I’m a growth marketing leader with 16 years of experience and three exits (2 via IPO and 1 via PE). I help companies grow profitably through efficient demand gen and engaging field marketing experiences. I’ve had the privilege of building and leading high performing teams across the disciplines of paid and organic search, field marketing/events, account based marketing, CRM and marketing operations.I’ve driven record-breaking growth at every stage of the land/expand/retain equation.Some examples include:•Led restructuring of a $15MM/yr. paid search program. Increased lead volume by 38%, reduced cost-per-lead by 45%. Increased sales acceptance rate by 60%.•Pivoted to an all-virtual event strategy in the wake of COVID-19. Attained 130% of event-driven pipeline target for Q2 and Q3 at a 70% discount relative to the offline event budget.•Designed a new quarterly business review motion for top accounts complete with in-person meeting deck and a post-meeting outing. Delivered a 257% lift in pipeline and a 148% lift in win rate.•Led effort to drive a unified set of sales and marketing metrics aligned to revenue outcomes. Overhauled inbound channel strategy to optimize for sales acceptance (qualified ops). Within one quarter, decreased acquisition costs by 62% and increased deal size by 15% for all paid channels.•Collaborated with product team to marry marketing data (like the keywords that drove trial) to the product experience. Built a series of guides mapped to key themes in trial journey. Over 2 quarters, increased trial starts 66%, increased post-trial purchase by 89%.