Kyle Sutton Email & Phone Number

Chapel Hill, NC, US

San Francisco, CA, US

New York, NY, US

Armonk, New York, NY, US

Armonk, New York, NY, US

Austin, Texas, US

Responsible for prospect and customer marketing within the MSP business unit.

Austin, Texas, US

New customer acquisition lead for MSP business unit, covering land and field marketing teams.

New York City, New York, US

• Demand generation practice lead and chief strategist for numerous publicly-traded companies
• Drove $60MM in ecommerce revenue in 90 days for Lenovo Small Business by building data-driven customer personas to drive strategy across email automation, digital media and conversion rate optimization. Reduced.
• Increased year-over-year customer growth by 501% for South State Bank by reallocating marketing spend from print and billboards to paid search, display and social media. Built a cross-selling platform by sending.
• Restored profitability to the development process by building a network of boutique specialty vendors. Took net returns for development projects from -30% to nearly 400%.
• Led the end-to-end adoption of marketing automation and implementation of Eloqua for Teleflex Medical. Partnered with multiple business units on lead flow, lead scoring and content strategy.
• Pioneered process for creating data-driven audience personas intended to inform media and content strategies. Implemented as standard operating procedure for new digital clients.

• Led digital transformation strategy that increased revenues while improving patient health outcomes
• Designed and developed a behavioral intervention delivered via a gamified mobile app for patients with type 2 diabetes. Tested the efficacy of the app against A1C in a clinical trial of 200 patients.
• Licensed the above mobile app to Novo Nordisk as the patient support program for Saxenda. Generated $3.2MM per year in recurring licensing and content development revenue.
• Led customer journey mapping exercise as part of the launch strategy for Sofosbuvir, the first drug to cure hepatitis C. Mined online conversations to model customers with a high propensity to purchase. Created a.
• Redesigned the e-detail mobile app for the United Therapeutics sales team resulting in a 25% increase in visit duration and a 40% increase in reported receptiveness to a follow-up visit.
• Rescued clinical trial recruitment campaign for Auxlium Pharmaceuticals (now Endo Pharmaceuticals). Reallocated offline media spend to paid search, social ads and microsite build. Filled an 80% recruitment gap of a.

New York, New York, US

• Increased agency revenues, improved team skillset, led product strategy for proprietary analytics platform
• Increased search engine optimization billings by 45% and paid search billings by 50% within the first year.
• Led product strategy for Keyword Objects, Acronym’s proprietary analytics platform that marries web analytics to relevant-but-disparate data sets like lead score, lifetime value, bid rules, and similar metrics.
• Drove client acquisition strategy for Keyword Objects, increasing revenue by 20% over six months.
• Transformed Accenture’s paid search strategy by driving bid automation using lifetime value metrics instead of cost per acquisition. Delivered a long-term return on ad spend (ROAS) of 362%.
• Created Acronym University, an interdisciplinary training program for search, analytics and social professionals. Delivered training to 75 staff.

Cary, NC, US

• Drove client success through SEO and paid search in the highly-regulated pharmaceutical industry
• Led search marketing initiatives within organic and paid search from planning to execution.
• Increased paid search billings by 125%, increased client conversion volume by 300%, increased client organic traffic by 50% and reduced client cost-per-click by 30% within the first six months.
• Served as trusted advisor to clients on navigating high-risk regulatory environments while delivering effective digital campaigns.
• Partnered with creative and development teams to inform the creation of websites with best practices for organic search.
• Developed metric plans and monthly performance deliverables, reporting progress to C-suite executives both internally and externally.

US

• Created new search engine optimization services while refining a proprietary technology product
• Designed and managed search engine optimization and paid search campaigns across Google, Yahoo and Bing.
• Created a link-building process that increased clients’ organic visibility by an average of 200%.
• Managed an annual media spend of $1.4MM across paid search and display media.
• Partnered with developers to refine the agency’s proprietary search engine optimization platform, SEMlogic

Product Strategy

Bs, Information Technology