser systems• Created integrated promotions with Film Studios and Exhibitors for opening weekends increasing box office by 12 – 15%• Identified and tapped into new innovative channels to optimize ROI and fuel growth; created strategic partnerships with cruise lines and introduced NBA live events in partnership with AMEX• Successfully launched the first AMC/IMAX cobranded Pre-show movie trailers to strengthen the partnership, achieve better brand positioning, expand reach, and provide continuous added value to combat competition• Developed strong partnerships with key clients including AMC Theatres, Cinema Guzzo, Cinesa, UCI Piotello, Landmark, and all major film studios across the globe• Launched exclusive IMAX at AMC Stubs program for 8 IMAX titles increasing year-on-year gross box office by 12.5%• Founded Film Marketing initiatives and brand approvals throughout North America and Europe – working with all major studios and launching over 150 film releases• Developed new digital and social marketing tactics to support new theatre openings/sustaining marketing for film launches, concessions and low performing theatres; analyzed data to determine ROI and inform future strategies• Analyzed and identified IMAX performance and trends to ensure strategies delivered maximum activations for the brand• Presented IMAX Experiences, Brand training and Up-sell sessions to Management & Crew pre-launch Show less

Toronto, Canada Area

Project Consultant (International Sales) – New Markets (2004 – 2008)Media Relations Officer (2000 – 2004)• Generated over $2.5M sales; promoted, negotiated, and sold Science Centre products and exhibit fabrication and consulting services to domestic and international museum clients• Managed sales and marketing in partnership with LA agency for the OSC’s interactive traveling show: Marvel Super Heroes Science Exhibition that travelled across the globe and was eventually sold to an… Show more Project Consultant (International Sales) – New Markets (2004 – 2008)Media Relations Officer (2000 – 2004)• Generated over $2.5M sales; promoted, negotiated, and sold Science Centre products and exhibit fabrication and consulting services to domestic and international museum clients• Managed sales and marketing in partnership with LA agency for the OSC’s interactive traveling show: Marvel Super Heroes Science Exhibition that travelled across the globe and was eventually sold to an Italian museum• Evaluated media coverage for all events, Exhibitions and OMNIMAX® Theatre and was lead media spokesperson• Won the Giant Screen Theatre Association Award for Best Marketing Launch for Coral Reef Adventure Show less

Communications And Marketing

Digital Communication And Media/Multimedia